Marketing Strategy - Nintendo Gamecube
CONTENTS .0 PLAN 2.0 INFORMATION GATHERING 3.0 INTRODUCTION NINTENDO GAMECUBE 4.0 AN INTRODUCTION TO MARKETING 5.0 MARKET RESEARCH 6.0 ANALYSIS OF CURRENT MARKETING STRATEGIES 7.0 MARKETING PLANNING AND THE MARKETING AUDIT 8.0 EXTERNAL INFLUENCES 9.0 THE MARKETING MIX 0.0 SUMMARY OF THE GAMECUBE MARKETING STRATEGY FEATURES OF APPENDIX * NINTENDO GAMECUBE BUYING GUIDE * A GAMES GUIDE TO THE CONSOLES * GAMES LEAFLET FROM EDGE MAGAZINE * GAMING JARGON BUSTER * PRESENTATION SLIDES USED IN THE POWERPOINT PRESENTATION * NOTES AND CUES USED IN THE POWERPOINT PRESENTATION * BLANK SAMPLE QUESTIONNAIRE * SOME COMPLETED QUESTIONNAIRES * EVIDENCE FOR E-MAIL CONTACT WITH THE SONY CORPORATE SITE * ARTICLE FROM THE BBC WEBSITE ABOUT A BOOTS ADVERT * ARTICLE FROM THE BBC WEBSITE ABOUT THE GAMECUBE * ARTICLE FROM AN ADVERTISING WEBSITE ABOUT PROMOTION * ARTICLE FROM THE GUARDIAN WEBSITE ABOUT THE TIMES NEWSPAPER .0 PLAN ABOUT UNIT THREE This unit entitled 'Marketing' requires me to produce a marketing strategy for a new or existing product. The product that I have chosen to devise a strategy for is the forthcoming video games console, "Nintendo Gamecube", which is released in Europe on May 3rd 2002. I will have to carry out research about the principles of marketing; the way that close competitors will compete when the console is released; the strength of the brand
Marketing Assignment
= GCSE - 2007 Introduction Hello, my name is Mr Rashidian and I am a marketing director for a new record shop my family is planning in Southgate. I am aiming for the success of this new business and will hopefully reach my target, because my family and I are aware of the risks we are taking as entrepreneurs. I am a young man who has just finished his A-levels and I always take my work and responsibilities seriously. This report shall ensure the success of the record shop for a long period of time. I will produce a marketing strategy to guarantee this plan being a success. It must meet the shop's short-term objectives as well as helping it after the initial stages. The benefits of running your own shop are that you are self-employed i.e. 'you are your own boss'. You have your own opening hours and no one to order you around except the family in my case of course. However, there is a great risk of the project failing. On the one hand approx. 50% of all businesses in the UK don't survive even the first two years. I have seen a café for example called Jacob's Coffee Shop in Enfield Middlesex where I hardly saw a customer, because the prices were too high. The business hoped that customers would prefer a good service rather than a cheap price, which they have offered. This event happened almost six months ago. Now when I go there, I can see a notice saying that the
Marketing Thorpe Park and London Dungeons.
Contents Page Index * Introduction. * Background of the Thorpe Park and London Dungeons. * Information on rides and ticket prices to Thorpe Park and London Dungeons. * Opening times. * Their facilities that they provide. * Information about what is in Thorpe Park and what is in London Dungeons and what it's about. * Information about their catering facilities. Introduction In this coursework that I am presenting, will be based on Thorpe Park I will be producing understandable and descriptive accounts of information on their products, services and pricing that Thorpe Park offers to their consumers. Background of Thorpe Park Thorpe Park is a theme park located in Surrey, United Kingdom. It was built in 1979 on the site of a gravel pit which was partially flooded with the intention of creating a water based theme for the park. The park's first large roller coaster, Colossus, was added in 2002. In 2007, Tussauds was bought out by Merlin Entertainments. In 2007, the park had 1.7 million visitors, making it the second most visited theme park in the United Kingdom after Alton Towers, and 13th most visited in Europe. Thorpe Park is situated on what was a quarry in Staines, up until the late 1970s. Former owners Ready Mix Concrete filled the site with water after the quarry's closure, with the intent to start a leisure park. On May 24, 1979, Thorpe Park was officially
Marks & Spencer
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing also involves analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether then it's for profit or not. To make my strategy successful for business it must: > Understand customer needs > Understand and keep ahead of competition > Communicate effectively with its customers to satisfy customer expectations. > Coordinate its functions to achieve
This coursework entitled "Marketing" is about creating a marketing strategy for a new or existing product. The product I have chosen to do is the new Audi A6.
AVCE Business Studies Unit 3 - Marketing CONTENTS Contents 1 Introduction 2 Information gathering 4 Introduction to marketing 5 Market research 8 Analysis of current marketing strategies 14 External influences 16 Marketing planning and auditing 21 Developing a marketing strategy 25 Marketing mix 35 Summary of marketing strategy 48 Bibliography 50 INTRODUCTION This coursework entitled "Marketing" is about creating a marketing strategy for a new or existing product. The product I have chosen to do is the new Audi A6, the latest model of car to be made available for order in the UK in April 2004 for delivery on the 12th of June which is set to sell from £24,175 to £42,775 (including VAT). Audi history The Audi badge - the 'Four Rings' - is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. The Audi Company currently have a reputation for producing high quality, long lasting cars. Their slogan is "Vorsprung durch Technik" which means "Progress through technology". They made net profit of €816 million in 2003, €5.4 million more than in 2002.
Marketing a Pub Quiz Web Site
Marketing a Pub Quiz Web Site INTRODUCTION I have been asked to produce an analytical report on a marketing strategy for a new or existing product. This strategy will need to include evidence and information about: How the strategy is based on the principles of marketing, How I have used sources of primary and secondary marketing information How I have analysed the impact of the external environment on my marketing decisions. How I analysed the marketing context and decided on an appropriate strategy. How I developed a coherent mix of strategies to meet consumer needs An evaluation of the reliability of the different marketing models used. Within this project there will be explanations to what each aspect is then this will be applied to my venture and reported on. My Business Idea My business idea is an interactive pub quiz web site run nationally for big cash prizes. This work was initially produced in a group for a national young entrepreneur's competition. Just to tell you, we won. METHODOLOGY I propose to conduct my research by means of secondary information by using a variety of textbooks including the Heinemann AVCE Adv. Business, Osborne Adv. Business textbooks plus another few. These will be a means of looking up topics to primary ad to my report. I will gather secondary data by going on the Internet using web sites to find out other relevant data then
Business- Open retail store
Marketing a new retail business Name: Jayna Kerai Candidate Number: 8709 School Name: Queens Park Community School Centre Number: 12304 Contents TASK ONE ACTION PLAN TASK TWO Part A: Introduction Part B: Business Objectives Part C: The Importance of Marketing Part D: Identifying the Target Market TASK THREE Market Research Questionnaire TASK FOUR Part A: Carrying out my Questionnaire Part B: Getting my questionnaires filled in Part C: Other ways of getting my questionnaire filled out Part D: Different types of Market Research TASK FIVE Part A: Analysing my research Part B : Creating my charts/graphs Part C: Analysing my graphs Part D: What I expected from my research Part E: Evaluating the effectiveness of my research Part F: Discussion of how the research will affect business decisions about marketing Part G: What impact will this have on my business? TASK SIX Part A: Competition in my area Part B: Main Competition Part C: Factors that influence my competition Part D: Factors that influence my business Part E: How my competitor will influence my business TASK SEVEN Part A: Types of Promotion and Advertising Part B: Costs of Advertising Part C: Advertising my Business Part D: Laws that affect my business Part E: How advertising will affect the success of my business TASK EIGHT Part A: Conclusions:
Elite Chocolate
BY: ALI ZAHEER BUSINESS STUDIES COURSEWORK CONTENTS PAGE TASK 1 4 INTRODUCTION 4 TASK 2 5 MARKETING RESEARCH 5 Market Research: 5 Desk Research: 5 Field Research: 5 Primary Research 6 Sampling: 6 Observation: 6 Primary Data: 6 Secondary Data: 6 TASK 3 7 LAUNCH OF A NEW PRODUCT 7 TASK 4 10 MARKET SEGMENT 10 ? Age 10 ? Gender 10 ? Socio - economic Grouping 10 ? Geography 10 TASK 5 11 LOW FAT PRODUCTS ON THE MARKET 11 TASK 6 12 IDENTIFYING THE TARGET MARKET 12 AGE: 12 GENDER: 12 LOCATION: 12 SOCIO-ECONOMIC GROUPING: 12 TASK 7 13 NEEDS TO BE CONSIDERED WHEN WRITING A QUESTIONNAIRE 13 TASK 8 14 QUESTIONNAIRE 14 TASK 9 17 ANALYSING OF QUESTIONNAIRE 17 TASK 10 28 DIFFERENT TYPES OF RETAIL OUTLETS 28 TASK 11 30 MARKETING MIX 30 PRODUCT 30 PRICE 30 PLACE 30 PROMOTION 31 TASK 12 32 ANALYSIS OF EXISTING PRODUCT 32 Taste 32 Texture 32 Flavour 33 Packaging 33 Overall 33 Will You Buy? 33 TASK 13 35 STRENGTHS AND WEAKNESS OF MY RESEARCH 35 Research into existing products on the Market 35 Research into three supermarkets and the low fat products they sell 35 Questionnaire 35 Tasting Survey 36 Research into the launch of a new product 36 TASK 14 37 PRODUCT LIFE CYCLE 37 TASK 15 40 CONCLUSIONS ON MY PRODUCT, PRICE, PROMOTION AND PLACE 40 Product 40 Price 40 Promotion 41 Place 42 TASK 16 43 WHAT TO DO IF THE PRODUCT IS
loisirs
loisirs
Telemarketing Project
Telemarketing By Bryan Chong Abstract To face drastically competitive marketing, business firms seek the marketing method of low-cost and high-effectiveness in order to get ahead in the difficult marketing environment. Marketing is not like what it used to be. This exciting, somewhat uncomfortable face has come home to stay for most marketing professionals. Change in markets, technology, distribution and communication have worked like earthquakes to fold and shift hallowed assumptions( burying some, elevating others, and exposing entirely new approaches. Telemarketing has experienced all of these changes. Old approaches are no longer acceptable, tested and proven wisdoms have become even more important, and new demands have forced the evolution of unprecedented new capabilities and powers. Clearly, the time has come to survey and chart this new Telemarketing landscape. Because telephones are very popular, the cost of salespeople selling is growing, and the using of 800 numbers is much more common today. These factors result in the rapidly growing Telemarketing. Today, the Telemarketing has become the most important marketing method in the U.S. Therefore, this research is meant to explore and better understand this kind of marketing. In addition, it is also to research and analyze the responses, opinions, and acceptance conditions of common residents on Telemarketing.
