Analyse a piece of text including the key concepts. Peugeot 207
Analyse a piece of text including the key concepts. Peugeot 207 The advert is from the coloured supplement of the Sunday Times on 10th November 2002. I will analyse this car advert and write about its key concepts and the global market to which it belongs. A family car is the main image surrounded by colourful play balls, the ones you get in childrens play-pits. This represents a safe family car because it is embedded in play balls. It also represents the child in every responsible parent that wants to join their children in the play-pit and have as much fun as them. It is represented in this way to show the audience that this car is a safe car. When children are left at the crèche they are in a safe place. In the crèche there's a ball-pit allowing the children to have fun jumping about without harming themselves. Associations with ball-pits are; fun, freedom, colourful, excitement, playful. The connotations are safety and being looked after. The image is portraying a safe child having fun in a ball-pit. The text is mainly addressed to parents, but can include grandparents and any other adults responsible for children in a car. The audience may receive this text positively because it will make them think about safety when purchasing a car, a family car. People buy cars when they need to. They are such an expense that the decision on which car to buy isn't taken lightly.
I am thinking of setting up a new fast food restaurant in the Reading area. I know from my own knowledge of the area that similar restaurants already exist and I will have competition! Will my business be successful? Is there room for my restaurant?
Contents Page 2 to 5 Action Plan Page 6 to 16 Task 2: Research the Competition Page 17 to 19 Marketing Report Page 20 2.0 Objectives Page 21 to 26 3.1 and 3.2 Questionnaire Page 27 to 32 Pie and bar graphs Page 33 to 35 3.3 Analysis of Results Page 36 to 37 3.4 Evaluation of questionnaire Page 38 to 40 4.1 Marketing Campaign Page 41 to 43 4.2 The Costs of Marketing Page 44 to 46 4.3 Conclusion, Marketing Plan Page 47 5.0 bibliography Page 48 6 Appendices Action Plan I am thinking of setting up a new fast food restaurant in the Reading area. I know from my own knowledge of the area that similar restaurants already exist and I will have competition! Will my business be successful? Is there room for my restaurant? My set tasks are to: * Conduct market research that my target market will be and what goods and services they want in a fast food restaurant. I.e. good prices and new products. * Look at results of the market research, decide what the results tell me and make any necessary changes to my plan. * From my results I get, I will decide how I can make the best advertise and promote my new business, i.e. plan a marketing campaign. To find out any necessary information I will use: * "GCSE A-Z Business Studies" book by Arthur Jenkins * Exercise book * "Business Studies for you" text book by David Needham and
Compare the different types and variety of advertising media that are available to businesses and explain their advantages and disadvantages.
Section A Task 2: Compare the different types and variety of advertising media that are available to businesses and explain their advantages and disadvantages. Advertising has achieved a central place in business activity across the world as firms have begun to face global; as well as national competition. In the UK it has been estimated that between 1 and 2 per cent of national income is spent on advertising. There are a wide range of advertising media that firms can choose from in order to make consumers aware of their products. Television Television for instance; because of its many advantages, television advertising is often used by businesses marketing consumer goods to a mass market. The fast changing trends in television were likely to provide opportunities for television advertising after 2001. Ninety per cent of males and female watch television in the UK. The growth of cable, satellite and digital television may attract companies to advertise on television. Businesses may be particularly interested to advertise on digital television as packages on sky, for example, may be subscribed to by higher earning and spending groups. However television advertising contains its own advantages and disadvantages. Although television advertising is expensive medium, it reaches huge numbers of consumers. This means the cost per sale from a television advertisement may be
Gender stereotypes in two adverts and how the US Government publicises its War on Drugs.
Mountain Dew "THE HARDEST SOFT DRINK" When an individual looks at the print ad of Mountain Dew, he or she can easily tell that the ad is gender biased. The print ad is self explanatory! The colors used in this ad (that are black and green) symbolize authority, power and command. Apart from this, the chopper further enhances the look of the advertisement. It is generally believed that chopper riders are strong, muscular with tattoos and are huge. In addition to this it can be seen that the Mountain Dew can is "wearing" a black leather jacket that again portrays masculinity. The tag line, "THE HARDEST SOFT DRINK" represents the intensity of this drink, giving a picture that Mountain Dew is not for weaker souls (that are females in this case). There is a wide difference in the depiction of men and women in advertisements. When both genders appear in the same ad, it can be seen that women are mostly portrayed weaker than men. Similarly if females are shown in an ad, they are depicted as sex symbols or dumb. Conversely men appear as strong, courageous and adventurous. Males act strong, tough and hide their emotions. LUV Diapers Gender identity is very significant in understanding consumer behaviors. There are differences in assumption about sex-typed behavior. We expect males to achieve "agentic goals, which stress self-assertion and mastery" and female to meet "communal
car
Car Advertisement Evaluation I had to plan a new car advertisement for Volkswagen car manufactures. The brief for this advertisement was to produce a 30 second unstereotypical character advert. Their must a character which need to act in unexpected way, to grab audiences' attention, inform them of the product and therefore appeal to their feelings and persuade them to buy the product, which is Volkswagen car. In my advertisement there is a girl waiting or his boyfriend at park. Then the boy comes and tell the girl that he got a surprise her, therefore cover girls eyes and take the girl to the place he park his car, which was the surprise for the girl. And then the boy takes his hand off from girl's eyes, to show his new Volkswagen car. The girl really liked the car; therefore the girl puts herself on the front deck of the car. Then the boy gets a rose out from his back pocket to propose the girl, but the girl paying attention to the boy because she was very engaged with his new car. Therefore the girl even start talking to the car started saying that she "love" the car. On the other end the boy thought that she was talking to him and love him, so, try to kiss the girl. But the girl gets n motion push the boy out of his way, therefore snatch car key's from boy's hand, therefore drives away the car and then logo of Volkswagen and slogan comes up. One way that this
DVD sales: Analysis of performance
Assignment for 4ECQ402- Exploring Business Data; INTRODUCTION DVD Sales is a company selling DVD players inside the UK. It is a large company with many shops all around the country. The locations of its shops can be divided into three regions of the UK (North, South, East). The company has been selling three different types of DVD players & has been launching advertising campaigns for each of the types in the year 2002. The aim of this part of the report (task 1) is to assess the performance of sales for the three different types of DVD players and analyse the affects of other factors that might have affected the sales. The performance of the company has been stored as a data in the PC and these data's will be the source of information for this report. 'Minitab' application system will be used to generate findings and calculations. The relevant source of information used in this report will be; * Regional Location of the individual outlets (North, South, East), * Gender of manager in individual shops, * The age of the manager in the individual shops, * Price increase of the products in individual outlets from the year 2000, * Average monthly advertising expenditure of individual outlet, * Average annual sales of individual outlet for individual products, * Total DVD player sales for individual outlet (Annually). The second part of the report (task 2) involves
stereotyping females
Drive which in a way are stereotyping females as it is suggesting that they are not mechanically minded and perhaps have low concentration levels. The alliteration in the catch phrase at the bottom of the advertisement "designed for living. Engineered to last" ensures that it stays in the reader's mind. Another interesting feature in this advertisement is that it suggests it is endorsed by a charity campaigning to raise awareness about breast cancer. Again, alliteration is used very effectively here: "breakthrough breast cancer" appears on the top left-hand corner of the advertisement. This is a slick clever advertisement. The car itself looks very stylish. By merely having the breast cancer awareness warning (with logo) and the slogan "control yourself", the advertisement has allowed the car to take the central stage. Moreover, repletion is used to reinforce the message as the copy continues with "life's better when you take control." All this suggests that the advertisers have given some money to a charity, which women would relate to (whether or not they have actually done this). It also suggests that in order to take control of their lives, young women need this car and by acquiring it, they are buying into a super lifestyle. While this sounds very contrived, the advertisement looks really good and I think it is very effective. The second advertisement I will be looking
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two have become closely linked. Coca-Cola has a long history of supporting and working with people
Coca-Cola Summary: Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two have become closely linked. From this lengthy relationship, the Company has a deep understanding of the game and of the excitement of football fans. One of The Coca-Cola Company's core values is to "support and strengthen our communities" and Coca-Cola has taken a unique and innovative approach to local communities through the development of its football-related programmes. Creating strong relationships is at the heart of any successful business. Strong grass-roots programmes that introduce young people to football in a supportive environment is also the best way of building and sustaining football at international level. Because of its central position in the lives of many GB citizens, football plays a key role in Coca-Cola GB's marketing activities. The Company's focus is on the football fan rather than football itself and Coca-Cola sees itself not as an external sponsor of football but as a 'football insider'. Coca Cola operates at four main levels: * International: world cup, European Championship * High level Domestic: Premiership in England and Premier League in Scotland * Local Clubs/Community: Sweeper Zone Programme, local relationships with clubs * Grass roots: the Schools Football Associations
Comparing and analyzing the two James Bond posters
Comparing and analyzing the two James Bond posters 'With love from Russia' and 'Casino Royale'. The two James bond films have many different ways of advertising and give of very different impressions and have roughly half a decade between them. During the 47 years between the two film society, manners and the role of me and women have changed. Now days people can be more daring with the way the can advertise, rules have lessen and so has the custom. In the new poster it has a lot of technology and editing where as the older advert has been draw up but pencil which reflects on the times we live in now, if someone drew and advert it wouldn't really attract people because we are so use to bold high definition pictures, films, computers etc... Formalness still occurs in both of the adverts But in two very different ways, The first one has more of a smart formalness with James bond where as the one released in 2007 has bond looking more rugged and scruffy with open shirt and no tie, which symbolizes how fashion has changed. Back when the old bond film came out people generally did wear smarter clothes where as now the every day fashion in more casual. Bond girl obviously play a very important part in the actually James bond films and do stay sexy and seductive in the adverts but in two different ways in the with love from Russia advert they are more revealing and look like there
Analysis of "Iron Man" trailer
The trailer starts with some shots we've seen before, of Tony Stark (Robert Downey Jr.) demonstrating his latest war weaponry in Iraq. The audio track of AC/DC's "Back in Black" might seem a bit random, but the riff certainly gets things off on the right foot. We get a bit more of the well-traveled sequence, in which Stark cracks some jokes with his military escorts. We can notice the tinkling ice cubes in that glass he's swigging from, and we some media intertextuality as if he were Dudley Moore in an "Arthur" movie - it's Favreau foreshadowing the alcoholism that will haunt Stark in the sequel. Is it better to be feared, or respected?" Downey asks. "I say, is it too much to ask for both?" This trailer shows us the full-on demonstration of Stark Industries' super-missiles, leading to a drool-worthy shot of the weaponry exploding behind Downey as he raises his hands like a god. He then raises a toast "to peace," Giving some good Insight Into his further character as a quite sarcastic and cocky man. Stark begins his downfall with a series of explosions, gunplay and a quick glimpse at the half-burned scalp of the mastermind behind his capture tying in with Todorovs
