Management functions case study. This paper aims to present S.C. DECO PLAST S.R.L., a company based in Bucharest, having as main activity the production of PVC carpentry. Its purpose is to identify how the four functions of management are applied at the o

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                Abstract: This paper aims to present S.C. DECO PLAST S.R.L., a company based in Bucharest, having as main activity the production of PVC carpentry. Its purpose is to identify how the four functions of management are applied at the organizational level, to analyze and describe the internal and external environment, the company’s position on the market as well as the financial situation. This project reveals the present position of the company, the strategies it adopted and its results over time, why some changes occurred and when, the modification of the organizational structure and the importance of human capital in a modern organization. This paper emphasizes the importance of having a strong management team, oriented to performance.

                Keywords: management, production, profile, PVC carpentry, strategic plan.


                I have chosen to analyze a PVC carpentry company because, nowadays, huge importance is given to thermal insulation and energy saving, so this is why PVC windows and doors are the most available and used ones. Installing the low-energy PVC windows with suitable glass and profile, a substantial energy saving is guaranteed. Whenever you are building or reconditioning a house it is very important to choose the most suitable doors and windows, blinds, shutters and all the other accessories, not only from the aesthetic point of view, but also to meet other standards such as: freedom in colours and shape choice, thermal and sound insulation, simple maintenance, anti-burglary safety and airing. An important trend, nowadays, is the ecologic aspect of the products and the level of recyclability.

                A company characterized by these elements is S.C. DECO PLAST S.R.L., based in Bucharest and having as main activity the production of PVC carpentry and sale of blinds and accessories. It is a small-sized enterprise, having 22 employees.

                By working with ones of the best suppliers in the field, Deco Plast is offering high quality products and services, being characterized by seriousness and prompt response. A young, dynamic and earnest team tries to fulfill the dreams and demands of their customers. Through this intention, they sustain the idea that windows and doors make a great influence on the perception of a building. Combining comfort with functionality and safety, all products are manufactured in a high quality management, with modern machinery and professional people.



            2.1.History of the company

SC DECO PLAST SRL (PVC Carpentry, Accessories and Blinds) is a fully privately owned company. It was founded in 2004, having as main activity the production of PVC (Polyvinyl chloride) Carpentry. The company is based in Bucharest, 5th District and it was registered in the Register of Trade on 26.08.2004, with the number J40/13760/2004 as a limited liability company (LLC).

DECO PLAST SRL is a small-sized enterprise, having 22 employees (in 2011). According to the CAEN Code No. 4690, the basic activity of S.C. DECO PLAST S.R.L. Bucharest is classified as “ Non-specialised wholesale trade”. This class includes wholesale of a variety of goods without any particular specialisation.

From the moment of establishment, the goal of the company was well-defined: building insulating carpentry systems to the highest quality standards. In 2004, the company had only one office and an average number of employees of 4. Now, it has 6 offices, 1 branch (plant), an average number of employees of 22 and an intelligent system of direct selling. But, its biggest performance was recorded in 2008, when the company had 27 employees and the highest net profit, as it will be seen in figure1. The reducing number of employees and the lower net profit from the period to come were the result of the economic crisis, which affected DECO PLAST as well as the other small and medium enterprises in the area.

Fig.1. The evolution of Turnover and Net Profit over the last 5 years

Source:  - DECO PLAST S.R.L.

2.2. Shareholders’ structure

DECO PLAST S.R.L. Bucharest has 2 associates (natural persons) and a social capital of 20200 LEI.

Fig.2. Shareholders’ structure

Official Sources

2.3. Current Business

DECO PLAST S.R.L. has as main activity the production of PVC carpentry. The company provides services to customers who appreciate the seriousness and prompt response, according to the highest quality standards. Its business partners, suppliers of raw materials and technology, are German companies (hardware and PVC profiles) and French companies (glass).

At the offices, the orders are taken by the commercial workers according to a purchase agreement and then sent to the plant, where cut processing is performed. The products are delivered and fixed on in 7 days from the moment the contract was concluded.

DECO PLAST S.R.L. makes commerce transactions with consumers, but also with other businesses – it is a business-to-consumers (B2C) and a business-to-business (B2B) company. The company is supplier for CASA CHIC S.R.L., ROX CHIC S.R.L., ROM TRANS GMBH S.R.L., ADPLAST S.R.L. and DECO LOGISTIC S.R.L.

In order to offer its clients a wide variety of products and services, the company collaborates with: MCA GRUP S.R.L. (aluminum folding shutters and garage doors), ROLL DESIGN S.R.L. (roller shutters and vertical blinds), V.I.P. S.R.L. (aluminum horizontal blinds) and DECO LOGISTIC S.R.L. (American siding).

2.4. Products and Services

2.4.1 Products

Deco Plast S.R.L. has a wide range of finished products from which the customers can choose. In PVC carpentry category enters: pvc doors, pvc windows and pvc folding shutters. Accessories category comprises pvc and aluminum jambs, roller shutters, garage doors, insect screens and anti-burglary doors. The company also sells the best quality blinds on the market.  

The doors and the windows have component parts which are cut and assembled in the plant. A regular window is composed of: exclusively PVC profile, hardware and glass.

S.C. REHAU Polymer S.R.L. is their unique supplier of PVC profile (no.1 PVC profile in Romania, 2005). The profiles are made in Germany and have inside 1,5-2 mm galvanized steel. They can be: 3-chambers profile of 60 mm depth (EURO 60), 5-chambers profile of 70 mm depth (EURO 70 and Brilliant)  and 6-chambers profile of 83 mm depth (EURO 80 and Geneo – the best profile; it does not need galvanized steel insertion because the walls of the profiles are very resistant). The profiles can be white or colored (golden oak, dark oak, mahogany, wenghe, mooreiche1 and mooreiche 2). Carpentry REHAU provides good thermal insulation with a thermal coefficient of 1.2-1.7 W / mpK and a very good sound insulation. The double gaskets system that resists penetration by air currents, dust and water maintains an optimal indoor climate.

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VBb holding S.A. is its supplier of hardware. The hardware it uses is called ROTO. Adjustable ROTO hardware is characterized by: 3 Squares / frame / set (high resistance), one opening, in addition, in the closing down mushroom Corners (for security reasons), anti-burglary standard plate, Dr.Hann-hinged extruded aluminum, adjustable in 3 directions, caught on the window frame with 4 screws, secured to 210,000 cycles ON/OFF.

Saint-Gobain Glass is its main supplier of glass. The glass has different dimensions, from 24 mm till 40 mm (depending on the insulating degree). There are many types of glass: float, low e, anti-burglary, reflexive, ...

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