I feel that Microsoft is taking a slightly different approach to Playstation, Nintendo and the old Xbox where the adverts are much more youth orientate; they are now trying to appeal for a wider audience
Coursework Header Sheet 10703-12 Course MARK1040: Process Centred Management Course School/Level BU/UG Coursework Promotion Portfolio Assessment Weight 40.00% Tutor Y Xie Submission Deadline 06/02/2006 Describe the practical application of the interaction and integration of marketing and operations activities stemming from a current real-life promotion chosen by the student, including the undertaking of market research of real customers. Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000295730 Tsung-Han Chou Tutor's comments Grade Awarded___________ Late Submission penalty______ Final Grade_________ Moderation required: yes/no Tutor______________________ Date _______________ Pro-forma A Purpose of Promotional Activity Name of Company Microsoft Name/ description of promoted Product/ Service XBOX 360 - it is a new entertainment system with features such as video gaming, wireless controller and DVD movie play back, digital music, photo etc. Is this a new or existing product/ service? This is a newest version of old XBOX and there are many other similar products within
Camel; The Turkish Jade.
Camel; The Turkish Jade. Escape into another realm, to foreign place of freedom and relaxation. Feel the freshness of air and be awoken by a gentle kiss of a mistress. Surely everyone of us want to experience this kind of illusion, however advertisements put forth by advertisers fill our heads with these images to make us want these products which in fact satisfy our needs and desires. Jack Solomon in Masters of Desire: The culture of American Advertising, said that "American's consumer runs of desire, constant desire for social success and rewards, so in fact companies manufacture status symbols because American consumers want them," (Solomon). Camel Corporation is trying to do just that, by increasing its sales and brand loyalty by targeting young male generations and introducing the idea cool with their newest menthol flavor cigarette. When someone refers to Camel cigarettes first thing that comes to mind is its consistent logo "the Camel." Camel logos are simply symbols that represent the product, and symbol of American culture. Symbols as Solomon says "are signs that identify their possessors place in a social hierarchy, markets of rant and prestige," (Solomon pg-33). I clearly agree with Solomon, I think that ads of symbolic nature like Camel (Camel) associate between the product and what it brings to the consumer that it's addressing. As consumers, we
Media Coursework, Advertisements
English Media Coursework Look at the advertisement for three national charities and comment on how each advertisement persuades people to support them. . Wildlife Millennium Covenant 2. Christian Aid 3. Help the Aged Three advertisements: Wildlife Millennium Covenant; Christian Aid and Help the Aged all persuade the audience to support them. By using many techniques they engage the readers' attention, getting them to sympathise with their cause, and in some cases give the reader a chance to get involved. The first advertisement- Wildlife Millennium Covenant- has a clear main purpose: to make the audience empathise with the animals in danger therefore getting money from them to help the animals. The advert is also written to inform the reader and to raise awareness of their cause. It is aimed at adults as there is a lot of text and the purpose is to collect money. Also it aimed at animal lovers- they will feel the most emotion for the animals. The advertisement stands out to catch the readers' eyes. An emotional appeal is written on the front with a large quotation title taking up half the page, pulling the reader in. Pictures and quotes from both a male and a female who have donated money are also shown. This interests both the male and female audience because it proves that anyone can donate to the charity. The use of colour in the photographs also attracts the
I have to design a stencil, which will be given away as a free gift. The stencil has to be 250mm * 160mm n size. It must also contain at least 2 different cut out images in the stencil. Both of these stencils must be suitable for a child's nursery room.
Problem which needs to be solved I have to design a stencil, which will be given away as a free gift. The stencil has to be 250mm * 160mm n size. It must also contain at least 2 different cut out images in the stencil. Both of these stencils must be suitable for a child's nursery room. The magazines name, "Splash-it-on" must also appear on the stencil. Software which will be used In order to complete this task of making a stencil I will use a program called "2D Design". This program generally allows 2d images to be created, also different feature can be used some of which allow different types of shapes to be inserted onto the stencil. Different types of lines can also be used, some which are curves, straight lines, and thick lines. Circular arcs can also be drawn most of these features appear on the tool bare of the program. Techniques/Hardware/Software which I will use Hardware Software Techniques Mouse 2D Design The mouse will be used for various different things. Firstly the mouse will need to be used in order to move objects and text around to their correct positions. A mouse will also be needed to guide the cursor around on the screen. This will also be needed in order to change the colour of certain shape lines and in order to fill them in with colour. Rotation and resizing of certain objects (shapes and text) are also to be done with a mouse. Keyboard
Market Audit for Camel Cigarettes/RJ Reynolds
Running Header: MARKETING AUDIT Marketing Audit for Camel Cigarettes/RJ Reynolds University of Phoenix MKT551:MACC0494 James Jensen January 15, 2007 Table of Contents Executive Summary.................................................................4 Environmental Factors Customers....................................................................7 Competition..................................................................9 Politics.......................................................................11 Marketing Marketing Objectives....................................................13 Marketing Strategies......................................................13 Marketing Tactics........................................................14 The four Ps Product.....................................................................15 Pricing......................................................................17 Placing......................................................................18 Promotion..................................................................19 Marketing Information Systems......................................21 References.................................................................23 Market Audit for Camel Cigarettes/RJ Reynolds Executive summary Camel cigarettes have been around since 1913 and have been one of the most
How Media Texts Persuade Us.
Media Coursework - How Media Texts Persuade Us Everyday we encounter media texts. Many of these have a set audience and purpose. They influence our views on issues and use several techniques to convey a message. Many deliberately set out to persuade or influence our opinions. Throughout this assignment I will look at three different media texts: Daily Mirror (You Silly Spanker), Magazine Advert - Barnado's Baby, and a moving image entitled, "Search for the hero inside yourself." In each of these cases I will analyse the audience at which it is aimed, the purpose, presentation (format), fact and opinion and other techniques found which also persuade us. The newspaper article entitled "You Silly Spanker" was published in the Daily Mirror, on Wednesday 30 October 1996. It entails he Education Secretary Gillian Shephard and leader of the Tories and Prime Minister at the time, John Major. Mrs. Shephard at 8:10 am suggested on a radio programme that corporal punishment should return. Deeply concerned about the outcome this comment, Major gave Gillian the "political thrashing of her life". The Daily Mirror is traditionally a Labour Party supporting paper and the article was naturally aimed at Labour supporters. It could appeal to various age ranges. This is due the use of the language, which is more colloquial. Perhaps it would be more appealing for the over eighteens who are
Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women
Creative Brief Life-steps - The healthy life is the better life . Background Fitness first are opening a new branch in the Woolwich area, they want to attract a large number of the new members who are prepared to sign a one-year contract. The club is aiming to have similar numbers of men and women. The available budget is £20, 000 for a two-month pre-launch promotion. 2. Advertising Objectives and Target Markets > To get a large number of the market to join up as members by offering them memberships at low prices and special offers. > To create awareness of the new fitness club in order to have a good start. The main customers for the new fitness first branch will be those who are obese, people who are healthily obsessed, body builders, teenage children, those with a self-conscious lifestyle whether its male or female etc. however other target markets will be welcome to attend. 3. Advertising Proposition or Brand Promise We offer the easiest ways to look good which means you get better results for your money and for any new member we offer you and a friend a free 1-day pass worth up to £40. 4. Brand Promise Support Fitness First is the largest health club operator in the UK and Europe, with almost 400 clubs and over 1 million members worldwide. We offer everyone the opportunity to improve their health, fitness and have fun at the same time. Fitness First is
Essay on sexual stereotyping in two advertisements
Sexual Stereotyping in Advertisement. I will be looking at sexual stereotyping in two advertisements, which have a young male advertising Star Wars products and a girl advertising a play kitchen. I will look at the differences between the advertisements with the girl and the boy. The advertisements, which I will be studying, are good examples of stereotyping. Stereotyping is when you have a simplistic image of a category of a person, organization, or culture. The idea of a stereotype is generally negative. Stereotypes also broaden to ideas of a person's class, sexuality, occupation, finance, gender and many other discriminating factors. For example, a person says that all lawyers are obnoxious, cold-hearted and stubborn. This is a good example of a stereotype, which relates to the occupation of the person. It is a negative stereotype, which brands all lawyers as being emotionless and cold, which is not completely true. The mass media also use stereotyping especially in some advertisements in order to sell products and influence some stereotyping. Sexual stereotyping often causes prejudice between sexes. For example, a man says that all blond girls are bimbos who are thick. This is a good example of sexual stereotyping. It is naming all girls with blond hair as being
Internet Advertising.
INTERNET ADVERTISING Abstract Online advertising is publicizing a product or service electronically using the internet. It is a non personal communication of information, usually persuasive in nature about products (goods and services) and ideas. Online advertising is in some ways different from traditional methods as it uses a new kind of technology, the internet, something that never exist before. Traditional advertising uses old methods such as publishing in newspaper and magazines, whereas e-advertising uses the internet which is a very interactive medium for communicating. There are many forms of advertising on the web, and the most noticeable are banners ads and buttons. E-advertising is very beneficial because it is very cost efficient and is easily accessible to thousands of people throughout the world. Business can be more efficient by using the internet to promote their products as it offers more number of advantages over the traditional media such as brochures, magazines and newspapers. Online advertising plays a major role in effecting the economy of a country, as it is needed to create a demand in the market. Without advertising, people are not aware of the goods available and if there is no demand, people do not buy the goods, which is a direct effect to the economy of the country. Introduction The electronic age faced by this generation has caused a
Compare and contrast the two advertisements, Trade Warehouse and Network Three.
Compare and contrast the two advertisements, Trade Warehouse and Network Three Trade Warehouse and Network Three aim to entice their viewers to purchase their merchandise. The purpose of the Trade Warehouse advertisement is to encourage people to but their product. It is also inviting people to come to the warehouse for the reason that the advertisement provides directions to the location of the warehouse, where as the Network Three advertisement requests its audience to buy the phone. The purpose of the Network Three advertisement is to manipulate your response to a positive one to make you buy the phone: "They said it wouldn't catch on." This makes you want to change your response to one that will be, 'I think it will last, so I will buy the phone'. Both these advertisements are similar in their purpose as they both try to encourage their audiences to purchase their products. The two-advertisement aim at two types of audiences. The Trade Warehouse advertisement targeted audience is local people living in the area; this is because it gives directions to its one location. The advertisement is aimed at an unsophisticated audience who have a limited expenditure budget this is because the advertisement gave the impression that it was a powerpoint presentation running, however the Network Three advertisement is aimed at a wider audience, a worldwide, universal audience. This
