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GCSE: Marketing
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- Marked by Teachers essays 4
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4 star(s)
You can tell that it is aimed at women with a high income as in the picture it shows the car placed in an elegant street with a sophisticated woman approaching her door. Only a woman with a high income could afford to live in such a street. Also, the woman is wearing work clothes, indicating she works and can probably afford luxuries such as the new Nissan Micra. Throughout the advertisement, it indicates that it is aimed at a group of women with a high income as it mentions "over doing it with the shopping" and that the car
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4 star(s)
This meant that women started to appear more after the nineteen sixties as women started to earn their own money and that meant they did not have to explain to their husbands what they spent their money on. As women progressively became more accepted in the work place society started to change in the nineteen eighties and through the nineties, women started to be portrayed as s*x objects in more explicit positions and portrayed in a completely different light. Today it is very common to see women as well as men used in advertising and sometimes it is more common to see women rather than men even if it is selling the product to a man.
Conclusion analysis
Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.
- Do they use key words from the title or question?
- Do they answer the question directly?
- Can you work out the question or title just by reading the conclusion?
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Compare how two newspapers have presented the news to appeal to their target readership(TM)
"In conclusion, both newspapers provide a satisfying read for their target readership, and in my opinion, grab the attention of both the educated, older and more family orientated of The Daily Telegraph and the celebrity/football-loving, sensational, panic provoking, educationally challenged reader, provided by The Sun. I think, the poor credibility and reputation of The Sun, is a vast difference to that of The Daily Telegraph, which appears to provide more and accurate newsworthiness."
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Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants!
"The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might want to eat what Gary's eating so they buy those crisps. I think the ad won't be as successful as the McDonalds ad but still promote walkers a bit.
Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been reduced and they are appealing over a wider audience range."
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The television advert I am going to analyse is the John Smith's advert entitled "Top Bombing" taken from late in 2002. This advert was part of a continuous "No Nonsense" series
"This advert does a very good job of convincing people to buy John Smith's beer. It is humorous while being real enough to be able to recognise what is meant to be taking place in the advert. It allows people to draw conclusions while being understandable in layman's terms. It was a very successful series of adverts run by John Smith's as sales figures showed."