ICT in Communication

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ICT is vital to GAP. Every aspect of their operation is controlled or monitored by ICT - stock, distribution, payroll, communication methods, and so on. ICT is essential to the running of a modern store. It is used for planning, monitoring, auditing and communicating between store operations.

For example, when an item has its barcode read at the checkout, the system not only logs the price onto the till, but also logs the financial transaction between GAP and the customer and the fact that the stock has been reduced by one item. On the distribution side, instructions from the mainframe computer are sent directly to forklift truck operators at depots by radio links. This shows the integration of departments by using ICT.

All stores are connected to the mainframe at Head Office via the GAP Network. There are a large number of different applications that stores use both independently and via the mainframe connection. For example, there are Personnel and Scheduling systems in store, and access to electronic mail via the mainframe.

ICT in Communication

GAP need to communicate with a range of individuals and organisations. Including their customers, their competitors and their suppliers. Good communication in GAP is essential if it is going to achieve its objectives and to operate effectively. GAP has a lot of channels of communication internally/externally between their functional areas. GAP relies on the emphasis of ICT to communicate with people. ICT has had a dramatic effect on the way communication takes place.

Communication is vital to GAP because then everyone is clear about objectives, there is smooth and accurate communication both within the organisation (internal) and between the organisation and other individuals (external), ideas and views are clearly heard and everyone in the organisation is kept informed of developments and changes. GAP uses letters, reports, fax, phone, e-mail, and memos to communicate with people.
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Internal and External Communication

Internal communication is communication that takes place within an organisation, while external communication takes place between the organisation and the outside world. Both communications have been transformed by rapid developments in ICT. Tesco have a linked internal communication system - an internal network, links with customers - a system for e-commerce and links with other businesses - e-business. Together theses links create the networked economy, which vastly increases the potential of business to connect with employees, customers, other businesses, shareholders.

Internal use of ICT in GAP

GAP use Electronic Mail a ...

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