Primary research and secondary research
The research plan is based on all the data that I will collect for my primary research. I will include the following in my primary research. Primary research: - Primary research is original and collected to solve the problem in hand. Primary research usually involves having to search out and collect information that is new. There are many ways to conduct primary research. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business. However the research is original, the results gathered will be more relevant to the needs of the Client. In this report I am going to explore primary research on a major soft drink company known as Thames water. In this primary research I will be carrying out research on people from age 14-19 year old. All these ages are from year 10 to year 13. In this research these people will be asked about their favourite soft drinks and their feedback. Further, my research will include both male and female. This research will take place in free periods, break and lunch time. The research will be mainly carried out in study centre, library and connect, where most of the students come together. The primary research will be in carry out in 6th form centre, canteen and other relevant places in school such as out side field where students present number. The timings will be only during break
Results form surveys are often taken at face value. Show, by discussing the construction and administration of postal questionnaires, where errors could occur in the data collection process.
Results form surveys are often taken at face value. Show, by discussing the construction and administration of postal questionnaires, where errors could occur in the data collection process. A survey is a way of systematically gathering information using structured interviews or postal/ telephone questionnaires, it also involves the interpretation of this data by enumeration and statistical analysis. Results form surveys should not be taken at face value as they often are. The data collection process needs to be looked at in greater detail and understood before the results can be correctly interpreted. This essay will explain how and where errors can occur in the data collection process by discussing the administration and construction of postal questionnaires. Postal questionnaires rely on self-completion and are widely used to gather information from a large sample of the population. One of the main problems with postal questionnaires is that they are self-completion. People who are illiterate or have disabilities such as dyslexia may have problems completing questionnaires. (Simmons 2001.) Due to certain groups of people being unable to respond, this may affect the results of the survey. Therefore postal questionnaires should, where ever possible avoid being sent to these groups of people although this may result in a unrepresentative
Marketing research
Marketing research can be defined as the collection, collation and analysis of data relating to the marketing and consumption of goods and services. Market research aims to identify product development opportunity by providing information about customers, their needs and wants, their views and their uses of products and services. Market research: * Should be an ongoing activity. * Must be relevant- the information gathered should inform the marketing problems faced by the firm. * Information obtained should be recorded objectively and systematically so that the firm can draw on it at a later date. * Information must be analyzed and presented so that it can be acted on by management, research and development departments or promotion agencies. Primary research is information which does not already exist. In other words, it has to be collected by the researcher. Most primary information is gathered by asking consumers questions or by observing their behavior. The most accurate way to do this would be to ask or observe all consumers of a particular product usually known as the population. It is usual to carry out a survey of a sample of people who are thought to be representative of the total market. There are various types of primary data's used by organisations which are listed below. * Questionnaires-There are certain features that a business must consider when designing
Research Methods.
Research Methods Primary Research Methods: Primary research is used when existing secondary sources of information have been tapped. To obtain additional market knowledge, organisations make fresh enquiries through forms of field research that yield primary data. This enables organisations to make direct contact with potential or actual customers. Surveys can be based on questionnaires that are conducted as part of an interview, through a discussion group, by post or telephone. This can be time consuming and expensive so only samples of customers who have been very carefully selected are included in the survey. The reliability of data depends on the size of the sample group-is it big enough to draw valid conclusions from which the wider population is accountable for. To ensure that a sample survey is representative, researchers try to get a sample of all relevant characteristics. However these results are not always accurate as people unintentionally distort their answers in response to feeling embarrassed or uncomfortable about releasing certain information. This research method is perfect for obtaining lists of the population (names and addresses) from sources such as trade and telephone directories, the electoral register, memberships lists of professionals and subscription lists. This type of sample research involves random selection, where surveys can be carried
Maketing - Primary research
Marketing Primary research When conducting primary market research, you can gather two basic types of information exploratory or specific. Exploratory research is open-ended, this helps you define a specific problem, and usually involves detailed, unstructured interviews in which long answers are solicited from a small group of respondents, Specific research is more precise in scope and is used to solve a problem that exploratory research has identified, the interviews are structured and formal this type of research is the most expensive out of the two but it gives the best results. When pink zone is conducting our own primary research if we think it is for the best we need to figure out how we will question our target audience e.g. phone, mail, questionnaires or emails. The most likely sort of primary research we would use is questionnaires because we could hire out a business to make and distribute the questionnaires in public also the company would collect in the data for you and sort out all the facts and figures for you however with doing this there are disadvantages for example the business might ask the wrong question which has no relevance to the business or what it is trying to achieve. When asking the questions the consumers must think carefully on the type of questions they are going to ask and what type of information that they are hoping to gather this
Market Research Technique (Leisure & Tourism)
Market Research Technique Cheddar Caves Cheddar caves takes part in market research every year. They do market research on site and off site. Suggestion box- Cheddar caves do not have a suggestion box within the caves, this could be a disadvantage for the caves as that could be an effective way of getting peoples' responses, because people may feel it's easier, quick and convenient whereas a survey could be too in depth and long winded, However with cheddar caves it would be hard to find a central place to put the box as the site is so large. Customer Group discussion- Cheddar caves do not participate in customer group discussions, I think this would be hard to achieve for cheddar caves as their customers come from all around Britain and further. There would also not be a central place for the meetings to take place, However if the meetings did take place it would be useful for the caves because they could find out what people really want within the caves but some people would find it hard to point out bad points to the managers. Quantitative Questionnaires- Cheddar caves partake in surveys every year. They are carried out on and off site. Cheddar Caves aims to collect 2,000 a year. These are to be randomly selected. The questions asked are mainly the usual questions; why have you come here, will you come here again, what you think about it. These are useful
Market Research
2. Market Research Market research is the process of gathering, recording and analysing data that will help you make better decisions in your business at any time, whether it being starting up or improving your business. This data can be taken from the consumers, competing businesses or secondary sources. Market research is vital for every successful business, as it can help to start or expand a business, update existing products, raise your profits, set prices, select a location for your business, launch a new product successfully, analyse and learn more about the number of consumers, e.t.c. There are 2 main types of market research - Primary and Secondary. Primary research is, simply, new data that has been collected by your own business. There are many different ways of finding primary data, including: * Questionnaires * Telephone interviews * Surveys * Observing the consumers * Consumer trials / Free samples * Visiting the competition Secondary research is based on already existing information that has been collected by studies done from another business. There are also many different ways of finding secondary data, including: * Library * Internet * Company data * Published Information - e.g. yellow pages * Government publications * Newspapers Primary research is up-to-date and accurate as it is newly found. It can be used to find the answer to certain
Market Research identifies
In this task I will be explaining all the different types of research a business can do when launching a new products or trying to improve an existing product. There are two main ways a business can gather research and this is through primary and secondary data. Market research includes customer's needs and wants, their future possible needs and wants, potential new markets/customers, new technology, the current trends and fashion, competitor strengths and weaknesses, competitor strategies and the overall marketing environment. A customer's needs and wants are valuable to a business because it lets them know what customers are interested in buying and what they want to buy in this moment in time. For the business to have a possible knowledge of customers future needs and wants is a huge step in getting an edge over their competitors as it will let them plan in advance for the next trends to start and they will be ready before their competitors so they will be able to maximise their customer base. Having new markets/customers will help a business to try and take control of new sectors within the industry and monopolise a market from the start, this will give them huge number of customers and profit, this then may lead to a company being one of the most richest in the world! New technology is either a really good thing for a company or really bad thing, the reason for
Market Research
Market Research Market research is when businesses try to find out what the customers want. Most business are product orientated which means that they rely on selling their products to customers and them being successful for the business to survive. The reason that businesses need to research the market is because if they are selling a product to people then the businesses need to find out what the customers want. If you going to be selling a product if no one is going to but it then you will become bankrupt and also if you are selling a product you need to know who you are aiming to sell that product to. You need to know which kind of people who are interested in your product. My business is going to be relying on people being interested in the products that I am selling. I am going to be doing market research to find out what type of people that I am going to be attracting. Like I have mentioned in the market segments section I will be attempting to attract young men between the ages of 11to 25 as my main customers. I am hoping that the market research that I am going to be doing will help me to decide other market segments that I could try to attract. There are two type of market research and they are field research and desk research. Desk research is when you do secondary research that has already been done before by someone else. Then you collect all the data and give
Market Research
Market Research What is Marketing? Marketing is such a wide-ranging topic that people often look on the subject from different viewpoints. To some extent such different viewpoints results from background or the area of employment of the person giving the definition. The following shows a list of sample of the wide range of definitions given for the subject: * Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. * Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in an environment through the creation, distribution, promotion and pricing of goods, services and ideas. * Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. * Marketing is the management process, which identifies, anticipates, and supplies customer requirements efficiently and profitably. Whatever the context in which the term is used, it generally implies a demand for a product or service. There are three factors for any product or service: . People with needs 2. Their purchasing power 3. Their buying behaviour A market, therefore, can be defined as people with needs to
