Marketing Opportunities Business Report - A report for the directors of Venetian Ices Ltd.
Venetian Ices Ltd Ice-cream Marketing Opportunities Business Report - A report for the directors of Venetian Ices Ltd - Author: Chris Berry, Consultant for Venetian Ices Ltd Date: February 2002 Contents Item No Item Page No Title page 1 2 Contents page 2 3 Terms of reference 3 4 Information Chart 4 5 Procedure 5 6 Findings 7 7 Conclusions 11 8 Recommendations 13 9 Appendix 14 Terms of Reference My role in this report is to act as a consultant. I am working for Venetian Ices Ltd, a company in the ice-cream retail and production industry. I will assess the possible marketing opportunities in the ice-cream market, the impact that introducing these marketing opportunities into Venetian Ices Ltd will have, and present my findings to the directors of Venetian Ices Ltd. In this report I will also investigate and research the effects of introducing marketing strategies into other businesses in the ice-cream industry and how these have affected their company. I will then make recommendations based on my findings to the directors of Venetian Ices Ltd as to whether it would be worthwhile introducing any of the possible marketing opportunities I discover, if I discover any at all. If I recommend to the directors of Venetian Ices Ltd that introducing any marketing strategies will be beneficial to the
Marketing research.
.0 Problem definition 1 .1 Background of the project 1 .2 Problem formulation 2 .3 Methodology 2 .4 limitations 2 2.0 General description 2 Company Overview 2 Company mission 3 Product introduction 3 3.0 Collection of data 4 4.0 Desk research 5 Target group 5 Market situation 6 6.0 Field research 8 Market overview 8 Preference about the games 9 Distribution channel 10 Factors Influence Buying Behaviour 12 Game settings preference 14 Other results 14 7.0 Conclusion 16 8.0 Enclosures 16 .0 Problem definition .1 Background of the project There are hundred of company games shops in Copenhagen, the distribution of goods is quite convenient, but nearly most of the game is base on the European culture, the story of the game is also base on western country's history. Now a day, many people prefer Asian culture; they prefer Asian music, the design of building and people in the game. So it will be a good time to push the Chinese game into the European stage. And the RPG game included all the issues above, it can provide old Chinese history, culture, just like bring people go around China in old time. .2 Problem formulation There are many good Chinese RPG game in the Asian market, and now the project focus on a survey to make sure whether should translate the game to different European langue and push to the market right now. The target group will be
Puffery in Advertising
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Hollywood chewing gum in Cyprus, why has its market share fallen.
RESEARCH BACKGROUND AND SECONDARY DATA ANALYSIS CTC Argosy, among others, is additionally the sole agent of Hollywood chewing gum in Cyprus. Hollywood, which during the 1980's was the leader in sales of all the imported chewing gums in Cyprus has not accomplished to maintain this leadership and became the No 4 gum in terms of market share in Cyprus market. Our team strongly believes that marketing research is needed to find out what possibly might be the problem for this unlikable result. Company managers gave us some indications of what they believe the problem is. They consider that competitors have the advantage of producing a full line of gums and this is the major reason for their success. However we will attempt to see the problem at a different perspective because sometimes, as the principle of iceberg is suggesting, the most dangerous part of the marketing problem is neither visible nor understood by managers (Text book p.p ) We want to provide marketing managers with information that will explain the real problem and not its symptoms. This will enable them to make the correct marketing movements. MARKETING EVALUATION The SWOT analysis for Hollywood chewing gum, which has been the result of data analysis provided to us by the marketing managers of CTC Argosy, is the following: Strengths: * Hollywood gum has been in the market for almost half a decade and
The principle of advertising is to sell a product, or to sell a lifestyle.
Media Essay The principle of advertising is to sell a product, or to sell a lifestyle. There are several brands of jeans on the market, but they are all marketed and advertised in a different way. They wish to associate certain values, ideas, and dreams with the product. It is then hoped that the consumer will want to buy into that lifestyle and the product becomes a passport to the lifestyle. Another purpose of advertising is to reposition or rebrand a product. It may be that a product is becoming old, or sales are falling. Advertising campaigns can rejuvenate sales. A classic example is the Levi's ad with Nick Cave in the launderette, where sales were falling and the ad had sent sales soaring. In addition, advertising is also used to globalise a brand. Pepsi and Mc Donalds are a good example. These are consumer companies known all around the world. Moreover, advertisements aim to inform people about what a product or company is offering; an advertisement also needs to persuade people to buy their product. Furthermore, advertising could be used to get a product into the public consciousness or even into collective subconsciousness. As a class we looked at a whole range of various Levi Jeans adverts. We then analysed (denoted) each advertisement and noted down the slogan, the music type, who the people were, the action taken in the advertisement, we noted down what they
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Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio in the Maseta.
Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio in the Maseta. Explain how and why each artists portrayal of this subject differs, with reference to style and composition. The Betrayal of Jesus by both Giotto and Duccio differ. Both of these artists portray The Betrayal in different ways in terms of style and composition. Giotto's Betrayal is more natural and realistic. His style is more down to earth. His Beyrayl is much more chaotic, noisy and viloent. Whereas Duccio's portrayal of the is ordered, stiff and formal.. The figures in Giotto's piece seem more real than Duccio's. Giotto's emphasis is on facial and gesture expression whereas Duccio focus is on fine detail. Giotto's expressions of figures in the piece, you are able to sense their sad, sorrow emotions. Their expression are simplified and capture the dramatic moment of pain. In Giotto's piece the figures around Jesus are unhappy. Why But in Duccio's piece his expressions are more complicated. How His figures all show different expressions rather than one expression as in Giotto's. Duccio used varied emotions in his piece, some figures are angry like Peter and the disciples look afraid. Therefore, Giotto's figures show the same one expression and Duccio shows several. Their difference tell the story by different emotion captured. Giotto's treatment of figures are large and
My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging.
Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is
Marketing Strategy for Errol Anderson Motors - Chapter 1: The Different Types of Marketing Media that will be available for Errol Anderson Motors
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The name of my business is THE VENUE. The Venue is a Club for teenagers, Arabic and foreigners to come and 'chill' by using the arranged facilities, including the main attraction, the disco.
The name of my business is THE VENUE. The Venue is a Club for teenagers, Arabic and foreigners to come and 'chill' by using the arranged facilities, including the main attraction, the disco. This business was selected because Qatar does not offer many clubs available for teenagers of an average financial background. The only discos available are at the Marriott, Ritz Carlton, Ramada, and Intercontinental, Oasis but they are too expensive for teenagers, allowing us to compete with our cheaper prices. QBC the major bowling alley are our competitors but not much of a problem because they are targeting at professional players, a different market segment from our own, hence our products will appeal to the teenagers, and our club will be able to compete effectively against QBC. Business Objectives: . The major business objective is to break even at the end of the year, and if possible to produce a profit. 2. To insure that the customers are provided with an efficient service, which provides them with the service they have been promised, and achieve customer and employee satisfaction. Marketing Objectives The market segment being targeted is, teenagers, Arabic, and foreigners within Qatar and of average financial backgrounds or higher. . The main marketing objective is to create public awareness of our service, and gain market share for The Venue. 2. Over the years, to
