Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
Marketing & Marketing Mix usb
Marketing Mix A Definition of Marketing This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product. A Definition of Marketing Mix and what it Contains The four main elements used by a marketing manager to market goods and services. These elements are product, price, place, and promotion.In order for marketing to succeed a range of different activities should take place.This is called the Marketing Mix. The four P's are the key to the product being marketed. Product This is a key part as its quality and appearance etc. are made.It makes the design ,quality, appearance, special features, number of models or sizes etc. The product is essential to be rightly packaged and the branding name suiting the product. In marketing, companies are always trying to make as much profit as possible. They try to establish good famous brands. If a company has a good brand it can produce bucket loads of money. So companies try to extend the life of profitable brands. An
marketing mix
The Marketing Mix A Market is the coming together of buyers and sellers exchanging their goods for money. For innocent the buyers would be the customers and the sellers would be the workers at the shops or supermarkets. In innocents case the goods would be mainly refreshments like smoothies, but also others such as veg pots, thickies etc. Marketing is where companies try to maximise their sales and profits by satisfying the consumers' needs and wants and turning them into profit. The marketing mix is also known as the 4 P's. These are: Product Price Place Promotion. Product Market segmentation Market segmentation can be split up in many ways, for example Age and Sex, Geographical area and Occupation and Income. Here is an example of this; Classification Who is included A Higher Management, administrative and professional B Middle management, administrative or professional C1 Supervisory or clerical, junior management C2 /skilled manual workers D Semi-skilled and Unskilled manual workers E State pensioners, students, casual workers, Unemployment For supermarkets the market segmentation is the way in which the market is split up into smaller markets where the customers have the same needs. This can be many different segments, for example the basics such as bottle sizes, food (veg pots), but also others like business makers, sellers etc. Price To set a
The Marketing Mix
Marketing Mix The marketing mix is the combinations of factors which help the business sell a product- Usually summarised as the 4 P's, which are price, product, promotion and place. It is important I get this right as if I get it wrong it could affect my business's success. And if my business is not successful I will be in a financial problem as the business requires a large amount of capital, buying between 5 and 10 computer pc computers of a sum around £500 each, however I would try see if I can get a discount by buying in bulk. Product The product mix is the combination of products that a business sells, like soap powders, cosmetic's and medicines. The product range is a group of similar products made by a business, like a number of different soap powders. I will be selling a wide range of tea's, coffee's and soft drinks, also selling a few snacks, while putting peanuts next to the computers hoping that the customer gets thirsty. My closest competitors are in Morden I am aware they do not have that good computers, however they have a reasonable amount of them of them. Quality is achieving a standard for a product or service, or a production process, which meets the customers' needs. I will ensure that my business reaches a standard of quality that my customers will be happy with, as I will make sure my computers will be at a high speed and high performance rate. I will
Marketing mix and segmentation of Sony.
MARKETING MIX AND SEGMENTATION OF SONY In marketing two of the most important things are the marketing segmentation and the marketing- mix. Even if you come up with a "gee-whiz" product, if you do not use the right marketing ingredients the result can be devastating. Nowadays, Sony is the one of the most successfully growing electronic companies in the world but it cannot be attributed just to the technology and the innovation. Sony's marketing segmentation consists of four different lines: electronics (camera, computer, camcorder, TV, Walkman, MP3 players), Sony Music and Sony Pictures, digital entertainment (Play Station) and mobile phone (SonyEricsson). One of the biggest steps in Sony's life was when the Sony Computer Entertainment sector was set up with the Play Station 1 (PS1) concept, and later developed with the Play Station 2 (PS2) concept. By the mid-1990s, the whole company was in a deep funk. Its profits had sunk from a high of $1,3 billion in 1992 to a loss of $3,3 billion in 1995. The solution was the Play Station division in 1993. Less than 5-years later, the Play station business had grown to achieve an incredible 40% of Sony's $3 billion in operating profits and nowadays, it brings nearly half of the company's profits and Sony owns the biggest share from this market in the world. So how was this success compromised? Task 1 SEGMENTATION Sony
The Life Cycle of the Stars
Running head: THE LIFE CYCLE OF THE STARS The Life Cycle of the Stars K.B. College Science 101 John September 03, 2007 The Life Cycle of the Stars Stars come in many definitions and in many forms today, there are Rock Stars, Movie Stars, There is even star shaped cereal for children but the most important stars we have our in our solar system. Let us look at the stars in the sky and space, their origins of birth, their features of life, and their features in death. Light is an important part of a stars life, because light is what a star emits and makes it visible to us. Through the study of starlight, the discovery the Earth orbits the sun appeared. In addition, the aberrations of starlight eventually lead to the discovery of stellar parallax in 1838. There are many forms of photons and electromagnetic waves and because of the various forms and shapes, we are able to study star by the light that they emit. In the Hierarchy of the universe, stars play an important role. They are huge bodies that have come into being from great clouds of light elements, either with the stars forming simultaneously, or in later evolution of the galaxies. When a star is born out of enormous clouds of gas and dust, they come together into a gigantic ball. Then there is the pressure from all the gas and dust banging into each other and it can reach millions of degrees in temperature. The
Creative Product Promotion
Introduction In this task I have been requested to select a business of my preference. I have been asked to describe the promotional mix used by two selected organisations for a selected product/service. I have selected to analyse a company called Sony-Ericsson which is a global market leader with regard to electronics and the various marketing strategies they apply to the products they manufacture. The product that I will be looking into will be the Sony T630 mobile phone. The Promotional Mix Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include: * Advertising * Public relations * Sales promotions * Direct marketing * Personal selling * Corporate image * Exhibitions * Sponsorship I will now describe the promotional mix used in this campaign. Advertising This campaign is advertised on, billboards, and on the internet. Different types of advertising are aimed at different people. Advertising can reach a large and widely distributed audience. For example, this campaign is advertised on TV; therefore this campaign will be seen by a massive amount of people throughout the country. Also, billboard advertising maybe aimed at people who drive and when say for example you're driving home from work, your eyes might be drawn to this
The systems development life cycle (SDLC) is a conceptual model used in project management that describes the stages involved in an information system development project.
Contents What is systems development life cycle (SDLC)? 2 Prototyping 3 Types of Software Prototyping 3 Wireframes/Paper Prototypes 3 Visual Prototypes 4 Wireframes/Paper 4 Interactive Prototypes 4 Benefits of Software Prototyping 4 Disadvantages of Prototyping 5 Insufficient analysis: 5 User confusion of prototype and finished system: 5 Developer attachment to prototype: 6 Excessive development time of the prototype: 6 Expense of implementing prototyping 6 Best projects to use Prototyping 6 When to use 7 Rapid Application Development (RAD) 7 Usage of RAD 10 Dynamic Systems Development Method 12 Critical Success Factors of DSDM 13 DSDM Model Limitations 14 DSDM Model Advantages 14 Waterfall model 15 Requirement Analysis & Definition: 16 System & Software Design: 16 Implementation & Unit Testing: 16 Integration & System Testing: 16 Limitations of the Waterfall Life Cycle Model 17 Advantages 17 Spiral model 18 Advantages 19 Limitation / Disadvantages 19 What is systems development life cycle (SDLC)? The systems development life cycle (SDLC) is a conceptual model used in project management that describes the stages involved in an information system development project. Even though the system is small, it is better to have a proper system development plan, not only because it helps to save the time and the money, but also because it has a proper
The Carbon Cycle
The Carbon Cycle The Carbon Cycle is a complex series of processes through which all of the carbon in existence rotates. Carbon is an essential element which is used in life process like photosynthesises which occurs in daytime in the presence of sunlight and carbon in the gaseous form of carbon dioxide. All green plants are known as producers because they can produce their own food via the process of photosynthesis. The green plant is always the start of any food chain and is consumed by the primary consumer. Photosynthesis occurs in the green part of a plant, usually the leaf as chlorophyll is present here, were the carbon dioxide is absorbed from the atmosphere through the stomata which are pores caused by guard cell and is stored in the spongy mesophyll layer of the plant were it used alongside light and the green pigment chlorophyll which produces glucose, water and oxygen as the products of the process. The glucose is used by the plant as a food source and the water is mainly lost via transpiration to the atmosphere and oxygen is secreted by the processes of simple diffusion. Plants are autotrophic as they produce their own food. As explained above carbon dioxide is absorbed from the atmosphere into the plant for photosynthesis. Another life process which occurs in animals all the time but in plants only in night time in the absence of sun light is Respiration.
McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
