English for business
English for Economic Sciences Adriana Vintean Communication is essential to life and imperative if business is to prosper and survive in a competitive environment. It can be: Verbal - the written word Oral - the spoken word Visual - the illustration Numerical - the written and interpreted number Electronic - using a computer Communication should be received and understood so we must ask ourselves not what we want but what the audience wants. The term communication skills covers a number of defferent areas, including: -speaking clearly, fluently, convincigly. -understanding and responding to non verbal communication(body language). -Producing effective written communications, including briefs and presentations. In business life it' s important not only to be efficient and do your job but also to look and sound friendly, confident, sincere and helpful. Poor communication is the cause of all breakdowns in business relationships. When they try to communicate people go through different stages and the lack of care at any of them lead to confusion and wasted time and energy. 1.The need or desire to communicate with someone else- aiming. 2.The translation of internal thoughts and feelings into an external means of transmitting them as a coherent message- encoding. 3.The transmission of the message(spoken, pictorial, written, body language, tone of voice,
nike
INTRODUCTION BACKGROUND OF THE PROBLEM Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson's words, "The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed." That's because "customer preferences are often ill-defined and susceptible to various influences, and in many cases, customers have poor insight into their preferences." In one of his recent papers, Simonson tackles the issue of one-to-one marketing and mass customization. Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruise's character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans, the
Bismillahi Ar-Rahman - The first edition of the book "The Ruling System"
Bismillahi Ar-Rahman Ar-Raheem The first edition of the book "The Ruling System" was written in the early 50's of this century. Western culture had a great effect on the minds of the educated sons of the Muslims. One of its effects which dominated their thinking was that Islam is a spiritual religion that does not have a system suitable to solve the problems of life in this age and that there was no ruling system for the state beside that, the State that Islam had was religious and spiritual. Those undertaking the work for Islam used to call for it with general thoughts which were not crystallised. They lacked the clarity to show Islam as a complete system for life, state and society. They used to call for a return to Islam in an open and general manner without them having a clear vision in their minds as to what the systems of Islam were or the manner in which they were going to restore the ruling by Islam. The fact that ruling by what Allah (SWT) has revealed could not be restored without the Khilafah was absent from their Da'wah. That is why establishing the Khilafah and reinstating the ruling by what Allah (SWT) has revealed did not find a place in their program of work. At such a time a structure undertook the study of the situation of the Ummah at her present time and the condition she had reached. And it studied her history and the power and authority she had in the
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Chapter Notes on Marketing Management by Philip Kotler 10th Edition
MARKETING MANAGEMENT Chapter 1 Marketing in the 21st century Chapter 2 Building Customer Satisfaction Value and Retention Chapter 3 Winning Markets: Market Oriented Strategic Planning Chapter 4 Gathering Information and measuring market demand Chapter 5 Scanning the Marketing Environment Chapter 6 Analyzing Consumer markets & Buying Behavior Chapter 7 Analyzing Business markets and Business Buying Behavior Chapter 8 Dealing with the Competition Chapter 9 Identifying Market Segments and Selecting Target Markets Chapter 10 Positioning the Market Offering Through the Product Life Cycle Courtesy: Marketing Management by Philip Kotler 10th Edition Chapter 1 Marketing in the 21st century Scope of Marketing Marketing people are involved in 10 types of entities: * Goods like eggs, steel, cars (Maruti!!!! Wow) * Services like airlines, hotels, barbers * Experiences like Walt Disney world's magic kingdom, at planet Hollywood * Events like Olympics, trade shows, sports events * Persons like celebrity marketing by making major film star as brand ambassador etc. * Places like cities, states, nations to attract tourists, factories, company headquarters, and new residents, like we use TAJ or say Nainital * Properties like real state owners market properties or agent markets securities * Organizations thru' Corporate identity ads like by using tag line 'Lets make
General Management - organisation, leadership and theories.
Guga Lucian GENERAL MANAGEMENT 2007 Edituversitatii Transilvania din Brasov ISBN (10) 973-635-852-6; ISBN(13) 978-973-635-852-4 CONTENTS 1. Introduction to management 3 1.1. The definition of management. 3 1.1.1. The four management functions 4 1.1.2. Management types 11 1.1.3. Management skills 14 1.2. Scientific management 22 1.3. The organizational environment 37 1.3.1. The international environment 37 1.3.2. The external environment 39 1.3.3. Internal environment 40 1.4. Managerial ethics 45 1.4.1. Managerial culture influence 45 1.4.2. Ethic codes 46 1.4.3. Managerial responsibility 47 1.4.4. Rules of managerial ethics 50 1.4.5. Types of companies according to managerial ethics 51 2. Managerial goals setting and planning 53 2.1. Overview of goals and plans 53 2.2. Goal characteristics 58 2.3. Develop a career plan 64 2.4. Managerial decision making 67 2.4.1. Management problem 67 2.4.2. Types of decisions and problems 69 2.4.3. Decisions making models 73 3. Organizing 85 3.1. Fundamentals of organizing 85 3.2. Achive strategic objectives 90 3.3. Departmentalization 98 3.4. Innovation and change 108 3.5. The management of investments 120 4. Leadership in organizations 134 4.1. Leading 134 4.1.1. The nature of leadership 134 4.1.2. Concepts of leadership 136 4.1.3. Principles of leadership 137 4.2. How to create leaders 159
The English Patient
INSTITUTO SUPERIOR DE PROFESORADO Nº 4 "ÁNGEL CÁRCANO" ENGLISH LITERATURE II THE ENGLISH PATIENT MICHAEL ONDAATJE "NATIONALITY AND IDENTITY" DEADLINE: 24/08/08 TEACHER: RAQUEL VARELA STUDENT: PAOLA MAREGA Nationhood - a constraint on people's identity and relationships The English Patient, written by Michael Ondaatje in 1992, is a historical-fiction novel, defined also as historiographic metafiction1. Its tone is "reflective and poetic" (Schonmuller, B., 2008:13) and one of its major themes is nationality and identity. The narrative is an account of the gradually revealed histories of four people living in an Italian villa at the end of World War II. The characters are the mysterious and critically burned English patient of the title, a Canadian army nurse called Hana, David Caravaggio, an Italian thief, and an Indian sapper, nicknamed Kip, belonging to the British Army. Each of them is far away from home, displaced by the war, and though they come from different and conflicting countries, they are able to live together in the villa and get on well in spite of their national and cultural differences. The English Patient focuses on the personal experiences of war of the four main characters, who have been deeply wounded by a conflict based on national divisions (Woodcock, J., 2006: 51). It also explores the effort of the characters, particularly that of the patient
Adventure begins here.
CONTENTS Chapter 1 REPITION 2 Chapter 2 BILLY BLACK 12 Chapter 3 AIRBOURNE 22 Chapter 4 NEW SKIES 31 Chapter 5 HOURS OF DARKNESS 37 Chapter 6 FAMILY HISTORY 42 Chapter 7 APPARITIONS 50 Chapter 8 TARGET 54 Chapter 9 CITY LIGHTS 60 Chapter 10 BLOOD DRINKER 68 Chapter 11 TRUTH 73 Chapter 12 ILLUSIONAL 78 Chapter 13 MEET THE FAMILY 85 PREFACE SMOKE BELLOWED FROM MY UNEVEN FLOORBOARDS, FLAMES LICKED around my bedroom walls. The smoke made screaming harder so I closed my eyes and rolled up into a ball on the floor, my arms wrapped tightly around my legs. Just as I had reached unconsciousness I felt my body being picked up. My rescuers arms were stone cold and sent a sharp pain pulsating through my arm. My eyelids felt as heavy as lead as I fought for a glimpse of my rescuer. The first thing I noticed about him was his livid eyes - a liquid topaz colour that sparkled in the firelight. His dark tousled moonlight shaded hair glinted in the limited light of the flames. His face was set like stone into a scowl, anger filled in his beautiful eyes. He was wearing dark jeans and a black t-shirt. It was as if he were an ice sculpture, carved by the gods. I reached out to touch the back of his hand but resisted; he looked down at me with intelligent eyes. He looked at me for a second studying my face, my eyes, my hair but then his head quickly snapped back as his eyes locked
Manipulating the Personal Journeys of Identity: Westernization and the Ottoman and Republican understandings of gender in Turkey.
MANIPULATING THE PERSONAL JOURNEYS OF IDENTITY: WESTERNIZATION AND THE OTTOMAN AND REPUBLICAN UNDERSTANDINGS OF GENDER IN TURKEY A Thesis submitted to the Faculty of the Graduate School of Arts and Sciences of Georgetown University in partial fulfillment of the requirements for the degree of Master of Arts in Communication, Culture, and Technology By Deniz Oktem, B.A. Washington, DC April 19, 2002 iii TABLE OF CONTENTS Introduction.........................................................................1 Chapter I...........................................................................18 Chapter II..........................................................................27 Chapter III.........................................................................46 Chapter IV.........................................................................83 Chapter V........................................................................110 Conclusion.......................................................................132 Works Cited.....................................................................148 Introduction Western-oriented modernism has greatly affected the formation of individual identities and gender relations around the world. This paper will focus on the construction of identity, gender and gender relations within the discourse of Westernization
DROIT DES MDIAS ET DE L'INFORMATION
DROIT DES MÉDIAS ET DE L'INFORMATION Année académique 2004-2005 Avertissements liminaires: Depuis l'année 2003-2004, le cours de droit des médias et de l'information est donné en alternance avec un cours de droit des technologies de l'information. Si le cours de droit des technologies de l'information se préoccupe des contenants, le cours de droit des médias et de l'information s'intéressera, lui, aux contenus. Le plan du présent syllabus correspond à celui de l'enseignement dispensé au cours. Toutefois, il est rappelé aux étudiants que c'est l'enseignement qui reste déterminant pour juger l'importance respective des différents sujets abordés, et non la quantité de lignes, paragraphes ou pages se trouvant dans le présent syllabus. Certains passages du présent syllabus sont empruntés, moyennant remaniements, à certains articles ou ouvrages que j'ai publiés précédemment. Si la plupart des textes législatifs antérieurs au 1er octobre 1996 se trouvent dans le recueil "Medialex", édité avec Simon-Pierre De Coster (Kluwer, 1997), ceux publiés à partir de juin 1997 peuvent être consultés sur le site web du Moniteur (www.moniteur.be) ou sur le site du Conseil supérieur de l'audiovisuel (www.csa.cfwb.be). Parmi les monographies les plus récemment publiées, on peut citer en Belgique le " Droit de la presse " de Hoebeke et Mouffe (Academia,
