McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
Marketing Management - Swisher Mower and Machine Company.
MBA5009 Marketing Management Group Report Of Case 5 Swisher Mower and Machine Company Submitted by Zeng Min, Bernice Ellen Novidia Adisoebrata Tan Xiao Ling, Linda Liu Bei, Pat Paul Lim Suparto Quach Thi Thu Hien Huang Yue Hong, Sarah NUS Business School National University of Singapore Wayne Swisher, President and Chief Executive Office of Swisher Mower and Machine Company (SMC), was weighing the proposal of a private branding arrangement for SMC's line of riding mowers. He thought the inquiry presented an opportunity but details should be studied more closely. Situation Analysis: Company Background: Established in 1945 by Max Swisher, SMC grew steadily with unit volume for SMC riding mowers peaking at 10,000 units with sales of $2 million in 1966. In the 1990s, the unit volume remained constant with around 4,250 riding mowers per year. Compared with 1,263,000 unit sales in riding mowers and tractors industry, SMC only occupied around 0.3% market share. Max Swisher, the current CEO, thought maintaining a small company image had also been an important aspect of his business philosophy, which led to the good personal relationships with dealers and customers alike. SMC produced limited but differentiated products. SMC's flagship product, the Ride King, was credited with the first zero-turning-radius riding mower. SMC also produced a trail-mower called T-44
Plan: The effect of the end product, phosphate, on the enzyme phosphatase
The effect of the end product, phosphate, on the enzyme phosphatase . Plan Phosphatase enzymes release phosphates from a variety of substrates for synthesis of nucleotides, phospholipids, etc. They are found in both plant and animal tissues and can be classified as acid or alkaline depending on their optimum pH. In this experiment an acid phosphatase from potato was used. Hypothesis Since phosphate is a product of phosphatase activity, it may act as an end product inhibitor of the phosphatase enzyme, therefore slowing down the enzyme-catalyzed reaction. Background knowledge Enzymes are biological catalysts which speed up the metabolic reaction inside the cells. Enzymes are proteins and therefore can function because of their specific 3D shape. The active site is part of the molecule which allows the substrate to enter and form enzyme-substrate complex. If the shape of the active site changed, the substrate will not fit in, therefore the enzyme cannot function properly. The activity of enzyme is not only affected by temperature, pH, but also by enzyme inhibitors. These are the substances which can reduce the activity of enzymes. There are two types of enzyme inhibitors which refer to competitive and non-competitive inhibitor. Competitive inhibitor is a molecule which has a similar shape to the substrate, competing with the substrate for the active site of the enzyme and
T-Mobile Marketing strategy suggestion
A marketing strategy suggestion for T-Mobile Marketing strategy section Lewis Cuddy My marketing strategy suggestion To account for the modern necessity of e-commerce I would improve the T-Mobile website. The T-Mobile website is already very effective and offers almost everything available in a shop therefore there are only two ways in which I feel improvements can be made; Offering a phone comparison feature would be very useful. This feature would allow customers to compare the functions, specifications and prices of several products at once. When loading one of the 'shop' pages such as pay as you go deals I found the initial page very overpowering. There is a lot of information and graphics on a single page and therefore I would recommend simplifying these pages. I would recommend two new sponsorship deals, one with Manchester United FC and the second with X-Factor. Manchester United FC is not only regarded as the best British football club but they also have the largest fanbase in the world. This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most
GDP, or Gross Domestic Product.
GDP, or Gross Domestic Product measures the total value of goods and services produced in the economy over a given time period. This time period is usually yearly, but Gross Domestic Product can also be measured quarterly. There are three methods of measuring national income, and all three of them can be applied to Gross Domestic Product. They are income, expenditure and output. In theory, all three methods should produce the same outcome, but in practice differences arise due to errors and difficulties in the compilation of the statistics. Gross domestic product can be shown as follows: GDP = C + I + G + X - M where C = Consumption I = Investment G = Government spending X = Exports M = Imports I is composed of two parts. GDFCF is gross domestic fixed capital formation and secondly, net change in stocks. In order to increase the accuracy of National Income (Yn) figures when using the expenditure measure, it is necessary to remove the distorting effect of expenditure taxes and subsidies. This process is known as the factor cost adjustment and involves the deduction of the value of expenditure taxes and the addition of the value of any subsidies. A further distortion to Yn figures is the rate of increase in prices (inflation), and a statistical adjustment is necessary to remove the impact of inflation. This statistical adjustment is known as the GDP deflator.
An Investigation into the Mitotic Nuclear Division of Allium Sativum Root Tip Cells, and the Relative Duration of Each Phase of this Cellular Cycle
An Investigation into the Mitotic Nuclear Division of Allium Sativum Root Tip Cells, and the Relative Duration of Each Phase of this Cellular Cycle. Aim To conduct an investigation into the relative durations of the phases that occur in the mitotic nuclear division of meristematic Allium Sativum root tip cells, evaluating the validity of a hypothesis proposed that states that these mitotic phase durations will be of different. Hypothesis The Expected Results: The Relative Length of Each Stage of Mitotic Nuclear Division Through the process of conducting background research, it has been possible to suggest a theoretical ratio concerning the timing for each stage of the mitotic cycle; "Although the stages of mitosis are necessarily shown as static events, it must be emphasized that the process is a continuous one and the names "anaphase", "metaphase", etc., do not imply that the process of mitosis comes to a halt at this juncture. Moreover, the stages shown are not selected at regular intervals of time, e.g. in the embryonic cells of a particular grasshopper the timing at 38°C is as follows: prophase 100 min, metaphase 15 min, anaphase 10 min, telophase 60 min." 1 These specified times essentially form the ratio that will be used throughout the investigation (dividing each stage in the ratio by a factor of 5 provides the ratio (20:3:2:12), and allow a range of
Revision notes - origins of life on Earth, chemistry of life
8.4 LIFE ON EARTH 8.4.1 Origin of life 8.4.1.1 Identify the r/ship between the conditions on early Earth and the origin of organic molecules * Early earth contained no ozone layer › large amounts of UV radiation reached the earth * Little free oxygen (anoxic) therefore no ozone layer. * The volcanic emissions filled the atmosphere with methane (CH4), ammonia (NH3), H, CO2, CO and small amounts of water vapour. * The violent electrical storms and acidic rain formed the present warm and mineral-rich oceans. * There are only two possible ways organic molecules could have formed either - formed on earth from simpler molecules (Abiogenesis) - arrived from the cosmos (Panspermia) 8.4.1.2 Discuss the implications of the existence of organic molecules in the cosmos for the origin of life on Earth Panspermia * Elements found in space (H, He, C, O, N, P) can combine to form organic molecules. * Some of these compounds including amino acids have been found in meteors that have struck the earth's surface. * Panspermia proposes that living organisms were seeded on earth as passengers on comets and meteors (ie. Life evolved elsewhere and travelled to earth) 8.4.1.3 Describe two scientific theories relating to the evolution of the chemicals of life and discuss their significance in understanding the origin of life Chemosynthesis * Formation of complex organic molecules on
Price as one of the 4 P's.
Task 12: Price Price is another one of the 4P's which is very important in marketing as most people cannot afford to buy anything no matter what the price is instead people's decision on buying a product is usually if the price right and if they can afford it. For price businesses use different types of strategies to price their products, incorrect pricing leads to costumers not buying their products therefore will loose income and turn bankrupt if a sol trader like I am. Price has always been a very important factor in the marketing mix but it's even more vital in today's competitive environment when businesses have to compete ruthlessly with their competitors. There are many factors that affect the price a business might charge. A business usually will look at its competitor's prices and see what they are charging then they can price their according. Also for a new business like mine I'm going to keep in mind that I am a new company without a reputation so I must have low prices other wise consumers will prefer to go to a well known brand so I have to try and get consumers attention. Other factors include looking at supply and demand once they research this they have to choose their strategies depending on the time and product. There are seven main strategies I will be looking at and comparing which one is best for my business and when. Penetration pricing: This is when
To determine the amount of ammonia in a sample of household cleaning product, 'cloudy ammonia', in the form of NH4OH through the process of volumetric analysis.
Volumetric Analysis of Ammonia in Household Cleaning Product Aim: To determine the amount of ammonia in a sample of household cleaning product, 'cloudy ammonia', in the form of NH4OH through the process of volumetric analysis. Introduction: Neutralisation refers to the process whereby an acid reacts with a base in stoichiometric proportions to each other to form a salt and water. In this experiment, the neutralisation reaction can be summarized by the following equation: HCl (aq) + NH4OH (aq) NH4Cl (aq) + H2O (l) In this prac, the primary standard is Na2CO3. Primary standards are substances that possess certain properties (i.e. it is soluble), which enable it to be made up into a solution of a known concentration with distilled water to high degree of accuracy. A secondary standard on the other hand, is any solution that has an accurately known concentration. In this experiment, HCl acid is the secondary standard. The standardising of HCl can be summarized by the following equation: 2HCl (aq) + Na2CO3 (aq) 2NaCl(aq) + CO2 (g) + H2O (l) Since sodium carbonate is deliquescent, it is kept in a desiccator to prevent it from absorbing water vapour from the atmosphere. The equivalence point of a titration is the point where the reactants are present in stoichiometric proportions to each other. The end point of a titration is the stage at which the chosen
Is Beauty the Key to a Better Life?
Shawna Danielson Kellie Clemmer Psych 1110 23 February 2009 Is Beauty the Key to a Better Life? . What am I being asked to believe or accept? Attractiveness plays an important role in whether or not an individual will be successful- both at home and in the workplace. Some individuals argue that attractiveness can hinder a persons chance for a successful relationship and can belittle their talents and intelligence. Others argue that attractiveness can improve an individual's chances of having a happy, successful relationship, and that beautiful people earn more, live longer, and have better lives. 2. What evidence is there to support the assertion? Our American culture looks to a women's body, and physical appearance, as a way of determining femininity (Kalof, 1999). There is evidence that suggests that physical attractiveness influences others perceptions and evaluation, treatment afforded by others, and overt behavior and self-perception. This occurs throughout an individual's lifespan, in both men and women, and in other cultures as well (Baron, Markman, & Bollinger, 2006). For centuries, beauty has been equated with having positive qualities. Beautiful people are perceived as having elegant homes, expensive cars, and successful lives. They are also expected to be healthy, wealthy, ad wise (Van Leeuwen & Macrae, 2004). They are also perceived as being more
