How are bands marketed?
Frances Earnshaw How are bands marketed? The music industry is a very large industry. There are many different types of music that appeal to different types of people. Grunge, Pop, Rap, RnB and classical are just some examples. Everyone has a style of music that they like to listen to. Music is a very popular source of entertainment and it can affect our mood. Slow, sad music can make us feel low whereas fast, uplifting music can make us happy. Like any product, music has to be marketed. Music is a product that's sold by an industry to make money. The types of music we listen to often stereotype us. For example, if you listen to Punk Rock music you are immediately categorised as being anti-social, rebellious and not caring what anyone thinks about you. People that listen to Classical music are stereotyped as being old, boring and un-cool. You can often tell what kind of music people are into just by looking at the way they act and how they are dressed. To target their audiences the music industry fragments the different types of music into different categories such as Heavy Metal, Pop, Classical, Rock and more. This makes it easier to know what music you like so that when you go into a shop to buy a C.D or tape you can find the one you want easily. It is much easier for the music industry to target their audiences when they are set up in categories like this. Image is
'It can be reasonably argued that the vast majority of musical production at any one time involves musicians working in relatively stable 'genre worlds' within which ongoing creative practice is not so much about sudden bursts but he continual producti...
'It can be reasonably argued that the vast majority of musical production at any one time involves musicians working in relatively stable 'genre worlds' within which ongoing creative practice is not so much about sudden bursts but he continual production of familiarity..... such rules may guide the notes a guitarist may select to play... the way a star may conduct themselves in public... the way the audiences behave... and how journalists may aesthetically evaluate a performance' Negus K. (1999) Music Genres & Corporate Cultures When talking about the Hip Hop genre theres are certain codes and traits which artists have been following for years and then there are certain stereotypes. For example you can look at a picture of Jay-Z taken in 1999, he's wearing baggy trousers, Timberland Boots and a hooded top, you then look at a picture in 2003 and you see him wearing the same. These codes of familiarity are mimicked by the fans.in this genre one glance at someones trainers turns into a full scale investigation into the music they like whether theyre into the straight up gangsta rappers like 50 cent or the 'blingers' like Jay-Z. Hip Hop has always drawn a lot of its creative energy from the underworld, labels like Death Row, Murder Inc and Bad Boy reflect this. The style of dress code of trousers falling from the waist comes from prison where inmates aren't allowed to wear
analyse of title credit sequence of Fresh Prince of Bel-Air
An analyse of the title sequence of Fresh Prince of Bel-Air Introduction In this essay I am going to analyse the title credit sequence of the "Fresh Prince of Bel- Air". I am going to talk about the camera shots and angles for each scene; the different mise-en-scenes and the unusual narrative in the beginning. I will also mention the different type faces (text) used; the characters; the language; colors and music. The "Fresh Prince of Bel-Air" is a typical American teenage show; with a big multi-media star. Will Smith is already known as a rapper. The show has already been a long-running success and is famous all over the world. The "Fresh Prince of Bel-Air" is based in America in 1988 it is a situation comedy (sitcom). I am going to begin this essay by addressing the unusual narrative. This goes on for the whole of the title sequence. It explains the story in RAP (rhythm and poetry). It begins off by saying: "Now this is a story all about how my life got twisted upside down, and I would like to take a minute so just sit right there and I'll tell you how I became the Prince of a town called Bel-Air." This makes the audience attracted and wants to see how he became a "Fresh Prince of Bel-Air". Fresh Prince got into trouble because of fighting so his mum sends him to California to live with his Auntie and uncle in Bel-Air. Story format The "title credit sequence" is told
Biography on U2
Biography on U2 The band started when Larry Mullen put up an advert for creating a band at high school in Dublin in 1976. 4 friends joined up, and these were: * Paul Hewson (aka Bono Vox) * Dave Evans (aka The Edge) * Dik Evans * Adam Clayton Dick Evans soon left to join the Virgin Prunes. The name of the band: The name was originally "Feedback", then "The Hype" before they stuck on U2. The band got its first break in 1978 when they won a talent contest on S.t Patrick's Day in limerick. One of the judges was Jackie Heyden of CBS Records, he organized a demo session. This wasn't a great success as they were in-experienced but it was a start. U2's intense performances got them lots of followers, one of which was bill graham, who was a journalist with the magazine "Hot Press" he introduced them to their manager Patrick McGuiness, and their first professional contract with C.B.C Ireland soon followed their first single came out in September 1979 and a second came soon after. The band then signed a world-wide contract with island records in March 1980. Their first massive hit was "War" in March 1983. In April 1985 the "Rolling Stones" magazine dubbed U2 the band of the eighties so far. That summer U2 played in the Live Aid concert at Wembley Stadium in London, where there performance over-ran to about 12 minutes! Bono actually considered leaving the band at that point,
308 CMC Popular Music
Richard Adams Take Away Examination March 2005 308 CMC Popular Music Question 3) A process of commercial 'recuperation' always leads to the turning of subcultural signs into mass-produced goods. This process of comodification creates a 'diffusion of the subculture's subversive power' (Hebdige 1979) Discuss this statement with reference to specific examples. Essentially what Hebdige is saying with his statement is that eventually a subcultures generic trademarks will cross over into the mainstream. This will in tern render the original intentions of subversion diluted pastiches of there former representations. The validity of this statement is interesting in two ways. Firstly are subcultures subversive qualities diluted through popularisation? And secondly and perhaps more importantly in terms of more contemporary subcultural representations; how valid is the statement that what might be considered subcultures are actually subversive in terms of attempted displacement of a dominant ideology. It is these two areas with particular reference to the Punk movement of the nineteen seventies which I intend to discuss within this Essay/Exam. Looking at the work of Hebdige himself and other writers and theorists in comparison, and also contrasting areas. Punk is perhaps the most obvious musical form which has been linked to subculture. Even Hebdige himself is of the opinion
What Can You Learn From Source a About the Impact of the Beatles In the 1960s?
WHAT CAN YOU LEARN FROM SOURCE A ABOUT THE IMPACT OF THE BEATLES IN THE 1960S? Source A shows the extreme hysteria and passion that some people in the sixties showed towards the Beatles. The Beatles' very existence ruled people's lives to the extent that they wanted to grasp every opportunity to watch their every movement and appearance. The indications were that the Beatles were regarded as personalities full of colour, "cool, hip, smart, lippy, charming and funny", and held most of the nation in complete awe. However it has to be remembered that this is only one girls' opinion on the subject. Joanna Lumley who wrote this source in the 1990s not the 1960s could have been looking at the past through 'rose-petal glasses'. The Beatles were not the only groups around at that time, other groups like the Rolling Stones, also had a large fan base. Despite their huge popularity there were still some people who disliked the Beatles. It is also impossible to prove that the Beatles were the soul reason for the streets of London being unoccupied. The source shows the Beatles' popularity that gripped the country with excitement and happiness and had a huge influence on people's lives. DOES THE EVIDENCE OF SOURCE C SUPPORT THE EVIDENCE OF SOURCES A AND B ABOUT THE EFFECTS OF POP MUSIC IN THE 1960S? EXPLAIN YOUR ANSWER The hysteria that was created by pop music during the 1960s is
Michael Jackson Case Study
Michael Jackson Case Study Michael Joseph Jackson, popularly known as the "King of Pop", was born on 29th August 1958 in Indiana, USA, and was arguably one of the greatest popstars who ever lived, as well as one of the most famous people in the world. He was a remarkable singer, entertainer and dancer, as well as a philanthropist with his own Heal the World charity and the breaker of many world records. He kick-started his career from a very young age as a member of the family group The Jackson Five, and together they released popular singles such as "Blame it on the Boogie" and "ABC". He then moved on to have a very successful solo career, with several notable hits including "Smooth Criminal", "Bad", "Earth Song", "Billie Jean" and "You rock my world". He also had quite a turbulent personal life, often being the subject of media headlines. His shocking sudden death in 2009 stunned much of the world, but his great legacy lives on. Michael Jackson was the eighth of ten children belonging to Joseph and Katherine Jackson, in a very large and musical African American family. He had nine siblings in total: Rebbie, Jackie, Tito, Jermaine, La Toya, Marlon, Brandon (died at birth), Randy and Janet. The Jackson parents lead their children to their musical careers from young ages, with Michael and his brothers starting out in the Jackson Five. The Jackson Five became a popular Motown
Assess the impact of new technologies on the music industry - Discuss the significance and implications of the developments.
Assess the impact of new technologies on the music industry. Discuss the significance and implications of the developments. During the last ten years the development of new technologies has impacted dramatically on the music industry both negatively and positively causing dips in sales figures, which equals loss of profits, but also more freedom for audiences in the way they organise/listen to their music creating obstacles and opportunities for the BPI (British Phonographic industry) and the RIAA (Record Industry Association of America). These developments include, digital signalling for television and radio, the Internet and new types of audio players and recorders. Although the last ten years has seen most of the rapid impact of new technologies on the music industry it has been happening since the 1970's when cassette tapes were invented to replace records and it was said that people will no longer buy records as they can record songs from the radio for free but it was also said that this encourages active audience intake of music as people can record from records and customize their own albums. The development of digital television has impacted positively on the music industry. Sky digital, NTL digital and Telewest digital television offer twenty-three music channels. These music channels help promote artists, people have the chance to watch artists videos and
Essay on Crass music
Essay on Crass music CRASS - These guys own. It's time someone did a full profile. Name - CRASS Genre - Anarcho Crust Guilty Parties - Mick Duffield Phil Free Steve Ignorant Eve Libertine N. A. Palmer Penny Rimbaud Gee Vaucher Joy de Virve Pete Wright Years: 1978-1984 CRASS In 1976, political problems and social stress led to the birth of the Punk movement. With the message "Do It Yourself", these so-called anarchist bands launched verbal attacks on the system. Within 18 months this new anarchy had been bought out, and was the "biggest fad since Hippie"1. In 1977 Crass was started. They "made it their mission to create a real alternative to the music biz exploitation."2 Crass is and was the most genuine anarchist punk band to ever exist, and stayed true to their cause to the end. Crass combined music and political views into meaningful, angry songs about society's sexism, machoism, racism, and overall oppression. They refused to compromise, and always said exactly what they thought. Drummer Penny Rimbaud and vocalist Steve Ignorant started Crass in Essex, England in 1977 on Penny's farmhouse commune. Crass did not intend to become a band originally, as show by this quote. "The idea of becoming a band had never seriously occurred to us, it simply happened."4 They also said that in the beginning of their musical carrer, "Basically anyone was free to join in
Advanced production critical evaluation
Advanced production critical evaluation For my AS production I followed a set brief. I was required to work in a group to produce a 3 minute trailer for a new horror/thriller movie. In my A2 advanced production my brief was to work within a group in order to produce a promotional package to introduce a new band into the mainstream music industry. The package could take any form, using a variety of medias. We started the project by doing individual research into the music industry. Through my research I aimed to gain in depth knowledge and understanding of the industry. I researched the style, form, genre and identity of album covers, music videos and record labels. I found all media products have signifiers of the form of the media product, and generic signifiers. This allows audiences to instantly reconigise the product. There are conventions of form and genre which help give the product identity. This identity is created through the use of imagry, copy, iconography, intertextuality, As a group we aimed to construct identity and style of a new an alternative mainstream band. We aimed to establish a unique style within the Indie genre and to sell the band to a mainstream audience and music industry through the production of a music video, LP album cover and a press release. Each member of our group had ideas for band/ artist they wanted to use and for the