Online Marketing
eBusiness / Kmart Analysis Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always "open". According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart's e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided
Future of E-commerce
Future of E-commerce E-commerce has seemed to be growing and improving steadily as proven by the recent past. E-commerce has proven itself as a major tool of sale and is predicted to continue on in the near future. At the same time, rivalry of e-commerce services will intensify their developments which will popularise future trends on e-commerce - growth of Internet sales and evolution. Number of e-commerce deals will rise extremely every passing year. Sales of online stores will be more than comparable with those traditional stores and this will go on as a lot of people are now really busy at work and household duties. Purchasing online will save them a lot of time and gives them the opportunity to choose goods at the best prices. Online sales in the present days become the foundation for a prosperous e-commerce future. Merchants will need to adapt to the fast changing conditions such as rivalries, and new technologies and techniques being used to improve sales if they want to stay in business. E-commerce merchants will not only have to increase their products and services but should also pay attention to simple details such as eye-catching layouts and user friendliness of their websites in able to attract more customers. They will also have to be updated about and make use of modern technologies for their businesses to still be involved in the future of e-commerce. An
If the IT industry is such a big business why do so many dot-coms fail?
Retesh Veja If the IT industry is such a big business why do so many dot-coms fail? You can do almost any thing on the Internet; shop, bank, search for information, chat to other people and more. So there is a big business out there to make big cash! Why do so many businesses try out on the web? Large number of internet users The number of people using the web is increasing each day because it's quicker and easier to do everyday tasks. So businesses think a lot more people are going to pass their sites on the web than there shop window. Cheaper It's cheaper to set a web page than a shop because of the rents, the electric and heating bills, furniture and you would need fewer employees. More efficient You could down load your orders on a database each day and send it off to a supplier and they can deliver direct this way you don't have to stock lots of products and there would be no wastage. 95 percent of dot-com businesses fail. So what is the cause of so many failures? These five factors cover the main reasons. . The Wrong Marketing Mindset Letting your customers know that you exist is very important because people don't walk in and out a web page like they do in a shop. You need a good name so everyone will remember it. Marketing an on line business is not as easy as putting signs in the local paper and the Yellow Pages or handing out flyers and waiting for
How Barclays Communicate With Their Customers?
E2- How Barclays Communicate With Their Customers? There are different types of ways; Barclays can communicate both internal and external customers. If the bank is communicating with internal customers (i.e. employees), this is known as internal communication. If the bank is communicating with external customers (i.e. community, shareholders), this is known as external communication. Verbal communication The financial bank can use verbal communication to communicate with customers within the organisation such as, face-to-face conversation, and outside the organisation such as, dealing with customer's complaint over the telephone. The benefits of verbal communication to Barclays are, the organisation can able to receive feedback and the communication can be passed quickly. The drawbacks of verbal communication to Barclays are, long messages are easily forgotten by listeners and it is important that the listener can hear the message without any interruptions. Barclays always monitor all of their telephone conversations, so that the organisation can find out why their customers are unhappy with the services they received, can suggest any improvements in customer service. Non-Verbal communication Non-verbal communication will enable staff members at Barclays, to judge customer's feeling. The benefit of non-verbal communication is that, it will enable Barclays to
History of the Internet
ASSIGNMENT 1 Development of the Internet E-Commerce, BTEC National Diploma in Computing, year 1 To: Adam Smith From: Marina Guseva Date: 31 October 2002 History of the Internet The global communications network has come a long way since 1969, when a few room-sized machines connected four universities in America, to today where the internet underpins corporate networking. In 1957 The USSR launches Sputnik, the first artificial earth satellite. In response, the United States forms the Advanced Research Projects Agency (ARPA) within the Department of Defense (DoD) to establish US lead in science and technology applicable to the military. They were trying to figure out an important strategic problem: they needed a military network that could survive a nuclear strike, decentralized so that if any locations (cities) in the U.S. were attacked, the military could still have control. Communicational network of the day was chained point-to-point which meant that each link was dependent on the link before it. This is when an idea of a complex network connection was conceived, the new structure would allow information to find its own way to the destination point even if some part of the network would be destroyed. 961 In July Leonard Kleinrock publishes the first paper on packet switching theory, which forms the basis for the creation of the Internet. 965 Ted Nelson
The Internet
Basic Internet The internet is a system that allows you to play, listen, read, send, receive and download files. The internet is so easy to use and as I have broadband this encourages me to use the internet because I can always rely on it being fast and good quality. Many people use the internet as a means of keeping in touch; E-Mail is great because you can write to people who may be over the other side of the world. You don't even have to leave the comfort of your own home to do this. One of the greatest things about the internet is the search engines. You type in what you are looking for it will come up with a list of websites which will help you with what you want to find. How the internet works The internet is made up of networks (big and small). Networks are a group of computers that are interconnected by telephone wires (or other means) allowing the computers to share info with each other. Every network has a backbones; backbones, better known as routers, What is incredible about this process is that a message can leave one computer and travel halfway across the world through several different networks and arrive at another computer in a fraction of a second! The routers determine where to send information from one computer to another. Routers are specialized computers that send your messages and those of every other Internet user speeding to their destinations
What is the internet?
Internet What is the Internet? The Internet is the large group of millions of computers around the world that are all connected to one another. The Internet is one of the most important changes that has happened to the way we live and work in the last fifteen years. It began life in a small American laboratory; its inventors could never have foreseen how it would develop over time. The Internet now spans the world, connecting billions of people in their everyday lives. How do you connect to it? These computers are connected by phone lines, fiber optic lines, coaxial cable, satellites, and wireless connections. When you log on to the Internet you are given access to many of the other computers that are connected around the world. Some common ways of connecting to the Internet include: * Internet service provider (ISP) by modem * Internet ready cable * digital subscriber line (DSL) Internet service providers are a company that provides internet access. For a monthly fee they will offer you a broadband connection to the internet, without this service most individuals and businesses would not be able to use the internet. Depending on this type of connection, a computer may be permanently connected to their ISP or will dial up over the phone line when the computer needs access to the Internet. Often, they also provide other services as well such
Email and Email Security.
Email Email, Or Electronic Mail, Is Becoming More And More Popular As People Learn To Communicate Again With Written Words. For Many Purposes It Is Superior To A Phone Call Because You Don't Have To Catch The Person In And You Can Get Straight To The Point. No Time Is Wasted On Casual Conversation. It Also Leaves A Written Record To Refer Back To For A Response Or If You Forget Who Said What. Email Is Superior To The Traditional Office Memo Because It Uses No Paper (Save The Trees!!) And It Can Be Sent To A Whole List Of People Instantly. Purpose: Transmitting Messages Between Computer Users Major Advantage: Speed For Communication And The Lower Cost . Major Disadvantage: You Don't Know If The Receiver Actually Reads It, Though You Can Find Out If They Received It. Of Course In A Phone Conversation You Don't Really Know If The Person Is Actually Listening Either! With No Body Language Or Vocal Intonations It Is Difficult To Convey The Emotional Tone You Want. Introduction to Email Security Today email is so widely used that it has become the default means of communication where the correspondents feel that they can discuss matters that can be kept between them. We analyze below how this might be a dangerous illusion, especially when discussing matters with legal, business or political content and I but may comment to use email safety . Email borne viruses Viruses
General Paper: What Use Is The Internet?
Philippe Francois Friday 4th March '03 General Paper: What Use Is The Internet? Lower 6 - Business2 Ms. Boodan The internet is the world's largest, globally inter-linked network of computer systems. It allows users to transmit and receive data digitally, across the telephone network system. This concept of data transmission on a world-wide scale, has opened the doors to a vast range of possibilities for this data sharing capability. Initially, the internet was developed under a government funded project called ARPANET (Advanced Research Project Agency), in late 1962, directed by members of MIT who saw great potential in the ability to transmit data across a global network system i.e. the telephone system. The intention was mainly to design a system that would enable the sharing of information on research and development on scientific and military aspects. In addition, it was to provide an alternative communication network, which could be re-directed across a number of alternative routes, in the event that a site was destroyed by nuclear attack. Since the internet's first stages of development, today, it is still used as a data sharing agent. Whilst in the past, it was used primarily used by government specialist and large organizations, it can now be found in use, in the homes of more than 500 million households worldwide, according to estimated statistics at Telecom
A LOOK AT AMAZON.COM
A LOOK AT AMAZON.COM Amazon.com has a mission statement that says their mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.1 based on the quality and size of Amazon.com, it would be correct to say that their strategic direction would be to provide the same quality shopping experience and customer service for multiple goods and services beyond books to ensure continued growth. And in doing so, Amazon.com still maintains their founding commitment to customer service and the delivery of an educational and inspiring shopping experience.1 Amazon.com has many qualities that keep them at the top of the e-retailing business. The first of their core competencies is being the leader in e-retailing. They are able to obtain this status by having superior knowledge of e-retailing. Low cost structure, a real time ordering system and being more global round out Amazon.com's core competencies that make them the number one choice among online customers. Amazon.com did not obtain their status solely by having a quality inventory and excellent customer service. Technology plays a major part of their success. In order for their website to be appealing, organized, and easy to use, Amazon.com has to rely on technology. One company, O'Reilly & Associates helps Amazon.com accomplish this. O'Reilly & Associates
