Business studies work
GCSE business studies coursework Introduction My aim is to produce a business report for Tiger River Bengal. I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway. I have chosen to use Tiger River Bengal in my coursework as I know the product well. I am going to use the internet to collect data such as how the product is marketed. I will also be distributing questionnaires to people via the company Hotspring spas ltd, as they distribute the product. I am going to do this so I can find out their opinion of the product and how it is advertised. I will be writing to Hotspring spas to ask them for information about the 4p's of the product. I will present the data from the questionnaires in various graphs and charts as it will be easy to intemperate to see and understand. Tiger river Bengal questionnaire I am doing this questionnaire about Tiger River Bengal for my business studies coursework. I would appreciate it if you could take a few minutes to answer the questions. Thank you for your time. Please tick the appropriate box. . What gender are you? Male [ ] female [ ] 2. Which age group do you fit into? 0 - 15 [ ] 6 - 20 [ ] 21 - 25 [ ] 26 - 30 [ ] 31 - 35 [ ] 36 - 40 [ ] 40+ [ ] 3. Have you ever heard of Tiger River Bengal? Yes [ ] No [ ] Don't know [ ]
Marketing Mix.
Marketing Mix The most important thing about marketing is to identify what the consumers' needs are, and then try to meet them. This is called consumer-orientation. To find out what these needs are, a firm's marketing department or a specialist research organisation carry out extensive market research. The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: . Product 2. Price 3. Promotion 4. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it to their chosen market, in the right place. Product A product can be either goods or a service that is sold either to a commercial customer or an end consumer. A customer buys a product, and a consumer uses it. Sometimes these are one and the same, as an industrial firm can also be a customer and a consumer. For example, British Airways might buy aeroplanes from British Aerospace, so it is a customer. It won't sell on the planes to another buyer, as BA needs the planes to provide its service, so it is also a consumer. Sometimes a wide product range covers both (Mercedes produce lorries for haulage companies, and cars for domestic use). More commonly, there will be a
Prices Snacks plc has been established as a company for a long time therefore they have a great knowledge and understanding of the competitive market. They make a range of confectionery items such as chocolates, chocolate boxes and chocolate eggs.
Introduction Prices Snacks plc has been established as a company for a long time therefore they have a great knowledge and understanding of the competitive market. They make a range of confectionery items such as chocolates, chocolate boxes and chocolate eggs. The company started making milk chocolate bars and over the years their products have developed and increased to meet customer demands and to compete with rivals. The current products have been in the market for twelve months and the sales are steady. Therefore as marketing director I feel it time to start to develop a new product. As marketing director of Prices snacks Ltd it is my job to identify anticipate and satisfy customer's requirements with the new product and the profit for the company. The marketing department at Prices Snacks Marketing is about creating customers. The manager's look at things through the customer's perspective, so giving the customers what they want at a profit is a high priority. The activities that are included in the market section are: > Market research to find out customer's needs. Also to find out from questionnaires whether people like crisps, chocolate, sweets etc. Also to find out the right type of chocolate that Prices Snacks customers want. > Producing a product that meets customers needs and wants, Prices Snacks must have a product that customers want and are prepared
A COMPARISON OF MARKETING STRATEGY (FORD MOTOR COMPANY/ROVER GROUP)
MODULE: PRINCIPLES OF MARKETING A COMPARISON OF MARKETING STRATEGY (FORD MOTOR COMPANY/ROVER GROUP) Rover Background The Rover Group Ltd is the UK's largest motor vehicles manufacturing company. In 1994 British ownership was transferred to BMW who purchased the company from British Aerospace for 800 million pounds. This strategy enabled BMW to enter the small car market and diversify without adversely affecting its reputation within the luxury car market. Rover's production cost would be reduced as a result of the take over improving its competitiveness. The entry of efficient Japanese and European firms to the car market has resulted in over capacity benefiting customers who seek value for money as car manufactures compete for sales. The take-over of Rover by BMW is relevant to the topic of this essay because of its contribution to Rover's marketing efforts. For example savings made by integrating services would help enable Rover to price its products more competitively. Market Rover's market is made up of segments consisting of people who have similar purchasing habits and characteristics and products are designed to appeal to a specific segment. Marketing tactics (eg advertising, promotions, etc) are designed to support Rover in targeting its products to appeal to specific groups of customers. The company's manufacturing capacity is small compared with other
Business Studies Coursework
Name - Stellson Pedro Candidate # - 6781 Edexcel Marketing Assignment 4 . Introduction My name is Stellson Pedro, I am in year 10, I'm 15 years old and I go to barking abbey school. This assignment is about marketing, how businesses go about, what they offer to the customers/consumers, and in addition, how they use marketing strategies to get the better of over businesses that are in competition with each other. Marketing is finding out what customers want, providing it and making sure that the public is aware of it and where they can buy it. The FOUR P's * Product - it is important that a firm finds out what customers need and want through the market research, and produces products and services to match. * Price - this is based on how much customers are prepared to pay, how much the product or services cost to produce, how much competitors are charging and how much profit the company wishes to make. * Promotion - this compares the methods used to bring a product to the attention of the customers and sell it to them. This means advertising and promoting the product. * Place - this involves making sure that the product is in the right place at the right time, so that potential customers can buy it. Marketing is important to a business such as customer relationships as well as creating product awareness. Without an effective marketing strategy you stand to not gain
Introduction to setting up a business
Introduction For my coursework I have decided to do a study on opening and running a snooker centre in the area of Gantshill Ilford. I have decided to do this as I have recognised a niche in the market for a snooker/pool centre with additional services in Gantshill. Currently there is a billiards club, which is in a very secluded location and only allows members to enter the premises. I aim to open up a centre were anyone can come for a relaxing game of pool or snooker with friends plus they will also have the extra services of food and drink. Before I do anything I will need to identify some aims or objectives which I will need to work towards to help me gain the best results possible. These objectives include the things for which my company will need to be successful and survive in the very competitive and difficult market. Objectives: Primary-: * To open up a snooker/pool centre in gantshill Ilford and assess the points against and for me doing this. Secondary objectives-: * Customers- my target market and the necessity of the service. I will need to do a reasonable amount of research to help me sustain a good view on the population I will need to target to gain a decent market for my service. I also need to be sure that the local people will accept the service as if it doesn't be accepted I may have a big problem on my hands. I will also need to consider
The Marketing Concept.
Task 1 The Marketing Concept 'To achieve success companies must go further than mere customer satisfaction, they must do it better than competition.' A quote from Jobber in 1995 was: - 'The achievement of corporate goals through meeting and exceeding customer needs better than the competition.' Basically I think that these quotes mean that to gain a customer you must work to please everyone's needs and wants before thinking about profit. If a company has no customers then it can't make profit which means there is no reason for its existence. Marketing is more about the customers not the company, so this why all the marketing in a business should be spot on. Product research, the location of a store (if applicable), etc. I chose to look at the McDonalds marketing concept and found this example of model marketing concept and thought how McDonalds would use these guidelines to meet customer wants and needs. Marketing concept It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept. The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses do not undertake marketing activities alone. They face threats from
4 P's of bajaj Pulsar
MARKETING MANAGEMENT BAJAJ PULSAR 4 P's By Aditya Sawant Danish Raj Manuja Imdad Ullah Noopur Gupta Tarun Khare Umang Seth Vasundhara Tyagi Group 8 Section I IILM Gurgaon PGP 10-12 4P's Of MARKETING: PRODUCT NAME: BAJAJ PULSAR .PRODUCT: PULSAR DTSi Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80-125 cc class). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001. To capitalize on the growing market of performance and high end bikes Bajaj launched a series of models under the Brand name of Pulsar since its inception in 2001. 1.PRODUCT * Brand Name : Bajaj Pulsar DTS-SI Specification * All black engine * Aerodynamics Flaps * aggressive mask fairing with wolf eyed headlamp. * Black lit LCD digital speedometer. * Twin slashed LED tail lamp. Safety Features: * New radical clear lens headlamp with opto-prism multireflectors and halogen bulbs not only add-on in style but also illuminates the road brighter. * The multi reflector tail lamp along with rear number plate illuminator enables visibility from distance to others on the road that ensures safer night driving. * Brighter and wider front fork with
E-Commerce Entities
E-Commerce Entities Existing Retailers: Existing Retailers are businesses that exist on the high street and have expanded their business onto the internet, so that they can increase the amount of customers and profits that they already have. Tesco is a very common example of an existing retailer, as they made their brand name powerful and popular on the high street, and from there they expanded to the internet. Tesco's purpose as an existing retailer in the private sector is to expand their business and gain more customers, making them a much more profitable company. Tesco is able to do that due to its strengths, as they have a very popular and powerful name on the high street which offers customers high quality products and services at an affordable price. Another strength that helps Tesco become a profitable business is its ability to launch new products and services, e.g. Tesco's club card which attracts customers to shop in their stores more often. Tesco's web site is really simple and easy to navigate on, as all of its products and services are labelled and named separately from each other. However in my opinion, the web site could have some added sound to help people with any visual disabilities, so that when people roll their mouse on something the web site would tell them where they are. However they should make a button/space on the web site that should allow them
Analysing the marketing strategy used by Ikea to increase the demand for our products
Report to: The Heads f Departments Date: 21 January 2005 Prepared by: Edward (Marketing Executive) Report Title: Analysing the Marketing Strategy used by Ikea to Increase the Demand for our Products Most of our marketing strategies in Ikea is about planning. An aspect of this marketing planning is deciding which market segment we are targeting. An analyses of our marketing strategy would be helpful to see where we can make improvements on the methods that we use to increase the demand for our goods here in Ikea. The Marketing Strategy used by Ikea are as follows: Undifferentiated Marketing Strategy. This type of marketing, (also known as mass marketing) is used because our products are launched at all sectors . This strategy is expensive and wasteful, but it is successful for us because all the product suites all our markets segments. There are several ways of combining the analysis of product and market policies. Two of the best known are the Boston matrix and the Ansoff 's Growth Matrix. Boston matrix-shows our product/market share Products are positioned in diagrams according to each ones share of the relevant market. The market themselves are then analyzed for growth rates. . Rising stars 2. Question Marks 3. cash cows 4. dogs Question marks - are our slow growing products, with low growing shares in a growing market Rising Stars - these are often
