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AS and A Level: Case Studies and Analysis

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What is corporate social responsibility?

  1. 1 This is where businesses behave in a way that is seen as being ethically acceptable and beneficial to all stakeholders including the wider community.
  2. 2 An example would be a commitment to only buying raw materials from fair trade suppliers. This may raise costs so the business is being socially responsible and not buying from the cheapest source.
  3. 3 Sceptics may say that the business only behaves in a socially responsible way for the publicity they get from it.
  4. 4 This may be the case but it still makes it in the best interest of the business to be socially responsible. Think of other benefits to a business e.g. in the motivation of staff, the long term profit.
  5. 5 The free market view would be that the business only has responsibility to its owners (the shareholders) and anything which raises costs in the interest of social responsibility will be passed onto customers in higher prices anyway.

Top tips for analysing a business

  1. 1 Internal sources of information about a business will include the company accounts, press releases, company website, adverts etc. Remember who is writing them and why. Treat them with some scepticism.
  2. 2 External sources of information include Wikipedia, newspaper articles and internet sites.
  3. 3 Consider why a business has taken a particular course of action. What are its corporate objectives? What are its competitors doing? Is this a response to external or internal factors?
  4. 4 When evaluating use comparisons with previous time periods, with competitors and with its declared objectives.
  5. 5 Be prepared to question. Do not take what a business says uncritically. You may not know the real situation but questioning issues will still be worth marks.

Five things you need to know about stakeholders

  1. 1 Stakeholders are any individuals or groups that have an interest in or are affected by the activities of a business. These include shareholders, employees, customers, suppliers, government and local community.
  2. 2 Most businesses will need to take into account the interests and needs of the different stakeholder groups when making decisions. The relative strength and influence of the different groups may be reflected in the final decision.
  3. 3 When analysing a business you may need to consider the effects of any course of action on all the stakeholders. The effects will differ.
  4. 4 Stakeholder groups will usually have different interests that a business must resolve e.g. employees will want fair pay and job security while shareholders will want low costs.
  5. 5 Be prepared in your analysis to point out the winning and losing stakeholders. Some people criticise the whole stakeholder concept and say that businesses are only really interested in satisfying the shareholders.

  • Marked by Teachers essays 22
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  1. Marked by a teacher

    Skills and Knowledge Needed to Work In A Business Environment

    5 star(s)

    Being empathetic and relating to the way they feel about certain issues can help find out what the sensitive needs could be. One example of the needs could be an elderly customer that has hard hearing; the person who encounters this person would need to speak louder and slower because the person would need time to process the information that has just been said. 1,3 Describe How To Treat Other People In A Way That Respects Their Abilities, Background, Values, Customs And Beliefs The way to treat other people is to always remember that everyone has different ways of doing

    • Word count: 3674
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    Aims of tesco

    5 star(s)

    This 'Steering Wheel' divides the business up into five sections - Customer, Community, Operations, People and Finance. All these sections are monitored by managers with a traffic light system, green indicates that targets are being met and red flags up an area that needs attention. The figure below shows an overview of the Tesco 'Steering Wheel'. Each Tesco store has its own individual Steering Wheel which targets specific areas in each section relating to the store, area and customers. This Steering Wheel strategy is an ingenious tool linking strategy to day-to-day work and helps each store achieve its objectives and meet the overall goals of Tesco.

    • Word count: 5008
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    Business Culture & Strategy Analysis Of JD Wetherspoon

    4 star(s)

    On choosing between brewing and retailing, JD Wetherspoon entered the market as a retailer. It was a new company with no connections to any brewery and was able to build from scratch. Economic With the changed market environment, the 1980s and early 1990s were characterized by a number of launches and re-launches as well as changes of ownership among other public house operators. Legal Smoking ban is putted out. A quarter of the space in each pubs is non-smoking. Technology There are more entertainment elements.

    • Word count: 3544
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    Primark. The company I have chosen to look at is Primark, in this report I shall be looking into the operations management. Followed by the inputs, transformations and outputs to the company.

    4 star(s)

    Combining these two meaning, you can clearly identify what operation management is concerned with. Operations management can be found everywhere, as shown in Fig 1. 2.1 PRIMARK Primark was first established in Dublin, under the name of Pennies, which, situates itself amongst the retail market in the service sector. Trading in over 125 stores, and currently taking over little woods stores, additionally opening up another 65 stores this year. Primark currently targets the under 35's, with there up to date fashion conscience clothing lines, at low cost prices encompassing the brand mark "Look Good, Pay Less".

    • Word count: 3287
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    Business information and communication at Tescos.

    3 star(s)

    E-mail provides many cost advantages when compared with the use of paper or the telephone. Mobile phone - A member of the team is out of the country or not there at present and important information needs to be passed on, the use of mobile phone will be very effective in that case, target audience could be the employee, Phones are universal and, with the advent of voice mail and mobile phones, it is now possible to reach people practically anytime, anywhere.

    • Word count: 3665
  6. Small Business Strategies - identifying the target market, necessary skills, plans for development and legal and financial constraints.

    Competition Information gained from competitors such as the cost of rival products, financial position of the organisations in terms of profitability, sales, market shares share and so forth. This will help a business to identify the weaknesses and strengths of competitors allowing them to compete more effectively. Market trends The actions taken by other companies and within the industry that provides indications of the overall future direction of the marketplace. Researching the market environment will help businesses to identify market trends, the potential size of the market and the market shares of other businesses, the various market segments and characteristics of these segments (age, gender, income etc).

    • Word count: 5755
  7. Disneyland and M&S. I am going to investigate customer service in two separate businesses, these are Disneyland Paris and Marks & Spencer.

    On the 12th April 1992 Disneyland Paris opened its doors to the public and quickly began to thrive. However the park was then originally named Euro Disney Resort, until 1994 in which the name was then changed to Euro Disneyland Paris. One year later in 1995 it was again changed this time to Disneyland Paris. Just six years on the park owners decided it should be called Disneyland Resort Paris, however in 2009 changed it back to the previous name of Disneyland Paris.

    • Word count: 13632
  8. SWOT analysis of Disneyland Paris

    Swot analysis Strengths * Wide target audience * Businesses reputation * Location * Merchandise * Multilingual staff * Maps/ sign posts are multilingual * Disabled facilities * Good product knowledge * Fast passes * Two parks (main & Walt Disney Studio's) * Special and promotional offers Weaknesses * Queues * Expensive * The Environment * Doesn't cater for all ages Opportunities * Develop customer service further * Expand and develop rides * Attract young adults better * Develop multilingual services Threats * Other parks This SWOT analysis has revealed that there are a large number of strengths for Disneyland Paris, compared to the amount of weakness for the business.

    • Word count: 4156
  9. Social implications of business ethics. The main areas I will be highlighting are Ethics in Finance (bribery, executive pay, insider trading, lobbying), Ethics in human resource management, Ethics in production, Ethics in sales and marketing, Ethics in i

    'IBM has received a slap on the wrist from the U.S. regulators at the Securities and Exchange Commission in the form of a $10 million fine. The fine addresses the SEC's belief that IBM used bribes in its business dealings in South Korea and China. According to a report from the Wall Street Journal, IBM employees in South Korea paid 16 government officials a total of $207,000 in cash bribes from 1998 to 2003 to secure the sale of mainframes and personal computers. The cash was supposedly stuffed into shopping bags and IBM envelopes and then handed over in secret meetings in parking lots.'

    • Word count: 3054
  10. Business plan. The business that I am going to produce is a personalised logo company specified in dance schools, in need of customised dance wear.

    Also dance schools and academy's may take interest of having their own logo to represent themselves, as did I with my dance school. I have also decided to create a website for my personalised dance wear company as it will be a quick and easy way for people to describe what it is they want personalised, with a picture maybe to show what the logo will look like. I am also using my website as a source of promotion, as the internet is a global system, this means the world population can access my website if in need of any personalised dance wear.

    • Word count: 14555
  11. Free essay

    Investigating business. Within my business I am going to be meeting many different people every day, my customers expectations will need to be met, in order to do this appropriate customer service must be taken on board.

    I will briefly explain what service I have on offer to all of my customers. The service that I will offer to all of my customers is a personalised logo company specified in dance schools, in need of customised dance wear. Customers will have the chance to customise their own dance where in order for them to feel comfortable whilst dancing, as I am only a sole trader to start up, my website will be advertised and dealt with online, this will make it easier for customers to tell PDW exactly what design they are in need of, in order

    • Word count: 3322
  12. SWOT and Pestel analysis for Carlton Forum leisure centre

    The pestle consisted of 6 categories and was finished off with the top negative and positive influences. I then went on to perform industry analysis which consisted what is industry and the nature of the environment ( also known as environmental conditions.). which also represented porters forces, porters forces help understand if the business is worth risking as may things can pop up from new entrant, which are new companies opening. The treat of substation of product, which analyses if the product or service can be found somewhere else.

    • Word count: 7281
  13. This news feature is for the chamber of commerce and will be looking at how changing economic environment has affected New Look Retail Store.

    On the New look website it states that in 2007 0.7million growth sales was generated. This was also a good year for New Look in sales because in 2007 designer ranges launched in conjunction with Giles Deacon and Lilly Allen which is world's most favourite designers, New look also became Number one in volume for woman's footwear. During the year to 2008 the GDP was dropping dramatically, in 2008 the GDP was 0.3% showing a 0.7% decrease. For New Look the change in the GDP didn't seem to affect them as third party distribution centres in Singapore and Istanbul opened up.

    • Word count: 3131
  14. Unit 9: Marketing Strategy

    Sutton-on-Sea is generally known as a peaceful and serene seaside town keeping many of the traditional features one associates with places such as Brighton and Blackpool, it is this reputation which attracts an older demographic. Visitors and residents prefer the quiet atmosphere in comparison with the loud and busy environments found in neighbouring towns of Skegness and Mablethorpe. Other businesses similar to Fabulous Frostings within the area include Gray and Goodliffe and Pocklingtons bakery. Gray and Goodliffe would definitely be the businesses main competitor with them producing in Trusthorpe, only 1.5 miles away from Sutton, and selling in outlets in Alford, 6.6 miles away, and Mablethorpe, 2.5 miles away.

    • Word count: 14756
  15. For this coursework I will produce a portfolio of work investigating the factors that have contributed to the success of a business. The business which I have selected is Tesco PLC.

    They are selling good quality products which are suitable for all socio-economic groups; they are also being very price competitive against other competitors and displaying products well so that it is a likeness to the eyes of customers. Tesco have used many different strategies to make sure that customers have a convenient and enjoyable shopping experience. They have done this by diversifying into different products, these include: clothing, books, electrical department, jewellery and many more. This ultimately allows customers to purchase their entire shopping under one roof.

    • Word count: 5907
  16. Virgin Atlantic PESTLE analysis.

    Fees can vary between airports , for example with congested airports they'd have the advantage of charging more because of the limited amount of landing slots as they are held by airlines, so a premium price's is charged because of supply and demand. While less congested airports charge less because they are not a high demand. The money gained from landing fees is used to pay for maintenance or expansion of the airports buildings for example, runways, terminals and taxiways.

    • Word count: 3364

    The Committee progressively became known by its abbreviated telegraph address, as Oxfam. This name was formally adopted in 1965. In 1951 Leslie Kirkley was selected as Oxfam's General Secretary. The years he spent with Oxfam in disaster situations and the swift response of his organisation and his work as Chairman of the UK Publicity Committee for the UN World Refugee Year in 1959-60 brought Oxfam to the attention of a wide audience. There are three main types of businesses (organisations), these are: Public Sector Organisations, Private Sector Organisations, Voluntary Sector Organisations. With my chosen charity Oxfam they belong to the Voluntary Sector.

    • Word count: 4089
  18. PEST is a planning tool which is used by a business to evaluate and analyse the impact that political, economic, social, and technological factors might have on a business. PEST analysis of Ginsters Foods.

    PEST provides an understanding of the wider business environment this means that the business owners can see what it is that they will be affected by. PEST analysis may raise awareness of threat to a projects, this means that the business owner can work out how to overcome this threat. They can do things such as diversify into another product if they have a threat from a competitor taking their customers, they can do this so that they have a wider product range than their competitors so customers may stay with their business and they may get new customers, this will give them an edge over their competitors.

    • Word count: 16330
  19. Village Profile

    The primary data was collected with the help of a questionnaire. 4. Data Source To collect data various methods were used. The most frequently used method was of unstructured interviews and Focus Group Discussions (FGDs) and Participatory Rural Appraisal (PRA) methods. Also, structured interviews (door to door surveys) were conducted of 32 households. The data collected is of both primary and secondary nature. The primary data was collected by the techniques described above, whereas the sources of the secondary data were: * Host Organisation * Primary School * Panchayat office 4.1.

    • Word count: 8849
  20. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough Council

    There are 12 recycling points in Coleraine Borough Council for use. Council officers provide; a talk, games, walks etc. concerning environmental education free of charge. Building Maintenance Vehicle Maintenance and Procurement Environmental Health This department is responsible for the enforcement of legislation under authority. Those of which legislations include; * All Council Bye Laws * Animals, Meat and Meat Products (Examination for residues and Maximum residue Limits)

    • Word count: 5139
  21. Microsoft Case Study. Objectives, structure and marketing.

    is Microsoft Visual Basic which is upgraded every couple of years with modern changing systems. In the hardware domain the company has had the benefit of exponential improvement the recent decades. Recently the company successfully transited from 32-bit to 64-bit systems. It allowed smooth running systems with the mixture of both 32/64-bit. Also it was a milestone as it made sure that expensive systems were not needed in order to have the best possible performance. In addition to this achievement Microsoft also managed to develop graphics chips for better visualization.

    • Word count: 5438
  22. Applied Business Studies Unit 7: Career Planning

    Big hotels now normally have an Event Manager on staff to oversee any and all Event that go on in that hotel (this is one the reasons why the Events industry and the hospitality industries overlap). Event managers in these type of companies have a slightly different role, they are responsible for the events that the company holds, below is a list of typical responsibilities for an event manager for a corporation. Typical corporate Events would be: * Organising company conferences * Product Exhibitions * Company activities and parties * The second type of Event Manager is one that works for an Event management company.

    • Word count: 10234
  23. BNC BUSINESS UNIT 19 - P2,P3

    I can bring all the skills above to my Unit 18 charity event. I have previous experience of organising a charity event but on a macro scale; 3 months post to the unit 18 project, I know exactly what is required of me to do during this course, I feel involved with the group and try to ensure fellow colleagues feel involved, although there are conflicts within the group I try to maintain mutual respect and support. I believe individual development is a lifetime aspect, I try to obtain as many chances of responsibility I can and finally I am a very flexible individual and can adapt to any working environment.

    • Word count: 4280
  24. Asda - Company mission, philosophy, and goals. Overall purpose of the company, its stakeholders influence on the company.

    joined it and then a subsidiary company, Craven Dairies LTD was formed. * History in briefly : - In 1949 through a process of acquisition and diversification, a new public company called Associated Dairies and Farm Stores LTD was born with Mr. Arthur Stockdale as the Managing Director. Associated Dairies had expanded their number of pork butchery shops and 1960 was a very special year to the company for Arthur Stockdale son Mr. Noel joined with Asquith brothers who said 'None of this would have happened of the future ASDA'.

    • Word count: 3051
  25. I am going to examine whether or not McDonalds has achieved their aims and objectives, and if they did how they did so. I am going to focus on their main aim and their four different objectives I picked out in an earlier task and conclude how they achieve

    Items like these are what separate the different styles of food that these franchises sell. The reason why McDonalds has not met their aim fully is because of the different aspects of food other organisations have brought to the market. Even though McDonalds have tried to introduce many different characteristics to their food and their facilities (e.g. Wi-Fi and breakfast menu) they cannot cover all aspects of what a customer wants out of their food and experience. Possibly on a smaller scale within the fast food industry McDonalds may have fulfilled their main aim.

    • Word count: 4050

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

    "Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

  • With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

    "In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."

  • Analyse the arguments for First Cars car club proposal. June 2010 AQA

    "In conclusion, I think First Cars should take the risk. The evidence shows that the business has to take drastic action to stop further falls in profit. This strategy of market development (same product but new market) is not as risky as diversification but should be more profitable than trying to penetrate the car hire market further. Although First Cars may have to wait for several years before the proposal becomes profitable there is scope for a successful result, especially as the costs of running a car are forecast to increase which should raise demand for car clubs. The main factor which will influence success is whether the business, managers and workers can change their culture from a low price low customer service business into a high price and high customer service one. If they can do this then I think the car club will be successful and I recommend that First Cars goes ahead with it."

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