In this report, Handu Hotel, a famous local hotel in the city of Chengdu, China, was chosen to be analysed using the 7P marketing mix.
7P Service Analysis on Handu Hotel Assessment item 3 - Report - Service Product Analysis MRKT19036 -Marketing of Service Products Term 2, 2011 Prepared and Submitted by First name, LASTNAME, Student ID First name, LASTNAME, Student ID First name, LASTNAME, Student ID Due Date: 22 September 2011 Date Submitted: 22 September 2011 Executive summary With the increasing concerns of qualities and strategic effectiveness of the service products via its marketing activities, the report is made to analyse the Handu Hotel's marketing strategies via the 7P's model. As for details, firstly, the background of Handu Hotel in terms of brief introduction and personal experiences towards this hotel had been offered by the report; after that, the 7P's analysis for Handu Hotel had been outlined through which the service product, pricing, promotion, place, people, processes and physical evidence of this hotel had been critically analysed and discussed based on personal experiences, relevant theoretical frameworks, as well as empirical studies from the recent literatures. Based on findings from the 7P's analysis for Handu Hotel, this report had also offered the recommendations for this hotel via four areas - price, promotional, people, and processes strategies. The recommendations could be concluded as following: * Price strategies of Handu Hotel shall be made more logic and
To what extent did the position of the black population improve between 1940 and 1950?
To what extent did the position of the black population improve between 1940 and 1950? During 1940 and 1950 the black people struggled to fight for their basic civil rights in the United States of America. The black people suffered strong discrimination in terms of housing, jobs and even education and travel. The blacks also sometimes suffered physical racial attacks. However during the 1940's and early 1950's blacks fought to improve the civil rights in a number of different aspects. These aspects were in political, social and economic areas. An example of the political aspects was the proposed March on Washington in March 1941, which was organised by a well educated man called A Phillip Randolph. In terms of improvements in social aspects the blacks probably found the most improvements, with improvements in the armed forces. In the army during the Second World War there was a high enlistment rate. This meant that the black people were employed. Whilst at war however there was only one sign of equal rights which was on the front line. This was because the whites saw the blacks as nothing and that they could afford to lose the black lives. This is a very weak argument for the blacks seeing improvements in life. However there are a number of arguments against blacks getting an improved life during these years which are segregation was most definitely enforced in
Why was Germany unable to defeat Britain by 1941?
0Jamie Davies Coursework Why was Germany unable to defeat Britain by 1941? In this essay I am going to research why Germany was unable to defeat Britain. To enable me to do this I am going to investigate all the key events that happened e.g. the evacuation of Dunkirk. Germany was unable to defeat Britain by 1941 because Germany kept changing their tactics and Britain was taking full advantage of this. The first key event that Britain took full advantage of was the evacuation of Dunkirk in 1940; also know as the "miracle." The advancing German army trapped the British and French armies on the beaches of Dunkirk. 330,000 men were trapped and they were a sitting target, for the Germans. From may 24th 1940 to 4th June 1940 hundreds of small boats helped ferry over 330,000 allied forces from the beaches of Dunkirk, to the larger ships offshore. The larger ships could not get near the beaches of Dunkirk as the beach of Dunkirk was on a shallow slope and the larger boats were an easy target for the Germans. Despite the attacks from German fighter and bomber planes Hitler never launched a full-scale attack on the beaches of Dunkirk. This was Hitler's first fatal mistake of the war, because over 333,000 soldiers were evacuated from the beaches of Dunkirk. The evacuation of Dunkirk was a success because Hitler ordered his tanks to stop outside Dunkirk so the bulk of the
In 1945, atomic bombs were dropped on Hiroshima and Nagasaki. Why did the Americans decide to carry out these attacks? Explain your answer.
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Account for the rise of the Labour Party 1900 - 31
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The Theme of Responsibility in "Mother Courage" and "Metamorphosis"
WORLD LITERATURE ASSIGNMENT ONE Choices, which influence the manner in which the protagonists shape their lives, in the two works' Mother Courage and Her Children: A Chronicle of the Thirty Years War In this essay I am going to explore how responsibility is a driving force which determines choices which influence the manner in which the protagonists shape their lives, in the two works' Mother Courage and Her Children: A Chronicle of the Thirty Years War'1 by Bertolt Brecht and' The Metamorphosis'2 by Franz Kafka. I will explore The responsibility taken up by both the protagonists does not have a positive impact on either, in fact it is one of the reasons for their suffering. Responsibility in both cases can be interpreted as a strong sense of duty, which urges them to make the kind of choices that they do. It is therefore the sense of responsibility that they feel, which has an impact on their emotions, actions and their well-being. Both the works Mother Courage and Her Children by Bertolt Brecht and The Metamorphosis by Franz Kafka deals with the protagonists who have a strong feeling of duty and responsibility toward the well being of her family with a strong feeling of duty and responsibility towards the well being of their families w. Mother courage and Gregor are forced to make harsh choices in their life in order to fulfill the responsibilities that they have towards
Development and Inequality Essay
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Religion was the most serious problem facing Elizabeth in 1558? How far do you agree with this statement?
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Have Powers From Outside the Middle East Helped or Hindered in the Search for a Resolution to the Arab-Israeli Conflict since 1948?
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Bletchley Park
Bletchley Park . Describe the organisation and work of people at Bletchley Park. Bletchley Park was a small estate 50 miles outside London. Bletchley Park, codenamed 'Station X' was an evacuation site for MI6 and the government code and cypher school (Gccs). This location was chosen, as it was far away from London that the Germans would not consider it a worthwhile target to attack. It was founded in 1939 after world war two had started and aimed to break encoded German Messages that were sent using 'Enigma'. Station X was so important that when several code breakers wrote a letter to Winston Churchill asking for more money (because of coming under intense pressure) Churchill's immediate respond was that 'make sure they have all that they want extreme priority and report to me that this has been done'. In Britain there were 'Y stations' where the messages were intercepted. Once a message had been intercepted it would appear as Gibberish. This was because the enigma changed every letter. The German operators of the Enigma had to change the rota settings every day. These rota settings were what the code breakers of Bletchley Park had to figure out. Once they had figured out the settings they could then read all the messages for that day. They had to figure out the new rota settings every day of the war. These were Seventeen thousand five hundred and seventy six different
