Recommendations for Proctor and Gamble
Executive Summary Proctor and Gamble currently enjoys market dominance in many consumer product categories. One such category is the light-duty liquid detergent market where it commands a 42% market share. The introduction of new brands, such as Dawn in 1976, has been a key reason why P&G has achieved this share and growth in the LDL business. Currently, P&G is looking to further grow this business and capture more market share. P&G acknowledges that the LDL business is experiencing slow growth mostly due to the attrition by users to automatic dishwashers. Therefore, P&G aims to increase volume sales by drawing customers away from competition or by addressing unsatisfied market needs. The LDL market is comprised of three segments: mildness, performance, and price. There are three feasible alternatives for P&G to consider. One is to introduce a new brand that expands the mildness or performance segments, to introduce a new brand to enter the price segment. P&G already has products, Ivory and Dawn, that address the mildness and performance segments. Market research also does not show significant growth potential in these segments. The price segment of the market is a potentially fickle with no clear evidence of brand loyalty. Another possibility is to create a new brand centered around the H-80 scrubbing formula aimed at tougher cleaning jobs. However, creating a new brand
What is the extent, and reasons for, the Ancient fascination with Egypt?
What is the extent, and reasons for, the Ancient fascination with Egypt? Since the time of Alexander the Great the ancient world has been fascinated by Egypt. The Greco-Roman Period stretches from the end of the fourth century B.C to the end of the fourth century A.D, encompassing the Greek takeover from the Persians in 332 BC to Roman Egypt, which officially began with the arrival of Octavian in 30 B.C., following his defeat of Mark Antony and Cleopatra in the battle at Actium. Egypt was a land of wealth for both the Greek Alexander and the self-proclaimed successor of the pharaohs, Octavian - later to become the emperor Augustus; it was a land which was flourishing economically and culturally. Egypt enriched their lives as the new rulers absorbed their adopted culture; the Greek Ptolemy and his descendants in particular adopted Egyptian royal trappings and added Egypt's religion to their own, worshipping the gods of Eternity and building temples to them, and even being mummified and buried in sarcophagi covered with hieroglyphs. The conquest of Egypt and its incorporation into the Roman Empire inaugurated too a new fascination with its ancient culture. Obelisks and Egyptian-style architecture and sculpture were installed in Roman cities. The cult of Isis, the Egyptian mother goddess, had an immense impact throughout the Roman Empire. Likewise, changes were noticeable in
Death in “Cold in the Earth”, “TheToys” and “Autumn”.
Death in "Cold in the Earth", "The Toys" and "Autumn" The theme that links my three chosen poems, 'Cold in the Earth', 'The Toys' and 'Autumn' is that of death. Each of the poems successfully cover different aspects of death and show how people cope and react to death in differing ways. The poem 'Cold in the Earth' deals with the loss caused by a death and how people cope when they experience feelings of loss. It is a subject to which many people can relate, so Emily Bront?, the authoress has written the poem in such a way that everybody who reads it gains something and can apply it to situations in which they have encountered or have been affected by death. On reading the poem, death is viewed from the viewpoint of the voice in the poem which has never accepted that 'my Only Love' has died. The narrator expresses the view of death as 'Cold in the earth and the deep snow piled above thee' and 'cold in the dreary grave'. This indicates that he/she has not truly acknowledged that the person has died and therefore will be unable to feel or sense anything like the cold ever again. The poet uses the repetition of 'far' in the phrase 'far, far removed', the purpose being to emphasise the fact that the narrator feels that his/her lover's grave is so far away in 'Angora' (Turkey). However, it makes the reader realise that their separation is much more than geographical, for they
Britain And The Western Front of World War One - Sources Questions
Britain And The Western Front Section A: Life In The Trenches Question 1: How would these posters help to encourage British men to join the army? These posters would have helped encourage men to join the army by making them feel guilty, how would they face their families in the years to come; what would happen when there grandchildren asked what they did in the war. It would also help by appealing to national pride, this is there country keep it that way. Question 2: What impression would British civilians get of life in the trenches from source B? It gives a false impression of what life in the trenches was like. The soldiers weren't comfortable as depicted, they weren't out of danger as is shown by their carelessness and they didn't get as much rations e.g. cigarettes as they wanted either. There isn't any smoke or mud and they act as if they have plenty of time whereas in the trenches it would be a great rush to get out of the trenches because the enemy would have snipers and machine gunners ready to cut the men down. Question 3: what impression do you get of the trenches from sources C and D? The impression that you get of life in the trenches is that it was far from pleasant. They were infested with lice and beetles, which would have made it an even more ghastly place to live. The men had no cover and the trenches were full of water and mud, which would have made
Germany has never been an immigration society. Discuss the history of foreign workers in modern Germany in light of this statement.
'Germany has never been an immigration society.' Discuss the history of foreign workers in modern Germany in light of this statement. In today's modern society throughout Western Europe, the majority of people reside in multi-ethnic civilisation, which in the first half of the century seemed impossible as xenophobia and racism was rife. These problems were somewhat rectified with more knowledge and forbearance of other cultures and seeing an end to the idea of a 'hierarchy' of certain races. However, although many countries are much more tolerant of different beliefs and cultures, Germany, (who saw a disastrous economic climate since 'reunification') has shown great hostility and resentment to the foreign workers living there. Yet the Republikaner has not made any effort to dispel these feelings, and instead has only aided the resentment. Similar to Hitler's ideology of the 'Aryan' race, and the notion of 'German blood', the Republikaner moulded its political agenda around the belief in biological superiority. To fully comprehend the notion that "Germany has never been an immigration society", it is imperative to explore racist thought and immigration in modern Germany, and to also look towards the Republikaner's response. Racism itself has been very much alive throughout the Middle Ages, however racist arguments weren't strengthened until the emergence of apparent
Look at the presentation of heroes & villains in the media. Discuss why the battle of 'good v evil' is something we find intriguing and why we want the hero 'to win'
Look at the presentation of heroes & villains in the media. Discuss why the battle of 'good v evil' is something we find intriguing and why we want the hero 'to win' In this essay I am to look at the presentation of heroes & villains in the media. I will then discuss why the battle of 'good v evil' is something that we find intriguing and why we always want the hero to win. I will do this by comparing different heroes and villains in films to the way most heroes are represented in reality and also expressing my opinion on what I believe to be a real true hero and villain. A hero, in my opinion, is someone who we admire for his or her courage and influence on the public and possibly the world. It is someone who, everyday, risks their life or gives up their time to help people in need. Yet not all heroes are life-risking people who put themselves in jeopardy to save public lives. A hero can also be someone who takes it upon him or herself to make a difference in the world or to help the less fortunate (i.e. raising money for the poor or ill people in other parts of the world). You don't just have to have 'super powers' or have to be strong and intelligent in order to be a hero (i.e. Superman or Batman). There are some great people who have really made a difference in the world and people we would class as a true hero (i.e. Mother Teresa, Martin Luthar King or Nelson Mandela).
The adaptability of democracy.
Democracy The former American president Thomas Jefferson remarked, "I know of no safer repository of the ultimate powers of society, than the people themselves". (www. Peoplefirstindia.org) These sentiments are been reiterated by politicians the world over in contemporary times, all preaching about their will to ensure democracy for their citizens. This term 'democracy' was introduced into the English language in the sixteenth century, translated from the French word 'democratie'. However, its origins lie in ancient Greece, having been derived from the words demos meaning 'people' and kratos meaning 'rule'. (Heywood 99:221) The Athenian approach towards government, was to set up a forum of wealthy citizens to decide issues by means of a discussion followed by a vote, and this is generally considered as the birth of democracy. Democracy can therefore be defined as 'government by the people, in which the supreme power is vested in the people and exercised directly by them or by their elected representatives by way of a free, electoral system.'(www.usinfo.state.gov) There exists little doubt that the world surrounding us today can accurately be described as a democratic one, since between 1975 and 1995, the number of democracies present underwent a significant increase from thirty-six to seventy-eight. No less than half the countries of the world are now democratic and at
Experiment Measuring Reaction Times In Relation To Hours of Sleep
Experiment Measuring Reaction Times In Relation To Hours of Sleep ABSTRACT The following experiment was carried out to further test individual's reaction and neural activity. The main hypothesis is that there would be a significant difference in performance of both task, the complex task (4 piles) and the simple task (2 piles) in relation to the number of hours of sleep, the second hypothesis is that the participants will be significantly quicker in the simple task (2 piles) than in the complex task (4 piles). Our sample consisted of 21 third year psychology students in Dublin Business school of Arts. The 21 students had to complete two different tasks, a simple task and a complex task. The materials used in this experiment included: 4 deck of cards, a stopwatch, a desk and chair, instruction sheets, recording sheet and pen, 21 pieces of paper, a timer, an experimenter and a bio-feed back room. The design used was a repeated measure, the independent variable was the simple and complex task, and the dependent variable was the reaction time of the participants. The results of the correlation test of the experiment showed that there was a weak non significant relationship between hours of sleep and the time it took to complete both the simple and the complex task. The result showed that there was no significance between hours of sleep and participants performance in both
Experiment to find the concentration of sucrose solution where there is no change in mass of potato cylinders.
Experiment to find the concentration of sucrose solution where there is no change in mass of potato cylinders. By Steph Winterbottom 10.D Theory Osmosis is a special kind of diffusion, when water molecules pass through a selectively permeable membrane. This happens when there is a difference in concentration between the two sides of the membrane. The water molecules move along the concentration gradient, from low concentrations of water molecules to high. It does not require energy. Osmosis happens constantly but when there is the same concentration on both sides of the membrane an equal amount of water molecules pass through the membrane on both sides therefore leaving the masses on either side unchanged. Osmosis is used during photosynthesis as the membrane of a root hair cell is selectively permeable, therefore, using osmosis, it can absorb the water it needs to survive from the soil surrounding it. Preliminary Work For my preliminary work I cut 9 cylinders from a potato using a scalpel and a cork borer, size 5, each cylinder was cut precisely 2cm long. I measured up three solutions of sucrose, the first 0.0M the second 0.5M and the third 1.0M. I then weighed the 9 cylinders in groups of three and then put a group in each of the three solutions. After 22 hours I took the cylinders out of the solutions and reweighed them to find the mass lost/gained. Preliminary
Political Problems - Treaty of Versailles
Political Problems Treaty of Versailles - The government had signed Treaty despite 'war guilt' clause that stated that Germany had to pay reparations to make up for the cost of damage during war. Many believed the politicians had betrayed that army. Hitler and many others believed that they had been "stabbed in the back" by the "November Criminals". Communist rising Communist group called the Spartakists, led by Rosa Luxemburg and Carl Liebknecht, attempted to begin a revolution but the rising was suppressed with the help of the army and the leaders were executed. Kapp Putsch - Wolfgang Kapp led right-wing attempt to seize power in Berlin in 1920. Army refused to act and the official government left Berlin; but a general strike by the trade unions meant that Kapp could not control the situation and the rebellion failed. Hitler's Beer Hall Putsch - In 1923 Hitler led a right wing attempt to seize power in Munich but his attempt collapsed when he faced opposition from the police. Economic Problems Reparations - The Allies now fixed the total amount of reparations at 132,000 million marks (6,600 million British pounds). Germany claimed this was completely unrealistic since she had lost important resources and industrial land because of the Treaty in 1919. Hyperinflation and the invasion of the Ruhr - The government continued to print paper money even when it did not
