Functions of business.
Advertising The advertising area of Mc Donald's is the biggest in the fast food industry spending more than all the other main competitors put together I think this is the key to there success because the advertising is one of the main points in a business because they have to let people know about there product and when people are hungry or thirsty they recall the advert and want it. The advertising industry is also very important because you can get something there head without them knowing like with a catchy song or a funny joke that they can remember and they think about it then they think about what it was advertising and realize that they are thirsty. Sales department The sales department of Mc Donald's is very quick and convenient but he only problem with it as I said earlier is the matter about the staff some of them are very nice polite and serves with a smile but you get some who are just rude and couldn't care less about you and that is not the attitude you want if you want to attract business, so they are not doing there Mc Donald's any favors. If the company wanted to be even more success than they are they could have there staff serve with a smile every time Stock and kitchen The kitchen and the stock need each other to run at there full potential because if the kitchen wasn't there the stocks would get full and the food would go to waste and if the were
An analysis of the McDonalds McChoice menu advert which was screened between six o’clock and ten o’clock in the evening on the 6th September 2002
Media Coursework - McDonalds Advert 'An analysis of the McDonalds McChoice menu advert which was screened between six o'clock and ten o'clock in the evening on the 6th September 2002.' Advertising is used to promote a product by convincing the public to part with their money using many different types of techniques. Adverts are also used to promote a service to the public. Adverts may be emotive (e.g. NSPCC adverts), making you feel sorry for people or animals, persuading you to sponsor the company. Adverts are used to promote many things, e.g. Cars, food, clothes, services, toys, computers, furniture etc. Certain adverts are shown at particular times (e.g. Toy adverts are shown in the morning, as children will be watching). Adverts are up to date with new items, and promote them to introduce them to the world. The McDonalds advert is a fast food advert that is targeted at people aged four and upward. The lifestyle that it is targeted at is unhealthy, as it is a fast food advert. It is targeted at both sexes and is middleclass because it is neither advertising really high-class meals, nor advertising for lower-class people. It is middleclass as it is for everyday, average people. It shows a middleclass family setting, and also appeals to the working class as it is priced at 99p. The advert shows through this that the working class, or even an everyday family can go to
Advertisement discussion on Torque Direct.
Advertisement coursework Allan Rimmer The white man in the photo is probably in his mid 20s to early 30s. He is the only live person shown in the photograph, but the prop is an inflatable doll. The man is probably working class from the clothes he is wearing and his haircut. He is wearing a red long sleeved t-shirt, grey sports trousers and trainers. His back is to the reader and is pointing at some trees further into the picture that he seems to be walking towards. His arm is round the back of the doll and 'her' hand is on his backside. The reader is meant to assume they are boyfriend and 'girlfriend' from this. The advert is set along a seldom-used country road with grass and trees either side of it, there is also a bridge towards the top of the page in the distance that is visible. The road is gravel paved and leads off into the distance. The product being sold is car insurance that is not directly featured in the advert. The name of the company is at the top of the page whilst the slogan and number are at the bottom. The reader is supposed to assume the insurance is cheap because man has 'got a new girlfriend' because the insurance is so cheap. The brand name is 'Torque Direct'. It is at the top of the advert and layered above the rest of the image. It suggests power in 'torque' as well as speed in 'Direct'. It also suggests power to you fast. The company slogan is
How do the makers of Shrek subvert the usual conventions of a fairytale using presentational devices?
How do the makers of Shrek subvert the usual conventions of a fairytale using presentational devices? In this essay I am going to discuss how the makers of Shrek overturned the expected characteristics of a fairytale. They do this by using presentational devices such as lighting, music, camera angles and visual effect. In my opinion if the film did not use these presentational devices the way they did, it would not be as successful and people would see it in a totally different way. The producers of Shrek took conventional well-known fairytale characters and changed them to make them humorous, for example the three little pigs were given stereotypical homosexual voices. Other characters in the film were Tinkerbell, Little Red Riding Hood, The Three Bears and many more. They also added and changed well known phrases from fairytale films. For example the Three Little Pigs don't say, " He huffed and he puffed and blew the house down" they say, "He huffed and he puffed and signed the eviction notice" When they do this I think it adds a lot of humour to the film. With the phrases they don't change they put them into a different context. For example when Donkey is trying to get out of trouble he says "oh! What big eyes you have" and so on, which is from Little Red Riding Hood. When Donkey is complementing Dragon she starts to fall for his charm, and their relationship
Production of my own advert
Diesel jeans - supporting account I have created a still media text, which advertises diesel jeans. The purpose of my advert is to inform my target audience of the product that I am promoting, which in this case is 'Diesel jeans'. Once my advert is complete, it will hopefully reassure and remind the target audience of the benefits of buying 'Diesel jeans'. In order for people to take an interest in the jeans, I will make sure that the advert is different and unique when compared with other adverts of similar products. In order to create my advert I had to make plans, when doing this I sketched out what I wanted my advert to look like. Whilst in the planning process I took into account that my advert should reflect and relate to my target customers, in order to be effective. I hope that my advert will be appearing on billboards in large cities and in magazines. However the advert will only be appearing in magazines that the specific target audience are likely to read for example Marie Claire and Elle. My advert may be used on the side of tube stations; the advert may also be accessed on the Internet. The target audience of the product, which I am advertising, are of both sexes but mainly women, aged from their early twenties to middle thirties. They are not likely to have children and probably have middle management jobs and above. They are also likely to have a high
Analysis of Television Adverts.
Analysis of Television Adverts INTRODUCTION Television adverts are one of the most often used types of Advertisement. Television adverts can last up to a minute, they can tell stories, give facts, promote companies, they can almost sell, tell or promote anything to reason. This is done by using visual, sound or special effects, by using these they are creating a mood or atmosphere. Say if a television advert was trying to promote a funeral agency, the atmosphere would slow and dark. To create this they would possibly use a black and white image and use slow music to create the right mood. What I am intending to do is to pick two adverts. To observe and analyse. And give my own evaluation. BRIEF DESCRIPTION Travel Care: - This advert is about a travel agent. The purpose of the advert is to promote a holiday service. The target audience is adults who have the money to go on holiday. The style of the advert has a lot of humour. There is a very soft and relaxing piece of music in the background. There is a very strong and firm male voiceover telling you about the agency. It is set in a tropical island. There are two women sunbathing and relaxing in a swimming pool. It has a slight sex appeal. Then the swimming pool starts to move and disappears under the floor. Then Thunderbird 1 comes out of where the swimming pool was. The women are then running away
The two advertisements I have decided to compare are of two vacuum products.
Media Coursework The two advertisements I have decided to compare are of two vacuum products. I have decided to choose two of the same products because I can give an opinion of what is advertised better to an audience. My first advertisement is of a vacuum from 'Miele' with plenty of description of the product around the page and my second advertisement is a 'Dyson' vacuum. Using both advertisements I will compare the writing, graphical images, language used, etc. I will then come to a final conclusion of both advertisements. By reading the description on the 'Miele' vacuum advertisement, you can see that it uses informative language, which provides the targeted audience with information regarding the product. In my opinion the advertisement should use persuasive language because the 'Dyson' vacuum is already a successful product and as they are competing against this product they should drag the audience in. The text uses simple vocabulary, so it may be aimed at a younger audience. Overall, the text is very informative as it gives all information of the product. The keywords that are most effective are words like 'power' that illustrates the power of the product; another keyword would be 'Suction' because all people want the stronger suctioned vacuums. In the 'Dyson' advertisement there is no paragraphed text such as in the 'Miele' advertisement. This advertisement uses
Examine the advert 'Miracle' and analyse the techniques and ideas used to sell this product!
Examine the advert 'Miracle' and analyse the techniques and ideas used to sell this product! In this essay I will.... > Examine the 'Miracle advert > Examine techniques and ideology - how they are used to sell > How image and text are used to enhance the use of stereotype > And the response to the advert The images I see are, the product (Miracle Bottle), and a woman (Uma Thurman). In the background of all this, there is a black mountain at the bottom on one half of the page with a pink background and the woman on the other. There is also text in the advert; miracle is written on the bottle and also on the woman. Lancôme Paris is the company that makes this product. It is also advertised as a web site address, where you can enter and find more about this product. The key images in this advert are the woman and a bottle of Miracle, both on different sides of the page. The bottle is there to tell the audience what the advert is promoting; also what they are buying (the product). Its purpose is to encourage a person to buy it, that's why it is being advertised on an advert, so they know it is available in stores. The woman is a famous model/actress named Uma Thurman. She is a beautiful, wealthy person for the audience to look at and is an idol to all ages and sex. When men look at this advert and the women, they think to themselves that they would like their partners to
Media Coursework: Advertising
Media Coursework: Advertising Advertising is a way of telling the public people that a new product is out. It tells the audience the name of the product, and how it is useful to the customer. Advertising has been around for many years. The first ever T.V advert was broadcast in 1st July 1941. So it has been around for over 60 years. Back then, the advertising guy only paid $4 (roughly £2) for 10 second to advertise. Now days advertising is about $3 million, for just 30 seconds. That's £1.5 million for 30 seconds. The name of my after shave bottle is called Revolver. I chose this name because it was the first thing that came into my mind. It is not an original name, because now days people don't usually use revolvers, they use hand guns and pistols. My aftershave bottle name does not have positive connotations as it is the name if a gun. The points that turned up in the answers to my questionnaire were that most people would spend about £10-£20 on their aftershave/perfume bottle. The name that Revolver made people think is gun, excitement and strong. This is exactly what I wanted the audience to think. Most people buy their aftershave/perfume from Duty Free shops at the airports. The number of aftershave/perfume bottles that most people buy every four months is around three to four. There were many favourite aftershave/perfumes bottle, including CK, Hugo Boss and Fantasy
Produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose.
Sales promotion unit 15 For this coursework, I will produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose. The proposal will include * Background to the product and market situation as well as an explanation of the sales promotion strategy that I will decide that is most appropriate to promote my product. * Objectives for the promotion. * An explanation of the type pf promotion that I will choose for the product. * An explanation of other types of promotion that I could use. * Finally, examples of different communication materials that you could use to publicise and explain the sales promotion effectively. Background By using different types of sales promotions and communicating methods, I feel that this product would be appropriate to carry out my sales promotion case study on because it is an existing product which is doing really well within the market and I believe it has the potential to do even better in the existing market. Product life cycle This is an important concept for the marketing of a product or service in any company. It is part of the strategic planning process for the product or service that is being offered. In this case, using a food item, the lifecycle will tend to be longer than for a new technological item. Like any product in the market or anything in the world, 'Nothing lasts
