What should Starbucks do to better survive and prosper?

What should Starbucks do to 'better survive and prosper'? Coffee has always played an integral role in western culture, from the establishment of international trade, to the espresso bars of modern society. Initially only consumed by the upper echelons of society, coffee was perceived as a luxury and only consumed within specialist coffee bars hidden in the shadows of western society. One of the lead organisations that brought coffee out of the shadows and into the limelight was Starbuck's during the late twentieth century. Ever since that day, Starbuck's has evolved to be a household name and has transformed the commodity of coffee from a luxury into an upscale cultural phenomenon. In 1992, Starbucks had 140 stores in the northwest and Chicago, with all outlets operated centrally. It sold a variety of whole beans and premium-priced coffee by the cup. The general demographic attracted were well educated, affluent, white collar and predominantly young to middle aged females. Ten years later Starbucks has evolved into a commercial monster pulling in net revenues of over $3bn for the financial year ending April 2002. Originally being a relatively small organisation, Starbucks is now a huge coffee chain with 125,000 employees as of November 2006 with 12,440 stores worldwide. The change in the Starbucks business has been considerable since 1992. Originally half of stores

  • Word count: 2571
  • Level: University Degree
  • Subject: Business and Administrative studies
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UN Secretary-General Kofi Annan has identified the categories of "freedom from want" and "freedom from fear" as two pillars of the Millennium Development Goals for the international community. Which category in your opinion is more important, and why?

Ka'Neda Ellison Kofi Annan's "Freedom from want" UN Secretary-General Kofi Annan has identified the categories of "freedom from want" and "freedom from fear" as two pillars of the Millennium Development Goals for the international community. Which category in your opinion is more important, and why? Secretary General Kofi Annan's decision to direct the United Nation's future towards concerns of security and development has forced the global community to question which concern is more important and should be the priority of the UN. In the Secretariat's report concerning the implementation of the United Nations Millennium Declaration, he introduces the subject of "freedom of want" and "freedom from fear," as two pillars of the Declaration's Goals. While General Annan has devoted considerable time and effort to develop his views on both issues, his pillar of "freedom from want should clearly be prioritized over the value of "freedom from fear." The global developmental issues of AIDS, hunger, sanitation, and other life threatening factors related to the pillar of "freedom from want," are the most important issues to the global community. The global community has made countless efforts to increase the awareness of concerns regarding development. Issues regarding development within the pillar of "freedom from want" have presented themselves as a focus for developing countries

  • Word count: 1290
  • Level: University Degree
  • Subject: Social studies
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Critical review on Measurement of internal service quality: Application of the SERVQUAL battery to internal service quality".

Coursework Header Sheet 31475-75 Course MARK1022: Foundations of Scholarship-mkt Course School/Level BU/PG Coursework Foundations of Scholarship Assessment Weight 00.00% Tutor MJ Housden, CF Rock Submission Deadline 2/12/2007 Please submit two copies of your work Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000452231 Tutor's comments Grade Awarded___________ For Office Use Only__________ Final Grade_________ Moderation required: yes/no Tutor______________________ Date _______________ Foundation Of Scholarship Assignment: Critical Literature Review on Journal "Measurement of internal service quality: Application of the SERVQUAL battery to internal service quality". Presented To: Matt Housden Chris Rock Presented By: Muhammad Ali ID # 000452231-1 University Of Greenwich Contents Page # : Abstract 5 2: Introduction 5 3: Concept define related internal service quality 6 3.1: Internal marketing 6 3.2: Definitions Table 8 3.3: Internal Services 9 3.4: Service Profit Chain Chart 1 4: Measuring internal service quality 2 4.1: SERVQUAL 3 4.2:

  • Word count: 4871
  • Level: University Degree
  • Subject: Business and Administrative studies
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Do Security Measures Increase safety or create more fear? Security measure in 2 London streets

Do Security Measures Increase safety or create more fear? In Tottenham Court Rd. (where I live) there is enough security to keep the area secure and safe. Since 2002, there has been an increase in security; there was a rape assault in a near by car park. This security keeps the community more aware of who is around them and how they should stay safe. In the same way, the security also keeps the criminals aware of the security around; so then this causes less crime in a secure area. In the area of Marylebone there is not much security compared to the security in Tottenham court road. Near Baker Street Station there is hardly any security except the security in Madame Tussaud. There are a few CCTV cameras in Baker Street Station but not as much outside. On Marylebone High St. there are many shops and supermarkets in which not all have security, and not all are protected against theft crime. Waitrose has a few CCTV cameras for its own business security and also has alarmed doors to be protected against theft. Many charity shops are less likely to have security tools as crime is less likely to happen in shops which are not very valued. Also on Tottenham Court Rd. there are quite a few posters and notices around to keep the neighbourhood aware and notified of the thieves around them which will keep them more aware of their belongings. Many shops and supermarkets on Tottenham

  • Word count: 622
  • Level: University Degree
  • Subject: Social studies
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Discuss the following statement: "Quantitative research is more important than qualitative research because it results in statistical information and conclusive findings." Cook & Reichardt (1979) stated that the

Q2. Discuss the following statement: "Quantitative research is more important than qualitative research because it results in statistical information and conclusive findings." Cook & Reichardt (1979) stated that the functions of quantitative research are more important than qualitative research. However, this statement is not that suitable and reliable nowadays. Quantitative research, as well as qualitative research, plays a significant role in today marketing research area. They enable researchers to analyze and evaluate people's behaviors and thinking for a particular topic. Most companies use this research methodology to get reliable and primary data. (Malhotra, 1999) "The distinction between qualitative and quantitative research are closely parallels the distinction between exploratory and conclusive research." (Malhotra, 1999, P.147) However, there are still many scholars argue about this topic for different reasons. In this report, it will bring up with arguments and analyses for both research methods, and a final conclusion will be made to evaluate which method is more trustful and reliable for a successful research. "Qualitative research is an unstructured and exploratory research methodology based on small samples that provides insights and understanding of problem setting." (Malhotra, 1999, p.147). Besides, "Qualitative data are gathered primarily in the form of

  • Word count: 3424
  • Level: University Degree
  • Subject: Business and Administrative studies
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The importance of developmentally appropriate activities in the physical education curriculum.

Memorial University of Newfoundland Physical Education 2300 The Importance of Developmentally Appropriate Activities in the Physical Education Curriculum Susan Sweeney 200030724 March 23, 2003 The Importance of Developmentally Appropriate Activities in the Physical Education Curriculum Identifying and implementing age and developmentally appropriate activities throughout preschool and primary school is extremely important. If children are participating in activities beyond their physical capabilities, there can be both short-term and long-term consequences. One of the most important factors in the beginning stages of school and physical activity is safety. Most childhood injuries are considered "accidents" but upon further investigation, it has been found that most of these accidents can be prevented. Another factor to consider, within the physical education program especially, is the identification of activities that may be contra-indicated. These are activities in which the risks of participation outweigh the benefits of participation. But most importantly is the recognition of activities that have the most overall benefits for the students. These activities must be age appropriate as well as developmentally appropriate in order for students to obtain the most significant benefit possible - a healthy lifestyle. Safety is a pressing issue in preschool

  • Word count: 1631
  • Level: University Degree
  • Subject: Education and Teaching
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In the current social climate it is almost unimaginable to live under a different criminal justice system.

In the current social climate it is almost unimaginable to live under a different criminal justice system. That is because over the last few centuries retributive criminal justice has been so imbedded into Western culture that alternatives are hardly even considered. In fact, Howard Zehr states that 'Retributive Justice' may be so deeply embedded in our institutions and minds that it may be unrealistic to expect change (Zehr 1990, cited in Johnstone 2001, Pg.6). Yet, it is clear that although the current system gives a degree of security within society, it neglects many important areas of how society is affected by crime. Subsequently it does little to help either the offender or the victim reintegrate themselves into society or heal any psychological wounds. The approach of Restorative Justice hopes to do these very things, and is in fact not new but based on concepts running back to biblical times (Jones 2002, Pg.50-51). This essay aspires to outline the aims of restorative justice and the fundamental ideologies behind its origin. It will then move on to show how different practices can benefit the victims (although due to constraints only victim-offender mediation, family group conferencing and re-integrative shaming have been illustrated in detail). Theoretical ideas of what classifies as a victim are then discussed and the implications this may have on how we view the

  • Word count: 2941
  • Level: University Degree
  • Subject: Law
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Industrial and Agricultural Revolution.

Industrial and Agricultural Revolution Contents 1. Introduction 2. What is Revolution? 3. Agricultural Revolution 3.1.Why did it happen? 3.2. Who lost out? 3.3. Who gained? 4. Industrial Revolution 4.1. Why did it happen? 4.2. Who lost out? 4.3. Who gained? 5. Effects of Revolution in Northampton 6. Conclusion . Introduction The objective of this project is to define revolution in a political/social context and to explain in two sections the processes of the Industrial and Agricultural revolutions in England. I have take the opportunity to study the effects of the Industrial revolution in Northampton. This project is written in five main sections. The first will define "revolution". The second section will discuss the Agricultural revolution, providing statistics, and discussing the cause and effect of the Agricultural revolution in England. It will also explain what happened in the Agricultural revolution and what changed, explaining how farming methods changed. The third section will discuss the Industrial revolution and its cause and effects. It will show the effects of factory working on the social structure of English life. The fourth section provides an example of the industrial age in Northampton a town that had made shoes for hundreds of years and how the Industrial revolution effected its shoe making techniques. My conclusion, summarises the project and argues

  • Word count: 3068
  • Level: University Degree
  • Subject: Historical and Philosophical studies
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Develop a small residential unit specifically for four young people looked after and accommodated by the local authority.

I have chosen to develop a small residential unit specifically for four young people looked after and accommodated by the local authority. I will evidence the demonstrated need for such a facility, discuss the practice principles and highlight how the facility could be responsive to the local community. In identifying the need for this resource I looked at the shift in attitudes and the changes in policy and legislation. The state responded to rising concerns about the standard of care within children's residential units. A number of factors influenced this including the large numbers of children in the 1970's coming into care and an increased public expenditure and costs of residential care. A second consideration was the controversial inquiries and investigations into child abuse within residential facilities. As a result, some local authorities started to make cutbacks by closing some of their residential facilities. Additionally the Griffiths Report 1988 and the Audit Commission were unsupportive of the government's community care policies and highlighted the problems between the NHS and local authorities. Adcock 1988. The White Paper 'Caring for people 1989 brought about significant changes in the provision of all community care services. By the 1980's there was a diversion from residential care to foster care and adoption with the government placing a greater reliance

  • Word count: 2186
  • Level: University Degree
  • Subject: Subjects allied to Medicine
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Collaborative Interpretation of Classroom Interaction:Stimulating Practice by Systematic Analysis of Videotaped Classroom Episodes

Collaborative Interpretation of Classroom Interaction: Stimulating Practice by Systematic Analysis of Videotaped Classroom Episodes Abstract: Within a "community of interpretation" experienced teachers, university students and teacher educators collaboratively analysed videotaped classroom episodes taught by these teachers and students. The focus of analysis was on interaction in mathematics lessons and on the contingency of and alternatives to the course a lesson may take. The community members gradually developed the capacity to systematically penetrate the surface of classroom practice and to use explicitly criteria for estimating the pupils' opportunities to learn mathematics. In the paper, we conceptualise the socially distributed action patterns of teachers and students, who, within the community of interpretation, learn from and for practice. Referring to the concept of legitimate peripheral participation (Lave & Wenger 1991) we accommodate Raeithel's (1996) ethnography of co-operative work to collaborative interpretation of classroom interaction. The significance of collaborative interpretation for professional education and development consists particularly in establishing a re-centring stance of legitimate self-regulation, thus clearing up the widely known ambiguity of centred/de-centred perspectives of practice and observation. Introduction Professional

  • Word count: 2222
  • Level: University Degree
  • Subject: Education and Teaching
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