GLOBAL STEEL INDUSTRY DEVELOPMENT
A PROJECT REPORT ON RESEARCH METHODOLOGY ON GLOBAL STEEL INDUSTRY DEVELOPMENT SUBMITTED BY: SAGAR REDKER MMS-I ROLL NO: 44 SMT.K.G.MITTAL INSTITUTE OF MANAGEMENT I.T & RESEARCH MUMBAI UNIVERSITY 2008-2010 Acknowledgement To make all task of great worth require contribution from many people and this project is also not exception to that. I am thankful to Dr.C.V.Joshi, Director of Smt.K.G.Mittal Institute Of management, I.T & Research, Mumbai for allowing me permission to perform this project. The last but not the least, I would like to pay my thanks to my parents without who's support and inspiration it was really hard task for me. I wish to express my gratitude to those who may have contributed to this work, even though anonymously. I am thankful to all those whose name are mentioned above and even to those whose names need not be mentioned. GLOBAL STEEL INDUSTRY DEVELOPMENT & GOVERNMENT SUPPORT FOR THE CHINESE AND INDIAN (STEEL INDUSTRIES: THE PERILS OF OVEREXPANSION) OVERVIEW OF IRON AND STEEL INDUSTRY Introduction Steel is crucial to the development of any modern economy and is considered to be the backbone of human civilisation. The level of per capita consumption of steel is treated as an important index of the level of socioeconomic development and living standards of the people in any country. It is a product of a large and technologically complex
csr report
CORPORATE SOCIAL RESPONSIBILITY "Social responsibility of a business is to increase its profits." - Milton Friedman.1 According to Michael.E.Porter, the corporations are going for 'strategic philanthropy' due to the ever increasing pressure from investors for short term profits. But, what the companies believe is strategic is never truly strategic. Increasingly philanthropy is about giving the poor loose change and is a form of advertisement or public relation stunt. So, should companies engage in philanthropy at all? 2 3R. M. Kanter says that a new paradigm for innovation is emerging: a partnership between private enterprise and public interest that produces profitable and sustainable change for both sides. Today, the author says, many leading companies are seeing the social sector as an opportunity. The author feels some companies are moving from CSR to corporate social innovation. Traditionally, companies viewed the social sector as a dumping ground for their spare cash, obsolete equipment and tired executives which created any lasting changes. But things are changing; companies are viewing community needs as opportunities to develop and demonstrate business technologies, find and serve new markets and solve long standing business problems. They focus on inventing sophisticated solutions through a hands-on approach. This is not charity, it's R&D as a strategic business
Heinz Marketing. Swot, Pest And Five Forces Analysis.
Heinz Marketing Swot Pest And Five Forces SWOT Analysis What is it? You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment. Why use it? To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. Strength Brand Name; Heinz has a really good reputation for being a quality food, and has done since it was established in 1869, the founder Henry J Heinz set out to bring quality and consistency to the consumers homes and the brand has carried this quality on through the years. Market Leaders; Today Heinz is one of the world's major global companies operating in some 200 countries, offering more than 5,700 products varieties, with No1 and No2 branded business in more than 50 world-wide markets. Slogans & Advertising; Heinz has always been famous for it advertising and always on the forefront of new and exciting advertising and promotions Heinz used different ways of adding fun and interest. The Beanz Meanz Heinz advertising slogan is one of the most successful of all time it appeared for 22 years. Weaknesses Mature Products: Many of Heinz products have been
SunCity - developing marketing strategy for problem
Sun City-Introduction Introduction In 2005 Sun City was primarily a tanning salon; it offered stand up and lie-down sunbeds. It opened its one and only shop in Kettering town centre in Northamptonshire and it was small and unknown in the town as it is not a franchise and has no other shops. Now, in 2007 things have changed, the company has grown and is now a well known tanning salon including features such as a nail bar, and hairdressers. The store is based in the town centre just off the high street; this aids in attracting a lot of customers. Especially as they offer walk in appointments, no need to book. The back of the store is also facing into the town centre's main car park, which they have used to their advantage by displaying billboards and advertisements. Recently Sun City has expanded and although still primarily a tanning salon, now offers nail therapy, hairdressing, and spray tanning. Because now they offer more of a variety of services they are able to sell more upmarket well known brands of products e.g., tigi hair products and californiation spray tanning. Sun City has also recently refurbished their salon to make way for their hairdressing and nail therapy. The salon looks very professional and clean and modern, as shown above. With their vast range of products on show this allows for more purchases to be made. When Sun City first opened 2 years ago, it
Ansoff and Boston Matrix
Ansoff matrix: New product development is an option in the Ansoff's product-market growth matrix, a instrument used by business to identify numerous options a business could adopt to increase its sales. Depending on the aims and objectives of the business, and strategy it wants to adopt, the Ansoff matrix will suggest one of four options which are shown below in a table I found on the search engine 'Google'. Market penetration - the safest option, based on selling more to existing customers. Market development - seeking new channels of distribution or selling in different geographical areas. Product development - selling new products into the existing market, with all the risks associated with a new product. Diversification - the area of highest risk, based on developing new products for new markets. Market penetration is one of the four growth strategies as defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers. Other ways include attracting non-users of your product or convincing current clients to use more of your product/service. Product development: A firm with a market for its current products might embark on a strategy of developing other products catering to the same market. For example, McDonalds is always within the fast-food industry, but
Applied Business Unit 2 Coursework
Job analysis I have decided that the job role that I will be interviewing candidates for will be a job working as a shop assistant in the students shop selling food. This job role is a customer service operative role and as such, the candidate will be coming into contact regularly with customers. The role will be paid £5.75/hour. The general tasks that the candidate would be expected to take part in include: * General assistance to management * Carry out tasks set by management. * Stacking shelves with products * Working on the tills * Heavy lifting of products when they are delivered. * Collecting deliveries * Price labeling * Checking the sell by dates of the food * Stock control These are all of the tasks that the candidate would do if chosen to do the job role. However, in order for the candidate to take part in these activities effectively, the candidate must have a number of skills, personal qualities and also qualifications to take part in the job: * Have at least 7 GCSE's including one in math's and English or equivalent * Friendly and approachable. * Must be able to follow instructions * Must be able to work in a team * Must be willing to go on training courses * Have a good knowledge of customer service * Have basic mathematical skills * Have basic literature skills * Previous experience in similar work. I have decided on these
Internal Assessment In Economics - Article Commentary on " Green Curbs Hit Platinum Supply".
Edgars Tarkanijs Internal Assessment In Economics Article Commentary No. 1 (16.11.2002.) Article" Green Curbs Hit Platinum Supply" Source- "http://news.bbc.co.uk/2/hi/business/1998102.stm" Text Commentary About Section "Supply and Demand" Monday, 20 May, 2002, 11:08 GMT 12:08 UK Green Curbs Hit Platinum Supply Carmakers use platinum to curb pollution Growing international pressure for more environmentally friendly cars is threatening to exacerbate a shortage of the precious metal platinum. Soaring demand from the car industry, which uses platinum in catalytic converters to reduce engine emissions, has outstripped supply of the precious metal. Platinum demand has risen in line with the tightening of green legislation both in the United States and in the European Union. A global shortage is likely to remain for quite a while despite a recent sharp rise in output from platinum producers, a leading industry official has warned. Firm prices Platinum is also used for jewelry and in the production of computer memory disks. Global platinum prices have climbed sharply from a low of $406 (£278m) an ounce last October - when confidence in the world economy had been hit by terror attacks in the US. On 20 May, the metal was trading at about $540 an ounce. "We would expect prices to remain reasonably firm", said Barry Davison, executive chairman of the world's
The Woes of Extended Warranties.
The Woes of Extended Warranties Tieying Chen Costa Constantis Pargat Khaira Omer Sheikh Sushil Shingari Dr. Dickinson November 26th, 2002 Introduction An extended warranty may be purchased at the time you buy your electronic device or appliance; it may also be possible to purchase one much further along in your ownership experience. If you're the type who likes to be prepared for all eventualities, an extended warranty may be just what you're looking for. Bearing in mind the ever-increasing cost of electronics repairs, these contracts can make a lot of sense. The purpose of this paper is to delve into consumers' viewpoints on extended warranties. The topic will be further analyzed by studying the extended warranties offered by Future Shop and RadioShack. Then, a few consumer interviews will be presented detailing their previous experiences with extended warranties from the two stores. Lastly, the paper will conclude with a brief discussion on the validity of extended warranties. Definition of an Extended Warranty An extended warranty is a contract purchased to protect the consumer goods against the unexpected costs of breakdown, for a specific period of time. The time can range from period of 2 to 4 years. This normally begins after manufacturers guarantee. These are usually bought directly from the retailer and sometime offer coverage for theft and accidental
Marketing Communication-Lindt
Table of content . Introduction...........................................................................1 .1 Background of Heineken.........................................................1 .1.1 Heineken brief........................................................................1 .1.2 Heineken in Taiwan market........................................................2 .1.3 Heineken's marketing strategy....................................................2 2. Heineken's marketing campaign- Walk in Fridge.............3 3. Attitude form and change....................................................4 3.1 Integrate marketing campaign.................................................4 3.2 The humorous appeal in Heineken's advertisements.................4 3.3 Attitude form and change........................................................5 3.4 Elaboration likelihood model (ELM) of persuasion...................5 4. Reference groups..................................................................7 4.1 Integrate marketing campaign.................................................7 4.1.1 The goal of this web activity........................................................8 4.2 Reference groups...........................................................................................8 4.2.1 Virtual
M1: analyse the ways in which relationship marketing activities can be used to support the achievement of strategic aims and objectives of a given organisation
M1: analyse the ways in which relationship marketing activities can be used to support the achievement of strategic aims and objectives of a given organisation In this assignment, I will be analysing how relationship marketing can support the aims and objectives of an organisation of my choice. The organisation I have chosen for this particular assignment is McDonalds. McDonald's is a multi-national organisation that a spread across every country in the world. There are nearly 25,000 restaurants worldwide and nearly 600 in the UK alone. As McDonalds are a very large organisation that is very reputable across the world, their aims and objectives have to be regularly considered in order for them to achieve dominant success over their competitors. They can only do this by ensuring that customers are loyal to them and that they attract as many customers to their organisation and purchase their products. This is done through relation marketing. Aim 1: 'McDonald's aims for 100% sustainable packaging by 2010' McDonalds have suggested this aim according to their beliefs that their product packaging can be 100% sustainable by 2010. This is the main outcome in which McDonalds are aiming towards in order to achieve the goals they have set. However, they believe they are going to achieve this aim by setting 4 objectives. They are as stated: Objectives > To recycle all their
