This report provides a closer look to the feasibility of a new marketing plan with the purpose to develop new distribution channels and increase market shares for Pho Bich.
(Source: http://en.wikipedia.org/wiki/Pho ) RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: BUSM2371 Subject Name: Business Enterprise 2 Title of Assignment: Feasibility Screen Team Name: Pikachu _ Group 4 Student names: Loi, Tran Duc _ s3102452 Hiep, Nguyen Vinh _ s3096805 Kim, La Ngoc _ s3090017 Trang, Hoang Cao Doan_ s3124645 Khoa, Duong Dang _s3095453 Instructor: Mr. Peter Tran Assignment due date: November 24th 2006 Date of Submission: November 24th 2006 Late Submission Approval: N/A . Introduction "Pho" has long been a part of Vietnamese life. In every part of the world, everywhere there are Vietnamese, there is Pho. Originated from the Northern part of the country, Pho immigrated to every corner of Vietnam and has become an essential element of Vietnamese culture. "Pho Bich" is a Pho restaurant located in 85 Cong Quynh Street, District 1. The restaurant was open over 20 years ago and is one of several famous Pho restaurants in Ho Chi Minh City. This report provides a closer look to the feasibility of a new marketing plan with the purpose to develop new distribution channels and increase market shares for Pho Bich. 2. Summary of main points Pho Bich is a Pho restaurant located on 85 Cong Quynh Street, District
Explain why the United States became increasingly involved in the war in Vietnam?
Explain why the United States became increasingly involved in the war in Vietnam? There were several factors, which caused the United States to become increasingly involved in the Vietnam War, but the key contributory to the growth in US activity in Vietnam was their fear of the country being ruled by a Communist party. I will go into greater detail of these causes during my piece of coursework. Vietnam had been ruled by France since the late nineteenth century. However, the Japanese (Germanys ally in the Second World War) took advantage of France's defeat to Germany in World War Two, claiming the country for themselves. Japan was unable to maintain control of the country as an anti-Japanese party (Viet Minh) was formed and led by Ho Chi Minh who fought back against Japan and declared Vietnams independence. France returned to Vietnam in an attempt to reclaim the country in 1945. Ho Chi Minh did not disclose his communist intentions until 1949 therefore countries like the United States were sympathetic to Vietnam believing the country was just struggling for it's independence. However the United States view on events in Vietnam soon changed in 1949 when China declared it was now ruled by a Communist party led by Mao Tse-tung, who began to give help to Ho Chi Minh. In the USA, at the time, people strongly believed in the Domino theory where if Vietnam were to fall to
The Vietnam War
Jack Webdale Holsworthy-CC Centre no: 54131 Cand. no: 7139 GCSE History Coursework The Vietnam War In 1862, Vietnam became part of the French Empire, due to the popularity of exploring and colonising in this era, after nearly a thousand years of being an independent and free country. Before this time, up to 983AD, they had been part of the Chinese Empire, and so culture and way of life would still have been strongly influenced at the time. All this time, the Vietnamese people were used to the independence of their country, and when the French took this away from them, the citizens must have disliked the French. Schools and University's were established and the students were educated about the French, attempting to create loyal citizens to the French Empire. However, as this information was given to them, some students began to question the French right of control over Vietnam. Ho Chi Minh was one of these students. The Students eventually caused a resistance to the French, and at this point, the U.S took notice. China was already Communist, and they were extremely worried already that communism would spread further south taking Vietnam in it's sphere of influence, and moving quickly down to new Zealand and Australia, taking any other country in it's path. This was later known as the Domino theory, basically meaning if one country falls, the next will also fall, as the
Explain why the USA became increasingly involved with the war in Vietnam
Explain why the USA became increasingly involved with the war in Vietnam Although there are no specific, reasons as to why the USA became increasingly involved in the war, I can name many different reasons and aspects as to why they did. These reasons all link together in some way. These reasons range from long term to short term, and from financial, to political, and finally to full scale war. The origins of involvement can be traced back to the 19th century when the French had added a huge part of South East Asia to their already growing empire, this area was known as "Indo-China". During the Second World War Japanese troops occupied this area, and it was ruled by the Japanese. The population if Indo-China didn't like being ruled by foreigners so resistance groups were set up, the most important of these groups being the Viet Minh, who were a communist resistance group led by Ho Chi Minh. On August 15, 1945 Japan surrendered Indo China and South Vietnam was declared an independent republic. World War Two was over, but the longest was of the 20th Century was about to begin, the war in Vietnam.' The reasons for Americas initial involvement in Vietnam date back to 1946 and the start of the cold war, between the two superpowers of the world (communist Russia and capitalist America). America had started to become very scared of Communism, as the spread of it would completely
Explain why the USA became increasingly involved in Vietnam.
Top of Form Danielle Trubridge History Essay 10JH Explain why the USA became increasingly involved in Vietnam. (10) There are two reasons to explain why the USA became involved in Vietnam, pearl harbour and the threat of communism in Vietnam. Vietnam was part of an area known as French Indo-china, which was rich in natural resources such as rice, corn, coal, and rubber this made it a valuable area to control. Japan wanted to gain control over Indo- China so they could use the resources and Frances defeat against the Germans gave Japan their chance to move in. Japan also discovered that their Chinese enemies had been receiving supplies from Haiphong and Northern Vietnam. In July 1941 Vichy France allowed Japan to occupy the rest of indo china. They allowed the French to continue running it as long as they could take all the resources that they would need for their war against China. They took all they could from the area and 2 million Vietnamese starved to death because of this. There was however already resistance to Japan. In 1941 two Vietnamese communists Ho Chi Minh and Nguyen Vo Giap set up a league for the independence of Vietnam or Vietminh in southern china. The Vietminh also included non-communists. The aim of Vietminh was to be free from foreign control (nationalist). The Vietminh operated from china but had help from the American intelligence service, the
Explain why the United States became increasingly involved in the war in Vietnam between 1954 and 1965
Explain why the United States became increasingly involved in the war in Vietnam between 1954 and 1965 Up to 1941 Vietnam and Indo-China were French colonies, but in July 1941 Japan took control of indo china and it was divided into 3 sections Tongking, Cochin and Annam. In 1941 Ho Chi Minh founded the league of independence of Vietnam but most people called them the Vietminh it was a broad political membership. They used guerrilla tatics to ambush the Japanese as they didn't have a lot weapons and not a lot of military experience. When Japan lost in World War II they left indo-china, but France still wanted to keep there colonies in indo-china because they still wanted an Empire and Vietnam had a lot of resources it has a lot of rubber, rice and other foods and a small amount of oil. When the French retuned the Viet Minh wanted the French to leave but they refused so the Viet Minh used guerrilla tactics but they avoided face to face combat. The French controlled the built up areas and the Viet Minh controlled the jungles, the leader of the Viet Minh was Vo Nguyen Giap who knew the jungles well. In 1949 the Chinese leader Mao Zedong supplied the Viet Minh with modern weapons. The USA started to get involved because of the Cold War they were scared of communism spreading like what happened in Europe so they gave France aid to help contain it. They were afraid it would spread
What different tactics did both sides use in an attempt to win the conflict in Vietnam between 1956 and 1968?
Jimmy Hardman What different tactics did both sides use in an attempt to win the conflict in Vietnam between 1956 and 1968? During 1956 and 1968, different tactics were used by both sides of the Vietnam War that seemed to have evolved during the 12 years of war. In 1956, it had been agreed at the Genena Peace Conference that foreign troops would leave Vietnam and there would be elections for the whole country. In the north HO CHI MINH was in charge and in the south NGO DINH DIEM. America was already giving Diem heavy financial support to keep the Communists out of the south of Vietnam. Diem refused to set up elections due to fear of communist success. America was desperate to keep the communists out of Vietnam as she was under the impression that Vietnam was the first domino in the domino theory, which meant that once one country fell under communist control, others would follow. America was continuously supporting Diem's harsh regime with financial help and began to train the South Vietnamese Armed Forces. Ho Chi Minh was leading the North of Vietnam and he knew that Diem was never going to allow the elections to take place so to obtain power the Vietnamese people had to fight back. The Viet Cong began armed resistance against Diem's South Vietnamese Government, the Vietcong were recruited from men and women who lived in or had come from South Vietnam and supported
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The Vietnam War During War there are always difficulties and causalities just because of enemies or accidents on your own side. People who die in war should have a special place or thing to be remembered by. In The Monument by Gary Paulsen and The Things They Carried by Tim O'Brien there is war. They deal with the Vietnam War which lasted from 1945 to 1975. The war started when the Japanese seized control of Vietnam on March, 9th, 1945. In the summer of 1945 famine struck Hanoi which caused two million people to die. In July, 1945 Vietnam, Laos, and Cambodia fall in the control of the French. In August the Japanese surrender ending World War II. Vietnam becomes independent and Ho Chi Minh the president of the Democratic Republic of Vietnam. On September 13th the British troops arrive in Saigon and then on September 22 the French attack the Viet Minh. 2 days later the Viet Minh massacre 150 French soldiers. 2 days after that there is an American killed on accident. He was Lt. Col A. Peter Dewey. The French arrive to restore their power in October, 1945, which causes the Viet Minh to start guerilla tactics. The first Indochina war started on December 19, 1946 and lasted 8 years. October seventh through December twenty-second the Viet Minh lost 900 solders. The French establish the South Vietnamese National Army in July 1949 it was also called the ARVN, which were
Why did the USA become involved in Vietnam?
Why did the USA become involved in Vietnam? America became involved in conflict in Vietnam at around the same time that the French decided that it should make attempts to pull out. The Battle of Dien Bien Phu in May 1954 saw France's total defeat. The United States of America became involved, seeing the struggle as a major part of the on-going Cold War, especially after events in Korea in 1950 - 1953, and since Mao Ze Dong had made China a Communist State in December 1949. It had a deep-rooted fear of the "Monolithic Block" of Communism and tarred all Communist countries with the same brush. America decided to supply the French with military and economic aid, with the US financing 80% of the French war effort by 1954, a total of some $800 million. Dien Bien Phu saw the Vietminh victorious and led to Ho Chi Minh taking control of Hanoi on 11th October 1954, proclaiming a National Government. Under the Geneva Agreement of 1954, Vietnam was split into two separate countries, North and South Vietnam. Ho Chi Minh was recognised in the North, while the South was to have a temporary separate government until fair elections could be held in 1956. The year of 1963 saw the assassination of President J. F. Kennedy. His brief term in office had seen American involvement kept down to a minimum. However, it is believed that Kennedy would have probably escalated the USA's involvement in
How Did America Become Increasingly Involved In Vietnam
How Did America Become Increasingly Involved In Vietnam ? America - The major world power in the 1940's, unrivalled by nothing other than the expanding fog of Communism. The fog that had started in the USSR and had expanded across the world. America had devised a theory, 'The Domino Effect' this will be explained in detail later, but quite simply the Americans thought that if one country was to fall to communism then the adjoining countries will also turn communist, like dominos falling under the weight of each other. America believed in 'containing' communism and not letting it spread across the continents. They aimed to do this by effectively controlling a country with a steadfast democracy to stop the next 'domino' fall. Eastern Europe had come under the veil of Communism and was effectively under Russian rule. Communism was beginning to pressurize the Indo-Chinese country's into submission, the first country which was leaning towards Communist ways was that of Vietnam, the first domino. Internal parties, primarily the Vietminh who was under the control of Ho Chi Minh a Communist believer and a inspirational and influential person, were bringing pressure to the people of the country as well as outside pressure from the hulking Communist countries that were China and Russia, 'The Red Giants'. This relatively small country hadn't been independent since 1859, since the
