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GCSE: Marketing

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  • Marked by Teachers essays 4
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  1. Marked by a teacher

    Analysis of TV Advertisement - ‘The Lynx Effect’

    3 star(s)

    As the brand label and 'distinctive masculine fragrance' is a very fashionable thing at the moment and is thought to be very good for your s*x appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a s******y orientated advert rules out people with other s****l orientations. It is used to stop people smelling of bodily odors.

    • Word count: 654
  2. Analysis of Lacoste Touch of Pink magazine advert.

    On the bottom, right hand corner of the advert, the same colour scheme is shown on the bottle. It starts as dark pink at the bottom and gets lighter at the top just like the sky in the background. The models clothes seem fairly childish as they are simple and they have a feeling of the 60s style as well.

    • Word count: 522
  3. Analysis of Dior Midnight Poison magazine advert.

    The advert features a birds eye shot of a young female, with her eyes looking up directly at the camera, at the reader. Her eyes are the focal point of the picture, they are at the central point of the picture, this is to drawn you eyes to hers; they are inviting the reader into the frame, and are immediately drawn to this point first, then your eyes are directed down to the words, 'Midnight Poison' and then 'A new Cinderella is born'.

    • Word count: 497
  4. Magazine front cover analysis - the Official Playstation Magazines front cover has a relatively simple design theme

    The picture has a small caption at the bottom of the page which reads 'L.A NOIRE- PS3's crime classic uncovered', this means that inside the magazine, there is going to be an article about the game. Once the picture is explored in more detail, the reader discovers that there is a policeman (with old fashioned uniform on) and a vintage Mercedes in the background, this suggests that the game is set in the past. The picture will influence audiences who enjoy violent detective and mystery games.

    • Word count: 583
  5. Advertising essay - describing some famous TV ads.

    At the end of the advert the whole station is jam packed with people. The target audience is aimed at anyone who uses a mobile. The mobile slogan is Life's for sharing. An Old eighties advert appears on screen, whilst happy music plays and people drink Coca-Cola. Images of both sexes young and old dancing and sitting around drinking Coca-cola, although everyone is drinking Coca-cola everyone seems to be laughing and having a real good. This is in all of the situations of the advert: Cafes, stations, at work and even in the bathroom.

    • Word count: 544
  6. Free essay

    This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryls make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decid

    I decided to take a different route, and develop a product that women can use for the day and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends.

    • Word count: 804
  7. Advertisement Evaluation - Domino's Pizza leaflet. How would I design it?

    Gold could possibly be used to show their pizzas as luxurious. Inside the leaflet, the blue font is relatively larger than the others, making it stand out as a heading. Slightly smaller red font is used to inform customers of the pizzas/meals available. The smallest font is used to describe what exactly is in the food. Colours used Describe how different colours are used. Is there a primary colour palette? Are different colours used for highlight or emphasis? (secondary colour palette)

    • Word count: 642
  8. Analysis of the NSPCC poster campaign against child abuse.

    The Full Stop Campaign was successful due to the variety of posters put up in different places, to raise awareness of cruelty to children. One of the successful posters was a picture of a girl's mask hanged to a coat hanger. This portrays the face kids hide behind a facade due to being s******y abused. The poster has helped create an immense amount of awareness for children and adults; the things shown on the poster have a meaning behind them, as it isn't just a poster.

    • Word count: 543
  9. 1962 advert for Marlboro cigarettes. How does the advertisement use language and visual techniques to make it effective?

    A football player is used to make men see that smoking a filtered cigarette is not feminine at all. The first paragraph of the advertisement uses an opened question to make the reader think why does he not "...settle back an have a full-flavoured smoke?" This makes the reader want to buy a pack of cigarettes and enjoy them as Paul Hornung is doing so in the image below. Paul, the "...Player of the Year..."in the NFL is portrayed as a manly figure and makes readers certain that also men can smoke filtered cigarettes.

    • Word count: 989
  10. Lea Michele music video analysis - Total Eclipse of the Heart

    a chance to see her character looking more vulnerable than before, which would help them to be able to relate to her more. As her character can be quite annoying, audiences tend to be unsympathetic with her, but seeing her genuinely upset gives her a more human aspect. This also could be a ploy by the record label, Sony. If an audience dislikes a character, sometimes by association they dislike the actor that plays them too. Sony would want to steer away from that view and make Michele's character a more lovable, relatable character, so she would have more fans and therefore would make more money.

    • Word count: 786
  11. The Nissan Micra advert published in the Guardians Weekend on 31st May 2003 is an advert that has many features to make it appeal more to the audience.

    The key is designed to remove the need for physical handling of a key: It senses when you enter and leave the vehicle's vicinity. Penultimately, the image shows the woman walking nearer to her door, bag in hand. This might prompt people to think she is too busy to have a spare hand for her key. Finally, she puts her door key into the lock and enters the security of her home. In the featured image, the car is pictured, with the woman a bit further left.

    • Word count: 959
  12. The Effects of Advertising On the Consumer

    However, we might ignore an ad if it was not filled with flashy slogans and excitement. The way ads are composed promote the consumer to buy unnecessary goods. We often will run out to buy a new product because an ad tell us the product is better then the last edition or because a well know "role model" has or uses the product. For example, because Grant Hill drinks "Sprite" if we drink it to we will be able to be like him. However these are just ploys to get us to buy the product. Advertisers are going to all extremes to promote there products. The fight to produce the most effective ad is all around us.

    • Word count: 572
  13. This is the poster of the teen horror, THE RING, which clearly gives us some idea about the movie because of the 2 quotes which are being presented in the poster.

    The font gives us a scary and a confused on our faces as it is something very confusing as we don't have any idea about why is the girl screaming and scared. They have done this for people and to start bringing them in the horror from its first look. In the central image of the poster they have got a huge title which says THE RING and in that they have got

    • Word count: 465
  14. Example of a News Story for student magazine

    They are often open until the early hours of the morning. Sounds a lot like the forum don't it but perhaps with just a little bit of information missing "After the night has ended and the performances are done, you'll see a gang of students p****d out of their heads, man - handling themselves in order to win a silly fight!" The words of 18 year old Stephanie Awua. Not to long ago, Stephanie and a couple of friends had a night out to the forum in which a fight broke out, no one was badly injured but clothes were torn and scars were made.

    • Word count: 726
  15. Free essay

    Market Research for Toys R Us

    Representation: The icon of 'Toys R Us' in the centre of the scene strongly promotes instant recognition to the audience. This is emphasized further due to the icon appearing so soon in the advertisement. Through the colour code of yellow representing light in the dark background, it accents the characteristics of this company as a place of 'warmth and happiness'.

    • Word count: 462
  16. Compare the effectiveness of two adverts concerned with animal welfare in appealing to their target audience and achieving their purpose

    The advert would be placed in a fitness magazine to try and stop people eating meat when they can have veggie. The audience for the veggie advert are men and women over 17 years because they have started making their own decisions about what they eat and because they have that choice they don't know what to eat so they will eat anything that looks and tastes good. The advert is designed to inform young people of the veggie option when they are making their choice.

    • Word count: 954
  17. For my coursework I was asked to create an aftershave advert for men. So I started by planning a rough draft for the advert.

    So now in the modern world; the word used for someone who is full of themselves is narcissus. I used this name for my product to make my audience think that if they used the product they would like the way they look and felt more. So I wrote the name at the very top of the page in block letters.

    • Word count: 496
  18. Designing a poster advert for a new soap opera.

    I wrote the title on the top in cursive handwriting to make it standout. At the bottom of the title I wrote "Will their friendship survive?" I wrote this to make my audience get interested in the soap. At the top left hand corner of the page I drew the picture of a girl. Beside the picture I wrote "Excusive on itv1" so that my audience will know which channel to watch the soap. Below the picture wrote "You don't want to be left out." And then in big letters I wrote "WATCH IT" I did this so my audience will want to watch the soap.

    • Word count: 771
  19. Media Coursework: Advertising

    I chose this name because it was the first thing that came into my mind. It is not an original name, because now days people don't usually use revolvers, they use hand guns and pistols. My aftershave bottle name does not have positive connotations as it is the name if a gun. The points that turned up in the answers to my questionnaire were that most people would spend about �10-�20 on their aftershave/perfume bottle. The name that Revolver made people think is gun, excitement and strong. This is exactly what I wanted the audience to think.

    • Word count: 645
  20. Gladiator Poster. Examine the techniques used by the advertisers of the film Gladiator to attract their target audience, indicating whether the advertisers succeeded in their aim.

    In this poster there are many points hitting you in the face wanting to see this film. For instance, the use of colour in this picture suggests that half of the balance is light and the other half dark, perhaps showing that this warrior may not only be evil, but may be good. There is a fiery background at the top, looking like a rain of fire, like clouds or like a volcanic eruption. At the bottom there is a darker image, like a Coliseum with people sitting in it. The people are very small and they are all looking at this huge warrior.

    • Word count: 651
  21. I have done an analysis of two poster adverts from the company; Coca-cola. The first one is an older one from the 1940s when the war was on and the second one is quite recent as it is from 2004.

    Coca-cola is now the most readily available trade mark in the world. The word Coca-cola is even thought to be the second most widely understood word in the world after 'OK'. I have done an analysis of two poster adverts from the company; Coca-cola. The first one is an older one from the 1940s when the war was on and the second one is quite recent as it is from 2004. The first poster consists of; a picture of a lady sat in a chair wearing a white dress, in her hand she is holding a glass of Coca-cola.

    • Word count: 625
  22. On the front cover I have chosen to put a long shot image of my artist, this is because to show the audience that shes glamorous and in the centre of the stage posing so every one can look at her.

    The representation of the artist is that she's glamorous, wants to be the centre of attention and wants everybody to look at her. The props on the CD cover are the roses on the stage floor and the curtains; I have done this because to show the audience that everybody loves her that's why people have thrown roses at her. The reason that I have chosen the curtains is to suggest that she has performed in front of a crowd, this links with the album title lights camera action.

    • Word count: 461
  23. Criticism of the BBC

    In the article Terrence continues to outline the bad form of the business towards their employees as any employee who complains can be easily replaced. "They know where they can go. There are plenty to others to their place". The journalist also points out according to the report, the worrying part is where the wage rules change, at the very top level of the BBC. Normal wages for employees are publicly known however the wages of top celebrities of the BBC are kept secret despite the BBC being a publicly funded company.

    • Word count: 682

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?

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