Online Marketing
eBusiness / Kmart Analysis Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always "open". According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart's e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided
Describe major barriers to and the incentives for the development of ecommerce.
Describe major barriers to and the incentives for the development of ecommerce. The advantage that e-commerce will provide is speed. The Internet and the World Wide Web gives opportunities to exchange messages. Even with the slowest connections, doing business electronically is much faster than traditional modes. With the increased speeds of communication, the delivery time is minimized. Also any product can be found for sale on the Internet. Information appearing on the Internet can be changed rapidly. This gives company the ability to inform customers of any changes to the service that they are offering. This also allows for them to update marketing and promotional materials. Savings the second advantage of electronic commerce many company offer to save on costs. By using the Internet, marketing, phone, postage and printing costs, can be reduced. Disadvantages of E - Commerce Privacy and Security is a main source of trouble is customer concerns with privacy and security. Anything sent over the Internet is sent through several different computers before it reaches its destination. Hackers can steal credit card or checking account data as it is transferred into computers that hold the same information. Security on the Internet is much like security for a home. There is a point when the effort outweighs the advantages. As with a home the owner will usually stop adding
Digital Security Within the Workplace
Digital security within the workplace If you don't want anyone to hack into your computer you are better off being protected by adding a password to protect your files. Files can easily be accessed by anyone and this could lead to your files getting deleted, important files can get hacked into and may result in you not accessing them again. Security is really important this doesn't matter were it could be at home or work, your computer or laptop should always be protected. Data misuse and unauthorised transfer or copying Data misuse falls into the category of accessing someone else's computer System with intentions to commit an offence such as stealing data, without their permission. Unauthorized copying occurs when the exclusive right to reproduce protected work is violated, which is generally when a copy is made from a protected file of work without the copyright owner's permission. The computer Misuse Act doesn't allow somebody else to access a computer by using someone else's identification. Other things include changing, copying, deleting or moving a programme. You cannot also run a program or obtain any data even though it's not for personal gain. Hacking to someone else's account through their password is also listed in the Computer Misuse Act. To avoid such circumstances you can password protect your files and folders so the only person who has access to them
ICT and communication. We all use mobile phones for communication purposes. You can ring and text people
Communication The communication has improved greatly thanks to all the new technologies like mobile phones, internet and satellites. Mobile phones We all use mobile phones for communication purposes. You can ring and text people using pay as you go, or contract. Many people choose to go on pay as you go especially teenagers and children as it is the easiest way to control the amount of money is being spent on the calls and texts. The mobile phones are very easy to use and they make our life a lot easier. You get signal pretty much anywhere, therefore using your phone is always possible. Mobile phones are very useful, when for example your car breaks down and you need to call AA, or when you just need to order a taxi. Teenagers use mobiles for texting throughout most of the day. Many of them have unlimited text therefore they can keep in constant contact with their friends. This does however cause some problems, because when the teenagers are in school they get very easily distracted and instead of learning, they text instead. people use a mobile phone not only for communication purposes; they may use it as a watch, mp3 player, camera, internet browser. All these things are mainly used by the teenagers, as it is normal for them, whereas people from older generations find all of these things weird and they would much more prefer to wear a watch instead of looking at their
Future of E-commerce
Future of E-commerce E-commerce has seemed to be growing and improving steadily as proven by the recent past. E-commerce has proven itself as a major tool of sale and is predicted to continue on in the near future. At the same time, rivalry of e-commerce services will intensify their developments which will popularise future trends on e-commerce - growth of Internet sales and evolution. Number of e-commerce deals will rise extremely every passing year. Sales of online stores will be more than comparable with those traditional stores and this will go on as a lot of people are now really busy at work and household duties. Purchasing online will save them a lot of time and gives them the opportunity to choose goods at the best prices. Online sales in the present days become the foundation for a prosperous e-commerce future. Merchants will need to adapt to the fast changing conditions such as rivalries, and new technologies and techniques being used to improve sales if they want to stay in business. E-commerce merchants will not only have to increase their products and services but should also pay attention to simple details such as eye-catching layouts and user friendliness of their websites in able to attract more customers. They will also have to be updated about and make use of modern technologies for their businesses to still be involved in the future of e-commerce. An
AS A TEENAGER WHO USES THE INTERNET YOU HAVE BEEN INVITED TO CONTRIBUTE TO AN ARTICLE 'IS THE INTERNET GOOD OR BAD FOR KDS?' IN NEXT MONTH'S 'GOOD PARENTING MAGAZINE'
AS A TEENAGER WHO USES THE INTERNET YOU HAVE BEEN INVITED TO CONTRIBUTE TO AN ARTICLE 'IS THE INTERNET GOOD OR BAD FOR KDS?' IN NEXT MONTH'S 'GOOD PARENTING MAGAZINE' Are your children spending too much time online? Worried about what your children has access to on the internet? Read on to find out if it is suitable for them. I disagree with the point that the internet is bad for children as I am a user; however lets look at the 'dark' side of the internet which makes parents worried. Many parents are concerned about what their children go on, on the internet. For eg. pornography or other websites which are not suitable for children, as most of the content is for 18 years or older. One of the main and most occurring problems of the internet is that children go on pornography websites. As more young people go on pornography websites and other websites then they are more worried about their personal life with their girlfriend/boyfriend instead of schoolwork and homework. Another problem which parents are worried about is of kidnapping perverts who talk to our children on chat websites, eg. MSN etc. You never know who they are talking to a pervert and asking our children to meet them? They might be kidnapped or raped by the pervert. One of the key nuisance are viruses which come onto our computer by our children downloading illegal contents of music and videos from
If the IT industry is such a big business why do so many dot-coms fail?
Retesh Veja If the IT industry is such a big business why do so many dot-coms fail? You can do almost any thing on the Internet; shop, bank, search for information, chat to other people and more. So there is a big business out there to make big cash! Why do so many businesses try out on the web? Large number of internet users The number of people using the web is increasing each day because it's quicker and easier to do everyday tasks. So businesses think a lot more people are going to pass their sites on the web than there shop window. Cheaper It's cheaper to set a web page than a shop because of the rents, the electric and heating bills, furniture and you would need fewer employees. More efficient You could down load your orders on a database each day and send it off to a supplier and they can deliver direct this way you don't have to stock lots of products and there would be no wastage. 95 percent of dot-com businesses fail. So what is the cause of so many failures? These five factors cover the main reasons. . The Wrong Marketing Mindset Letting your customers know that you exist is very important because people don't walk in and out a web page like they do in a shop. You need a good name so everyone will remember it. Marketing an on line business is not as easy as putting signs in the local paper and the Yellow Pages or handing out flyers and waiting for
Internet banking security
Internet banking security Subject: Name: Form: Due date: Teacher: Online banking is used for making transactions & payments over the Internet through a bank or credit union. This allows customers to do their banking outside of bank hours and from anywhere in the world, as long as there is internet access. Most major banks provide an internet banking service and there are also some internet only banking companies who offer all their services online and do not have high street branches. In most cases a web browser is utilized and any normal internet connection is suitable. No special software or hardware is usually needed though many exist. With all the major developments in internet security such as the establishment of encryption, secure passwords and tokens, I firmly believe that it is wise to conduct business and personal banking activities though the internet, infact I would recommend it as you are more likely to be mugged in the street then to loose your money though internet hackers. Protection through single password, as is the case in most secure Internet shopping sites, including eBay, is not considered secure enough for online banking in some countries. Online banking sites are very secure which means that the traffic of all information, including the password, is encrypted, making it extremely hard for a person to get the information after it is sent.
Regulation of the Internet
Regulation of the Internet Child pornography, hackers reading how to hack into your web site or personal computer and children reading explicit details in the Starr Report; these are all examples of harmful information available on the Internet that should be regulated by the government. Government should regulate information on the Internet. Obscene and harmful material on the Internet, such as child pornography should be obliterated. Other questionable material, such as the Starr Report, should be published on the Internet, but not within the reach of children. Hacking is a very controversial subject. Most aspects of hacking correspond to doing harm upon other people's computers. There is material available on the Internet regarding the "how-to's" of hacking. These aspects of hacking should be extracted from the Internet. Now, we can easily say these things such as "child pornography, hacking, and objectionable material on the Internet are bad and should be taken off." This is the easy way out. We have to realize that the Internet is an extremely complicated network of computers worldwide and that we can't just look around and find these "bad things" and get rid of them. We also need to realize that the problem doesn't just exist inside the United States. Sure, we can bust all the host computers containing these things in the United States, but the Internet is a worldwide
In T-mobile they use ICT for a lot of things. A few are discussed below.
Long ago, before the time of broadband Internet access, there was a small company called One2One. It was making millions on it's mobile phones and business was booming. But then this large foreign company called T-Mobile came and bought them out. Since then they have developed into a world-class business with offices in Russia, America, Australia and many more. This T-Mobile is a world recognised organisation. The ways they use ICT are unveiled and exposed in this analysis. What is ICT used for? In T-mobile they use ICT for a lot of things. A few are displayed below: Finance: They use their computers to keep records of all their clients' and staff's payments and mobile phones. They use it to keep track of all clients that are using pay as you go and contract users. They also use this part of ict to keep an eye on they money they have to pay out on electricity, Internet and telephone bills. Customer profiles are extremely easy to bring up by the use of Microsoft Database. Customer Services: This is the part of T-Mobile that I have chosen to do an analysis on. The customer services department uses a peripheral called Softfone and a program called Xcalibur. The Customer Services department uses Xcalibur to create icons for different people. Customer profiles can be brought up in an instant. Communications: Communication is very important in a large company such as
