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GCSE: Marketing

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  1. Compare two film posters between different genre

    This allows the audience to perceive Kong with perhaps not sympathy but definelty a better understanding of his appeal to the audience. The female represents a binary opposite to the posters main focus. Wheares Kong is portrayed as a huge angry ape, our woman protagonist is a small dainty and clearly in some kind of distress. This plays perfect, as her stereotypical feminity allows the audience to understand her better, and the same applies for Kongs body language, as the stereotypical big caring masculine here, or in this case anti-hero.

    • Word count: 777
  2. Explain the importance of a pop video as a marketing tool

    Videos also influence people aesthetically as well as musically. Often by taking the certain artists image out of the genres stereotype, and adding certain fashion accessories, it can really capture the audience's imagination. A good example of this would be the Adam Ant song 'Prince charming'. The video was timed perfectly, by composing it in a very new romantic-esque way (an emerging fashion at the time) it appealed to the young new romantics, giving them role models, and creating desire within the audience.

    • Word count: 1253
  3. Production of my own advert

    The target audience of the product, which I am advertising, are of both sexes but mainly women, aged from their early twenties to middle thirties. They are not likely to have children and probably have middle management jobs and above. They are also likely to have a high disposable income. They are fairly materialistic, modern and like designer labels. When I began this media text, I had a picture in my head of how I wanted it to look. The picture in my head turned out very different to my finalised production.

    • Word count: 1285
  4. Free essay

    James Bond textual analysis

    The denotation of most of the images are of two women wearing very little clothing who look as if they have been seduced by James Bond and as if they are totally bewildered by him, they all look aroused, this also connoted that the film contains s****l scenes and this attracts male audience as it titillates them. The other image is of a helicopter, a train and a big building. All of the images connote action which could happen at different places in the film and the use of advanced technology which was not common at this time.

    • Word count: 1383
  5. Free essay


    It is an average A4 size magazine with full colour glossy pages. The advert itself stands out from other adverts in the magazine because it is on the back outside cover. This is an effective advertising technique because it is the last thing that catches the eye, before the magazine is closed. The small amount of lettering (ten words) in total is relatively small in size so as to not to detract from the picture. Although it is small, it is still clear and easy to read, using the colour white to stand on a dark background.

    • Word count: 1078
  6. Pre Production Evaluation

    The feedback which I got back from my questionnaires gave me a clear idea of what my audience wanted. Most people, if offered a 1000 Dhs. to go and spend on a mobile, would go and buy a Nokia. They would look for phones with special features. Most people use their phones for messaging. They would want a small and handy phone and black colour is preferred. In an advertisement for a phone they would like to see a famous person, but the advert would have to make the reader think. Design Using the information from the research and the questionnaires I would have to produce an advertisement advertising the product.

    • Word count: 758
  7. Media Studies Brief

    The characters in the advertisement are essential, as they have to assimilate with the whole advert, and the viewer must be able to relate, sympathise and learn from the characters actions. According to research I have undertaken, i.e. looking at adverts of this type that have been produced before, the protagonist/victim in date r**e adverts stereotypically tends to be female. This is because conventionally females are supposedly weaker then males, vulnerable and generally easier targets. The attacker or date raper is typically male, as males are depicted stronger and more dominant.

    • Word count: 1562
  8. Free essay

    Advertisement Analysis

    If the public see their role model using a certain product then they are more likely to buy the product due to the fact that they will believe that the product is the best as their role model used it. TWO CASE STUDIES RENAULT CLIO The first advert is of the new Renault Clio. In the advert it shows how football star Thierry Henry helps a girl get away from the mob that are chasing her and trying to hurt her.

    • Word count: 1403
  9. Digital Image Manipulation Investigation

    Where are Digitally manipulated images found? Digitally Manipulated Images can be found anywhere, from bus stops to magazine covers, from bill boards to movie posters. Nowadays, with all the technology we know, humans can make just about anything using computers and Photoshop and are not try to show their art to the rest of the world. Who and why was Photoshop created for? Photoshop was originally designed for the industry purpose, not for private owners wishing to play around with their images.

    • Word count: 1663
  10. A detailed analysis of the three advertisements, comparing their different approaches to their subject and the different female stereotypes that they use.

    Every advert is targeted at a certain audience. It is designed to persuade a certain person of a specific age, s*x and class to purchase the product in focus. In an advert, the product being advertised is portrayed to its target audience looking its best and up most. Advertisements also reflect social trends and don't always present a usual family these days, some even play on stereotypes to add humour. Advertisements directed at young people often use humour as part of their appeal. The most important things to remember are what image are the advertisers trying to create; and what motive do they give you for buying?

    • Word count: 1400
  11. The Art of Persusion

    (Stiff 2003) Rhetoric advertising is the study of effective speaking and writing. According to the webpage Put Learning First they state "That form of speaking which has the intention of making an impact upon, persuading, or influencing a public audience. Rhetorical devices are frequently used consciously in advertising and in public speeches to create an effect. Rhetoric may be used to present a case in the most effective way, showing verbal dexterity. The danger of rhetoric, with its intention to persuade, is that the speaker may "stretch" the truth and effectively present a worthless or immoral cause".

    • Word count: 2211
  12. Free essay

    Crazy Frog Advert

    In my advert, the little cartoon frog is on an imaginary motorbike and is driving around a track with another creature chasing it. Throughout the advert there is a phone number at the bottom left hand corner of the screen were you will always see it. The colours of the screen are bright and so it is simple. The writing and the main foreground are always brighter colours to make it more obvious and make it stand out. At the beginning of the advert there is a mini screen with a message on it with a picture of the frog saying reward $10 000.

    • Word count: 1370
  13. Advert analysis

    which leads onto the second page, which is on the right hand side of the following page. On this page the background is still black and the car is still in the same place. The main differences between the two pages are that the car is filthy; it is literally caked in mud. The headlights and the fog lights are now turned on as well. Also a white box has appeared in the bottom left had corner of the advert. In the white box is the 'Ford' logo, a slogan 'feel the difference', the model of the car and all the promotional specks that the car has.

    • Word count: 1409
  14. The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences.

    This is very important because it means that even though it is hard to give up smoking, it would be even harder to tell your family that you could die. The main idea or aim of Advert 2 is to scare or shock the viewer or to make them face reality about their addiction and hopefully make them give up the habit. This advert of the man with the huge hook through his lip has this scare or shock factor, the advertisement is supposed to scare or shock the viewer, especially a smoker.

    • Word count: 1000
  15. This report included three advertisements evaluations of different product categories. With FCB Grid, the inducement of advertisers strategies in these advertising has been revealed clearly. T

    The feature of F10 Digital Camera is the flash-free ability in low light, which means it could cope with the dark, and perfect for taking live pictures and other circumstances which with low light. The advertising appeals to peoples who are professionals aged 25-45, have stable disposal income, interest in rock n roll music, especially be cognitive about 70s. They might like photography and go to gigs frequently. 2. How does it work? Model : Learn --> Feel --> Do (Thinker)

    • Word count: 1804
  16. Types of advertising and promotion - Reebok.

    The trade description act says that a product can not mislead you with statements about there products. For example a Reebok water proof coat must be waterproof by law. The Consumer credit act 1974 aims to protect consumers when they purchase goods on credit. Consumers must be given a copy of any credit arrangement they enter into. Also Reebok can't send sales staff to people's homes and try to pressure people to buy goods credit or charge high interest rates.

    • Word count: 721
  17. Free essay

    the Hierarchy of Needs

    This involves both giving and receiving love and affection. Second to last be 'self-esteem' this is the need of a person feeling confident and to feel self respect. Humans should have a stable, firmly based, high level of self-respect. When these needs are satisfied the person feels self-confident and valuable as someone in the world. When all of the other needs are satisfied then and only then are the needs for 'self-actualisation' activated the need of a person to develop their potential to fulfil their needs.

    • Word count: 1637
  18. Wallis magazine ad.Denotation: The denotation of the picture is a good looking woman distracting a barber, while he is shaving a mans beard.

    She is swinging her bag and she is also swinging her hips. The slogan of the company, which is called Wallis, is if looks could kill Connotation: The connotation of the bottom picture is that looks can really kill, as the barber has accidentally slit the man's throat with a knife.

    • Word count: 279
  19. A semiotic analysis of an advert

    In the advert text D, it shows a picture of a man lying in a hospital bed, reading the miller time magazine, next to him is stood a young and attractive nurse, who is trying to capture the mans attention, however, the man is to interested in the magazine to be noticing anything else. On the top left hand corner of the page is a picture of the main product which is being advertised, the miller time beer, next to the picture is written text which states "for guys who care way too much about football".

    • Word count: 1601
  20. british advertising

    Though this approach tends to assume that the developments that occurred were inevitable or 'natural', rather than the result of very particular factors. Where as the latter, attempts to look at much broader contexts. If one takes into account the social, economic as well as historical factors this enables an impartial view of how these events would have occurred For example the first televised British commercial which leads nicely onto my next point. Televised advertising began in the Britain on the 22nd of September 1955, this first commercial being for Gibbs SR Toothpaste.

    • Word count: 876
  21. HND advertising and promotion

    Their services will be mainly in planning and buying of media. They will not be able to offer many more services. Media independents usually work as subsidiaries of full service agencies. Therefore they will usually operate in the same way as the agency. A la carte is when all media communications is divided by different suppliers. For example, the research may take place from a full service agency, the media buying from the media independents and the planning achieved by the client themselves. This is called a la carte as it is a mixture of each. Its up to the client as to which type of agency suits their advertising needs.

    • Word count: 1899
  22. "Guinness, an acquired taste but and acclaimed advertisement". Write a review for 'MediaCentury. A retrospective of iconic media texts of the last 100 years'. Analyse, review and comment on this ads impact at the turn of the 21st Century.

    An advert, however, has only nigh thirty seconds to seize the imagination of its viewers and thus sell their product. Various adverts do this commendably, and as a result reimburse themselves many times over with the inflated revenue that results from additional sales via increased recognition. Many of course, do not succeed in this respect, and are unable to have a significant effect on the general public. Guinness' 'Surfers' advert was undoubtedly one of the more successful, as was voted number one on the '100 Greatest Adverts' of All Time list and won two awards for its propensity.

    • Word count: 945
  23. The advert is advertising 'AnaisAnais' perfume by Cacharel, Paris. It isprinted on a double/A3 page

    She appears to look quite innocent and carefree. You could also say that she is fairly pretty. You cannot really tell how she is posing, but I'd say that she is standing. Neither can you tell what she is wearing but it is quite revealing - all you can tell she is wearing is a beige (again natural) vest top. You can tell this because she is showing one of the straps - her hair hides the other. All in all, she looks very neutral and natural. I think that the fact she is blowing in her hands reflects that it is quite a refreshing smell.

    • Word count: 649
  24. COMPARE TWO ADVERTS perfumes

    edgy, risky powerful, and daring and bold, yet uniquely mysterious. It conveys a sense of living life on the edge, like in a movie, the whole flashy, enigmatic lifestyle that is often portrayed in movies. It is very important to the advert that the product is life-size as it makes it seem more real, as if they have nothing to hide, and it makes it seem bold and fearless, yet mysterious and seductive. This feeling is further stimulated on the other side of the advert, where a beautiful woman is seen pushing up a gorgeous man's shirt, hinting at s****l desires that many women can relate to.

    • Word count: 1714
  25. Media Essay Comparing Hair Products - Pantene Pro-V Winter Rescue and Paul Mitchell Luxury Hair Care

    The model for the advert has blonde hair, a slight tan and wearing summer clothes, and as well as this there is a lot of green which reminds me of spring. The girl is glowing and is very naturally pretty and so a lot of people would buy the product in hope that they would look the same after using it. The Pantene advert is clearly aimed at people during the colder seasons, i.e. winter and autumn. This is not only shown in the name, (winter rescue), but is suggested on the advert where it says 'so even if the sun doesn't shine, your hair will.'

    • Word count: 576

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