The background of the Kettering Park Hotel and Spa
The background of the Kettering Park Hotel and Spa The Kettering Park Hotel was opened in February 1993. When it was first opened, there were 90 bedrooms, 12 meeting rooms, and a leisure room. The hotel cost £12m to build as it has its own unique special design. The hotel was opened as the A14 was being built so shire hotels saw this as a good opportunity to open a hotel, which would be placed in the middle of England and near a busy motorway. A problem occurred when the building of the A14 was delayed, so this meant that the hotel didn't have as many customers as was thought they were going to have at first. Where the hotel is located there are a lot of means of transport to get to the hotel. There are 5 airports which are all within an hour and a halves drive from the hotel. These airports are Gatwick, East Midlands, Heathrow, Luton, and Birmingham. The hotel found it hard to get some customers in the first 18 months of the hotel being open as the A14 wasn't up and running. This affected their business and they were thinking it was a bad idea in building the hotel in Kettering. After the first 18 months the hotel started to pick up on customers as the A14 started to get used a lot. The A14 is now seen as one of the busiest trunk roads in the country now so this brings a lot of business to the hotel. The company that owns the Kettering Park hotel is Shire Hotels. They
Barclays - How an existing business runs from day to day.
Introduction I have been asked to produce a report and investigate how an existing business runs from day to day. This includes the organisations aims and how the culture and style of the business helps to achieve this through modern technology. I have chosen to use Barclays as my organisation as I am currently one of their customers and wish to study a well-developed and successful organisation. History I wanted to gain knowledge of how Barclays became about being the successful organisation it is today, so I researched into its history from over 300 years ago. John Freame and his partner Thomas Gould in Lombard Street, London in 1690, founded Barclays. The name Barclay became associated with the company in 1736, when James Barclay - who had married John Freames's daughter - became a partner. Private banking businesses were common in the 18th century and by 1890 there were some 100 private banks. In 1896, 20 of these banks merged to form a new join-stock bank. The leading partners of the new bank (which was named Barclay and Company) were already connected by a web of family, business and religious relationships. The company became known as the Quaker Bank, because this was the family tradition of the founding families. This new bank had 182 branches, mainly in the East and South East and deposits of £26 million, which was a substantial amount of money. It
Marks & Spencer
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing also involves analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether then it's for profit or not. To make my strategy successful for business it must: > Understand customer needs > Understand and keep ahead of competition > Communicate effectively with its customers to satisfy customer expectations. > Coordinate its functions to achieve
The Ohio Pilot Scholarship Program
Last Thursday, the Supreme Court favorably decided a case so fundamentally about freedom that its very adjudication was hard to believe. It involved an experimental Cleveland program offering low-income children scholarships to attend either public or private schools. Your education, your choice - what could be more straightforward? Yet it was not just opposed, but vehemently so, by the public education industry. This opposition raises two questions: Why is the public education industry so opposed to this particular experiment and why are they so generally liberal? The answer to both questions has more to do with economics than education. Begun in 1996 because of unrelenting mismanagement in Cleveland's public schools, the Ohio Pilot Scholarship Program offers low-income children up to $2,500 annually through eighth grade to pay either a private or on an out-of-district public school's tuition. No out-of-district public schools chose to participate, so in the 1999-2000 school year all 3,761 students participated attended private schools. Because 96 percent of program students chose to attend church-affiliated schools, it was hauled before the courts on the grounds of violating the Constitution's establishment of religion clause under the First Amendment. The federal government's unqualified extension of higher education assistance - regardless if a student attends a
This coursework entitled "Marketing" is about creating a marketing strategy for a new or existing product. The product I have chosen to do is the new Audi A6.
AVCE Business Studies Unit 3 - Marketing CONTENTS Contents 1 Introduction 2 Information gathering 4 Introduction to marketing 5 Market research 8 Analysis of current marketing strategies 14 External influences 16 Marketing planning and auditing 21 Developing a marketing strategy 25 Marketing mix 35 Summary of marketing strategy 48 Bibliography 50 INTRODUCTION This coursework entitled "Marketing" is about creating a marketing strategy for a new or existing product. The product I have chosen to do is the new Audi A6, the latest model of car to be made available for order in the UK in April 2004 for delivery on the 12th of June which is set to sell from £24,175 to £42,775 (including VAT). Audi history The Audi badge - the 'Four Rings' - is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. The Audi Company currently have a reputation for producing high quality, long lasting cars. Their slogan is "Vorsprung durch Technik" which means "Progress through technology". They made net profit of €816 million in 2003, €5.4 million more than in 2002.
Marketing a Pub Quiz Web Site
Marketing a Pub Quiz Web Site INTRODUCTION I have been asked to produce an analytical report on a marketing strategy for a new or existing product. This strategy will need to include evidence and information about: How the strategy is based on the principles of marketing, How I have used sources of primary and secondary marketing information How I have analysed the impact of the external environment on my marketing decisions. How I analysed the marketing context and decided on an appropriate strategy. How I developed a coherent mix of strategies to meet consumer needs An evaluation of the reliability of the different marketing models used. Within this project there will be explanations to what each aspect is then this will be applied to my venture and reported on. My Business Idea My business idea is an interactive pub quiz web site run nationally for big cash prizes. This work was initially produced in a group for a national young entrepreneur's competition. Just to tell you, we won. METHODOLOGY I propose to conduct my research by means of secondary information by using a variety of textbooks including the Heinemann AVCE Adv. Business, Osborne Adv. Business textbooks plus another few. These will be a means of looking up topics to primary ad to my report. I will gather secondary data by going on the Internet using web sites to find out other relevant data then
Responsible accounting is the ability to conduct business in a way that is not harmful and which positively benefits as many people as possible and themselves.
Responsible accounting By Robert Burton Responsible accounting is the ability to conduct business in a way that is not harmful and which positively benefits as many people as possible and themselves. Although this sounds simple, it is easier said than done! As there will always be a conflict of interest between various groups of people. Any decisions made by businesses need to be made with an informed awareness of the specific situation and then act according to some sort of accounting standard. If you adhere to those standards you will become an responsible account, but doing the right thing is not as straightforward as explained in many accounting books. Most accounting dilemmas in the workplace are not simply a matter of Should she steal from him? or Should he lie to his boss? Businesses cannot function without accounts being responsible. GAAP dictates a set of rules and conformities to allow all businesses strive after common goals it means that these goals can only be achieved on the basis of standards. Businesses in general are working on the basis of an ethics that settles different interests. The standards within companies can be characterized as mutual respect. In this respect it is in everyone's interest, and is considering people as an end in themselves, not as a means. This responsibility is passed down and filtered to a group of accounts who maintain the
Would the opening of a fast food restaurant on Riddy lane (Luton) represent a sound business proposition?
Would the opening of a fast food restaurant on Riddy lane (Luton) represent a sound business proposition? Contents- Terms for reference.........................................................................pg. -Introduction....................................................................................pg.3 -Aims and objectives........................................................................pg.3 Methodology.................................................................................pg.5 Market Research Methods..........................................................pg.5 Questionnaire Design...............................................................pg.5 Sampling...............................................................................pg.6 -Findings.............................................................................pg.7 Questionnaire..................................................................... pg.7 . Competition......................................................................pg.14 2. Fast food Market................................................................pg.16 3. Location...........................................................................pg.18 4. Target Market....................................................................pg.20 5.
The human resource function
Introduction HUMAN RESOURCES INTRODUCTION The human resource function is one of the most important functions of a business, along with many others. The function has many different duties including: Manpower Planning - Having a clear understanding of the nature of the workforce. Recruitment and Selection - The recruitment process, where an interviewer will look at application forms and consider qualifications, skills and personality in choosing a person to fill a job. Training and Development - Looking at the available training systems including induction, coaching and apprenticeships. Performance management - A system used to make sure that workers are performing effectively and to the best of their ability. All these duties are important to a business as they insure that the Human Resources are being organised effectively. In a large organisation, there will be a specialist Human Resources department. In the medium sized businesses, they may only have one person to cover all these sections and for self employed workers, they will carryout many of these tasks themselves as-well-as managing their own business. I have been assigned to produce an analytical report on how a medium-sized business manages its Human Resources. To gather more information my fellow students and I travelled to Swansea to visit a city centre chemist (Boots PLC). We were lucky
Business- Open retail store
Marketing a new retail business Name: Jayna Kerai Candidate Number: 8709 School Name: Queens Park Community School Centre Number: 12304 Contents TASK ONE ACTION PLAN TASK TWO Part A: Introduction Part B: Business Objectives Part C: The Importance of Marketing Part D: Identifying the Target Market TASK THREE Market Research Questionnaire TASK FOUR Part A: Carrying out my Questionnaire Part B: Getting my questionnaires filled in Part C: Other ways of getting my questionnaire filled out Part D: Different types of Market Research TASK FIVE Part A: Analysing my research Part B : Creating my charts/graphs Part C: Analysing my graphs Part D: What I expected from my research Part E: Evaluating the effectiveness of my research Part F: Discussion of how the research will affect business decisions about marketing Part G: What impact will this have on my business? TASK SIX Part A: Competition in my area Part B: Main Competition Part C: Factors that influence my competition Part D: Factors that influence my business Part E: How my competitor will influence my business TASK SEVEN Part A: Types of Promotion and Advertising Part B: Costs of Advertising Part C: Advertising my Business Part D: Laws that affect my business Part E: How advertising will affect the success of my business TASK EIGHT Part A: Conclusions:
