Defining and Analyzing Mixed Method Johnson and Christensen (2007) describe mixed research as the third and newest research methodology paradigm.

Defining and Analyzing Mixed Method Johnson and Christensen (2007) describe mixed research as the third and newest research methodology paradigm. Philosophically, mixed research takes an eclectic, pragmatic, and commonsense approach, suggesting that the researcher mix quantitative and qualitative in a way that works best for the given research question that is studied in a particular context. Mixed research uses both deductive and inductive methods, obtains both quantitative and qualitative data, attempts to corroborate and complement findings and takes a balanced approach to research. Researchers used the term mixed method to refer to all procedures collecting and analyzing both quantitative and qualitative data in the context of a single study. According to Johnson and Onwuegbuzie (2004), some researchers have taken issue with the term mixed methods to describe research designs that consciously blend both approaches within or across the stages of the research process. Researchers seeking associations between primarily quantitative biophysical and primarily qualitative socio cultural data, including environmental and natural resource anthropologists can look to mixed method research designs for structured and tested integrative processes. Such designs have been used to augment traditional methods for assessing and monitoring the impacts of recreation and tourism on the

  • Word count: 2276
  • Level: International Baccalaureate
  • Subject: Theory of Knowledge
Access this essay

Research Methods

Table of contents Title: 2 Introduction/Background: 2 Aims: 2 The basic aim of my research is; 2 Objectives: 2 Literature review: 3 Deductive approach: 3 Inductive approach: 3 Review purposes: 3 Literature sources available: 4 Evaluating the literature: 5 Research Design and Methodology: 5 The research philosophy: 5 Qualitative Approach: 6 Face to Face Interview with the UK textile importers: 7 Time Scale: 9 References: 10 Title: "Export of Pakistan Textiles from buyers' and sellers' Perspective between Pakistan and Britain." Introduction/Background: Textile industry has been the bulwark of Pakistan's economy. It contributes more than 60% to the total export earnings of the country, accounts for 46% of the total manufacturing and provides employment to 38% of the manufacturing labor force. The availability of basic raw material for textile industry, cotton, has played a principal role in the growth of the industry. Although the growth in the textile sector has been impressive during the four decades after independence (but imbalanced in favor of narrow base of low value added products), stagnation has set in due to certain changes in the global and the domestic factors. With the movement of textile production from developed countries towards less developed countries, Pakistani producers are losing their competitive advantage. Pakistan Textile

  • Word count: 2437
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Research Methods.

Introduction There are basically two main research methodologies available to tourism researchers, which include: Qualitative Research and Quantitative Research. Firstly, definitions of these methods will be presented. Then, similarities and differences of the qualitative and quantitative research will be identified. Next, their usual distinctions will be discussed in different perspectives, which will be summed up by the implications of the two major researches and conclusion. Part 1: Definition of the Research Methods To begin with, let us define what is qualitative and quantitative research as to ease the understanding of the forthcoming discussions. Although there are dissimilar definitions by different writers, I have summarized the main points as the followings: Qualitative Research is commonly not concerned with numbers and entails gathering a great deal of information about a small number of people. The information collected is normally not presentable in numerical form and it is used to understand human's behaviour and situation(Veal,1997). Besides, it generally avoid the workings of objective, scientific research(Cunningham,1999). In addition, it tends to be naturally explanatory, directional and is designed to bring out issues

  • Word count: 2502
  • Level: University Degree
  • Subject: Mathematical and Computer Sciences
Access this essay

Research Methods.

Research Methods Primary Research Methods: Primary research is used when existing secondary sources of information have been tapped. To obtain additional market knowledge, organisations make fresh enquiries through forms of field research that yield primary data. This enables organisations to make direct contact with potential or actual customers. Surveys can be based on questionnaires that are conducted as part of an interview, through a discussion group, by post or telephone. This can be time consuming and expensive so only samples of customers who have been very carefully selected are included in the survey. The reliability of data depends on the size of the sample group-is it big enough to draw valid conclusions from which the wider population is accountable for. To ensure that a sample survey is representative, researchers try to get a sample of all relevant characteristics. However these results are not always accurate as people unintentionally distort their answers in response to feeling embarrassed or uncomfortable about releasing certain information. This research method is perfect for obtaining lists of the population (names and addresses) from sources such as trade and telephone directories, the electoral register, memberships lists of professionals and subscription lists. This type of sample research involves random selection, where surveys can be carried

  • Word count: 621
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Research Methods

Research Methods In this section I will be talking about the different data collection methods there are in health and social care settings. I will then talk about how I will be using and carrying out these methods Data collection methods There are two types of way to collect data, one is primary and one is secondary. Primary data- This is technique is used by an individual or a group of people who try to find out information on a specific issue relating to their study. This is a technique that an individual has to do themselves. They do this by carrying out research methods such as questionnaire, observations, interviews and case study. This allows them to find out information from the public which relates to their course. Secondary data- This technique is information which you have not produced yourself. It is used to find out information on a variety of different issues. This is information that anyone can access whereas primary research you have to create yourself and carry out yourself. This data is often found through technology such as internet and news but can also be found in the library and books. Data collection that I will use My research will involve both primary and secondary data collections methods, below I will explain how I will use these research methods in my assignment. Secondary data collection method I have already collected my secondary data

  • Word count: 1729
  • Level: AS and A Level
  • Subject: Healthcare
Access this essay

research methods

Introduction The research is about the working style of the UK's direct selling approach and its effects to the operatives, which in this case is the sellers. The research focuses mainly sellers views and sometimes how they feel, touching on the subject of the 'low road' flexibility within a specific area of the UK. The out come of the low road model led to a low level of employee control, the employees worry about working hours, the unpredictability of pay and continued employment. The nature of the job involves 'one off' sales of high valued products, whereby the sellers (operatives) have to employ various strategies of proactive persuasion in order to generate and secure businesses for the Value Direct Selling Organisations (VDSOs). VDSOs sells different products which ranges from financial products to electrical goods and also property and home improvements. The study also explains that although no degree in study is needed to become an operative, a great deal of confidence in oneself is what is needed to close a deal in an occupational setting where deregulated work has been the long term norm. Research methods employed An ethnographic study was carried out within the home improvement sector of the direct selling industry and the research was carried out over a period of three years. Participant observation method was used to produce an extended ethnographic

  • Word count: 879
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Research Methods

There are four major classifications of research designs. These include Observational research, Surveys, Experimentation and Case Studies. Each of these will be discussed further below. Observational research involves directly observing subjects' reactions, either in a laboratory or in a natural setting (called naturalistic observation). Observational research reduces the possibility that subjects will not give totally honest accounts of the experiences, not take the study seriously, fail to remember, or feel embarrassed. Observational research was made use of by Jean Piaget, school of cognitive development, when coming to his theories of child development. He identified, by observing his three children - the four developmental stages and the processes that children progress through. The four stages are: . Sensorimotor stage Preoperational stage Concrete operations Formal operations The advantages are that it enables you to get an in-depth study, it enables understanding of person or persons behaviour and you are able to see, hear and be involved Although observational research does also have limitations. Subject bias is common, because volunteer subjects may not be representative of the general public. Individuals who agree to observation and monitoring may function differently than those who do not. They may also function differently in a laboratory setting

  • Word count: 1310
  • Level: AS and A Level
  • Subject: Psychology
Access this essay

Research methods

Research Methods Semester Two PART A: ) The data collected in this survey is a quantitative piece of data. It is quantifiable, which means that the measurements can easily be translated into descriptive statistics, such as bar charts and means, and can be analysed using statistical techniques to produced neat conclusions. The data is high in reliability as the questions are standardised, which means that each respondent gets asked the same question, in the same order via the same method. Due to this it is possible to directly compare measures taken on different people or groups. It is also possible to see that the measure used does not vary wildly depending on different perceptions, but connects to a common 'reality'. Therefore it can be replicated again if needs be to produce the same set of results. The data collected is also from a representative sample, as it has been completed by 247 students, which is a large amount of the target population. However as it has only been carried out by research methods students from Sheffield Hallam University, so is only representative of them. This means the quality of the data is poor and can't be generalised to the larger population. To improve the representativeness in future years, they should carry out the survey on students from other subjects and universities in order to gain a more representative sample. The validity of

  • Word count: 3042
  • Level: University Degree
  • Subject: Social studies
Access this essay

Methods of Business Research

Methods of Business Research Importance of Business Research Date of Submission: 18-02-2005 Submitted to: Sir Hafiz Mushtaq Submitted by: Sarah Nasir 02ba18 BBA-VI According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Marketing research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research you must gather facts and opinions in an orderly, objective way to find out what people want to buy, not just what you want to sell them. It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively, drives the need for marketing research. Small business has an edge over larger concerns in this regard. Large businesses must hire experts to study the mass market, while small-scale entrepreneurs are close to their customers and can learn much more quickly about their buying habits. Small business owners have a sense their customers' needs from years of experience, but this informal information may not be timely or relevant to the current market. Marketing research focuses and organizes marketing information. It ensures that such information

  • Word count: 1044
  • Level: AS and A Level
  • Subject: Business Studies
Access this essay

Unobtrusive Marketing Research Methods.

Unobtrusive Marketing Research Methods: ) Made up policy brochure The paper discusses the pros and con of the survey approach. It is hypothesized that observational methods often constitute reasonable substitutes to traditional survey methods. Depending on the environment of the phenomena under study, unobtrusive approaches may even outperform survey methods. The empirical study investigates whether it is possible to estimate readership of ads - flyers/circulars - by identifying fingerprints on the pages of a sample of issues. We conclude that it is possible to measure readership by analyzing fingerprints. However, an estimate thus generated so far can only serve as a conservative prognosis with regard to the true but unknown popularity of a flyer. Finally, cross-cultural implications are addressed. Introduction: Pros and Cons of Obtrusive Methods Historically, the survey approach has been the prevailing technique for gathering marketing research information, while observational methods have been applied far less frequent. Due to several reasons both the academic community and the commercial industry seem to prefer the questionnaire to observational investigation. Why is this so? First, when using a survey the researcher has full control of the experimental design. Second, the questionnaire can be structured appropriately. Third, the method is well-established. Fourth,

  • Word count: 2810
  • Level: AS and A Level
  • Subject: Media Studies
Access this essay