Advertising and sponsorship in sports.
Advertising and Sponsorship British Grand Prix At the beginning of this extract the main host of the show makes it very clear that this is "The Fosters British Grand Prix" which instantly indicates a powerful form of advertising where the particular company, in this case Fosters, sponsors an event. Through this they can advertise to a much larger audience because the brand name is continuously mentioned therefore reminding the viewers watching about the products or services this company provides. Throughout this extract from the grand prix large Fosters billboards line the track and pit lane leaving little space for other advertisers and sponsors. These billboards are visually fairly dull displaying only the Fosters trade name, however because there are so many it is likely to grab the audiences attention and perhaps make them feel like drinking a can of Fosters while they watch the race. The cars themselves have few advertisements and sponsors on them usually just four or five different companies who have struck up sponsorship deals with the teams. The Ferrari team for example has a sponsorship deal with Vodafone and its logo is displayed several times on the cars. The technician's suits and overalls are covered in logos and sponsors for example Vodafone, Firestone and Benson and Hedges. This is an excellent form of advertising because the camera often focuses on the pit
Describe and offer strategies to enhance performance of information processing both in practice and competition
Describe and offer strategies to enhance performance of information processing both in practice and competition Information processing is when a performer receives a stimulus and reacts to this based on senses and memory. The DCR system forms the basis of information processing. DCR stands for detect, compare and react. This is where we detect information then we compare it with other similar information we already have and then we react accordingly to it. Before a decision is made, the information is taken through senses, this is known as Sensory Input. The sensory information is taken through 3 senses; these are Vision, Audition and Proprioception. Visual information is taken through the eyes on sight. It is essential in all types of sport (individual, team and racket). We react differently to certain objects, an example is that you react differently to seeing a team mate than you do your opponent. If visual stimuli are bright then the performer reacts quicker. An example of how this is already implemented in a team sport is in cricket, in test matches, a white sight screen is used and a red ball is used. This causes a good contrast and allows the batsman to react quicker which is essential as they often only have a fraction of a second to play a shot against the quicker bowlers. An example of an individual sport where this could be added to improve in practice
An examination of the English Football Association and its isolationist policy during the interwar years. Was this policy a continuation from the imperial days or a reactionary phenomenon due to the international situation of the time?
An examination of the English Football Association and its isolationist policy during the interwar years. Was this policy a continuation from the imperial days or a reactionary phenomenon due to the international situation of the time? In order to examine the external policy of the English football association (the FA) during the interwar years, we must understand the historical factors that led to this policy. In the first part of this essay I am going to provide an historical background into the interwar period. I then aim to examine the relationship of football and English society during the interwar years. I then aim to examine the relationship of sport and the empire and how sport was used in an imperial context. I am going to couple this with the importance of sport to British ideology and did this importance lead to an isolationist stance for England in particular. I am going to look at the international development of football during the interwar years. I aim to round up by looking at the English football association policy during the interwar years concentrating on the political ramifications of the English F.A's actions during this period, deciding if this was a result of earlier ideologies of sport and race or was it a reaction to the current climate. The period immediately following the First World War was one of great international upheaval, however the
sport development
Sports development (Task 3) Structure All organisations have a structure or set up that staff should follow to help deliver their programmes. Committees These are most common in the voluntary sector. For a small club offering sports development, committees would be made up of three people, a chairperson or captain having overall leadership, a treasurer looking after financial affairs, and a secretary doing the administration and communications work. Working Groups Working groups are a looser arrangement than a committee and often found where many organisations work in partnership. They function by each partner sending a representative to work with the others in the group. This ensures every interested party is kept informed and able to achieve the aims they have set out for the scheme. Forums These are sets of people who tend to be experts on the issues involved with sports development. Forums meet to discuss issues or problems and to put forward ideas for sports development. They are not the organisation that will implement the changes, but more like the think tank that gives ideas for others to follow. Consultation Groups These can be large groups as they tend to be used for consulting a range of people who might be involved in a scheme for sports development. This allows a really well informed set of decisions to be made, but it may act slowly. The
Techniques, Rules and Tactics of Football
Unit 10 Assignment 10.1 Techniques, Rules and Tactics of Football In this assignment I will be giving detailed explanations of the techniques, rules and tactics used in football. I will use detailed diagrams and pictures to show the relevant techniques, rules and tactics used. I will also give a general overview of the knowledge that is required by a coach. . Technique: In football every position played in requires a number of different techniques to help bring the best result for your team. The team is broken down in to four different sections: * Goalkeeper * Defenders * Midfielders * Attackers Each individual is required to learn a number of different techniques to become better and work well in their section. Goalkeeper: The goalkeeper is known as a defensive player but they are required to know a certain number of techniques to help keep the game under control, the goalkeeper plays a main role in some of the opposition's attacks. Before a goalkeeper moves they must assess 4 major factors that could cause an opposition goal being scored these are: . Holding up their position even before the ball is kicked. 2. The line in which the ball is travelling to 3. The pace of the ball 4. The Trajectory of the ball, this includes the amount of swerve that is on the ball and if a dip is expected. Attacking the ball: When attacking the ball goalkeepers must also
Biological Chemicals and Their Role in Sport
Scientific Principles for Sport and Exercise Biological Chemicals and Their Role in Sport In order for our bodies to stay healthy there are seven key nutrients which we should involve in our every day diet. Carbohydrates Carbohydrates (CHO) are important to our bodies as they give us energy for our working muscles. They are named carbohydrates due to their characteristic content of carbon, hydrogen and oxygen with the general formula of Cx(H2O)6. The liver turns carbohydrates into glucose and this is used by the body for energy. Carbohydrates are found in starchy foods such as pasta, bread, rice and cereal; these are known as complex carbohydrates. CHO can also be found in sugary foods such as confectionary which includes food stuffs such as lollipops, sweets and chocolate; these are known as simple carbohydrates. Simple CHOs are easily digested by the body which gives us a very fast energy release, which can be known as a 'hit'. This is because straight after digestion it appears in the circulatory system in the form of glucose, it goes straight to the cells to be used as energy. As the molecules are small they can be metabolized quickly therefore producing the quickest form of energy. Complex CHOs are larger molecules and they can only be broken down by using the enzyme amylase, which is found in the salivary glands and the pancreas. This means that it takes
Analysis of a Line-out Throw.
P.E Homework Scott Williams 21/09/03 Analysis of a Line-out Throw The main sport that I compete in is rugby. I have recently been moved to the position called HOOKER and it is my job to throw the ball into the line-out when my team win one. A line-out throw is the skill that I will be analysing. Throughout this text I will explain how to throw the perfect line-out and what muscles and bones help you achieve this. The Lineout Throw Accuracy: The lineout throw must be accurate in two planes. The ball must leave the throwers hands at the precise speed and angle of release to ensure that it meets the jumper's hands at his/her peak reach, more often than not with a trajectory such that it must clear opposition jumpers on the way. The ball must travel down the middle of the lineout regardless of the wind conditions. Consistency: It is essential that throwers are consistent in their release of the ball. It is essential that the correct practice is performed, in game-like situations, observed by the coach, and with corrections made where required. Trajectory: To arrive at the optimum position the ball must be released from the thrower's hands at the correct speed and angle to ensure that it arrives at the jumper's hands at the required moment. It may be thrown a short or a long distance, and it may be required to pass over the hands of competing jumpers or travel quickly and
Netball Analysis of a Performer Below my Standard.
Netball Analysis of a Performer Below my Standard The person I have chosen to analyse does not play netball as a sport outside of school. She has played netball as part of compulsory P.E lessons but not as a part of school teams. I observed her in a game situation in a variety of positions and also in a structured practice situation, where I was focusing on particular skills. Core Skills Passing/Receiving The ability to successfully and efficiently pass and receive the ball is central to the game of netball and one of the most basic skills. A person who plays at any level should have a reasonable ability in this area. The performer I observed had fairly good coordination and ability to catch the ball, and rarely dropped it. There were some occasions in a game where she wasn't quite ready to catch the ball and wasn't able to adapt quickly to the situation she was put in. When the ball was passed to her above her head she tended not jump for the ball and preferred to wait for the ball to come to her, which meant that several of these passes were quite easily intercepted.. In a game situation she always caught the ball with two hands and in a structured drill she was very reluctant to use one hand to catch ball and had very little control over it. This could be disadvantage in a situation in the goal circle when trying to receive the rebound if the ball is heading off court.
Evaluation of Football
Adam Lawton Evaluation of Football Football is a demanding sport and each player has different jobs, as there are many different positions. Each player in a different position needs particular skills that make him or her effective at playing in their chosen role. If players were to be played in a position that didn't use their skills to their full potential, then that player would not perform at a high level. As a centre midfielder, I need to do the job that ensures that my team either regains possession of the ball before the opposition can shoot on goal, or keeps the ball in order to try and create a goal-scoring opportunity. I also have specific skills that make me effective at playing as a centre midfielder. Like me, anybody who else plays in the same position needs specific skills and qualities that will help them perform at a high level. The essential skills and qualities are listed along with why each one is important. * Awareness of Position- if a midfielder is out of position then the opposing team will be able to exploit that area in which the midfielder has left and possibly create a goal-scoring opportunity. But if the midfielder is aware of his position he will not wander out of position and add stability to the team's formation. * Balance- when being approached by an attacking player, balance is needed to force the player away from goal and to be able to
Sports and society. I was involved in dancing since my childhood. My parents introduced me to this discipline when I was only 6 years old and since then I never stopped dancing.
Vladimir Koloskov KNES 353 September 25, 2011 "Sport is a set of a social practices and relations that is structured by the culture in which they exist, and any adequate account of sport must be routed in an understanding of its location within society" (Sage, 1998, p. 397). I was involved in dancing since my childhood. My parents introduced me to this discipline when I was only 6 years old and since then I never stopped dancing. At the time I was living in Ukraine. In my country, to be a part of a ballroom dancing was a privilege and still is but it's not as popular as it used to be. New traditions, politics, and society are changing the culture. The new generation of kids is not as interested in sports and different kinds of activities as my generation. Some parents do not have money to let their children to be involved in sports, and some simply do not want them to participate in it, because there is no real monetary future in this career path for them afterwards. As for me, my parents were able to pay for private dance classes so I could follow my dream of becoming a professional ballroom dancer. This dream was a reality until we came to United States of America. When I came to the USA, at first it was a total culture shock. Everything that I knew in life was totally changed; the mentality, the environment, the people, even a way of communicating. After a
