Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
Marketing mix and segmentation of Sony.
MARKETING MIX AND SEGMENTATION OF SONY In marketing two of the most important things are the marketing segmentation and the marketing- mix. Even if you come up with a "gee-whiz" product, if you do not use the right marketing ingredients the result can be devastating. Nowadays, Sony is the one of the most successfully growing electronic companies in the world but it cannot be attributed just to the technology and the innovation. Sony's marketing segmentation consists of four different lines: electronics (camera, computer, camcorder, TV, Walkman, MP3 players), Sony Music and Sony Pictures, digital entertainment (Play Station) and mobile phone (SonyEricsson). One of the biggest steps in Sony's life was when the Sony Computer Entertainment sector was set up with the Play Station 1 (PS1) concept, and later developed with the Play Station 2 (PS2) concept. By the mid-1990s, the whole company was in a deep funk. Its profits had sunk from a high of $1,3 billion in 1992 to a loss of $3,3 billion in 1995. The solution was the Play Station division in 1993. Less than 5-years later, the Play station business had grown to achieve an incredible 40% of Sony's $3 billion in operating profits and nowadays, it brings nearly half of the company's profits and Sony owns the biggest share from this market in the world. So how was this success compromised? Task 1 SEGMENTATION Sony
McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
Marketing Management - Swisher Mower and Machine Company.
MBA5009 Marketing Management Group Report Of Case 5 Swisher Mower and Machine Company Submitted by Zeng Min, Bernice Ellen Novidia Adisoebrata Tan Xiao Ling, Linda Liu Bei, Pat Paul Lim Suparto Quach Thi Thu Hien Huang Yue Hong, Sarah NUS Business School National University of Singapore Wayne Swisher, President and Chief Executive Office of Swisher Mower and Machine Company (SMC), was weighing the proposal of a private branding arrangement for SMC's line of riding mowers. He thought the inquiry presented an opportunity but details should be studied more closely. Situation Analysis: Company Background: Established in 1945 by Max Swisher, SMC grew steadily with unit volume for SMC riding mowers peaking at 10,000 units with sales of $2 million in 1966. In the 1990s, the unit volume remained constant with around 4,250 riding mowers per year. Compared with 1,263,000 unit sales in riding mowers and tractors industry, SMC only occupied around 0.3% market share. Max Swisher, the current CEO, thought maintaining a small company image had also been an important aspect of his business philosophy, which led to the good personal relationships with dealers and customers alike. SMC produced limited but differentiated products. SMC's flagship product, the Ride King, was credited with the first zero-turning-radius riding mower. SMC also produced a trail-mower called T-44
Section 2-Marketing
Section 2 - Marketing To make a successful business we needed to complete a number of marketing tasks to research into price, place and promotion. The marketing director was Charlie, who with help from the team researched thoroughly into each of these three subjects. At first the group's idea for a business was to make magnets and sell them in school. Many other ideas were considered, including a football tournament, fair games in the hall and other plans. We were aiming at the target market of lower school, as we were going to sell the magnets on the premises. We thought that the younger students would prefer the product than the older ones, and so needed to plan the product to attract their attention. Also, our market research showed there was more females than males interested, shown in the chart. We decided upon this idea for a number of reasons, including that we could not get permission to use the hall for other events. Furthermore, magnets would be a lot cheaper to make - consequently we could hopefully make more money. We conducted a small amount of primary and secondary research, but probably should have completed more, although the research we used was relatively useful to help us target the product. Primary research is research conducted by the company itself, whereas secondary research is taken from another source that has completed it. The primary research we
Plan: The effect of the end product, phosphate, on the enzyme phosphatase
The effect of the end product, phosphate, on the enzyme phosphatase . Plan Phosphatase enzymes release phosphates from a variety of substrates for synthesis of nucleotides, phospholipids, etc. They are found in both plant and animal tissues and can be classified as acid or alkaline depending on their optimum pH. In this experiment an acid phosphatase from potato was used. Hypothesis Since phosphate is a product of phosphatase activity, it may act as an end product inhibitor of the phosphatase enzyme, therefore slowing down the enzyme-catalyzed reaction. Background knowledge Enzymes are biological catalysts which speed up the metabolic reaction inside the cells. Enzymes are proteins and therefore can function because of their specific 3D shape. The active site is part of the molecule which allows the substrate to enter and form enzyme-substrate complex. If the shape of the active site changed, the substrate will not fit in, therefore the enzyme cannot function properly. The activity of enzyme is not only affected by temperature, pH, but also by enzyme inhibitors. These are the substances which can reduce the activity of enzymes. There are two types of enzyme inhibitors which refer to competitive and non-competitive inhibitor. Competitive inhibitor is a molecule which has a similar shape to the substrate, competing with the substrate for the active site of the enzyme and
T-Mobile Marketing strategy suggestion
A marketing strategy suggestion for T-Mobile Marketing strategy section Lewis Cuddy My marketing strategy suggestion To account for the modern necessity of e-commerce I would improve the T-Mobile website. The T-Mobile website is already very effective and offers almost everything available in a shop therefore there are only two ways in which I feel improvements can be made; Offering a phone comparison feature would be very useful. This feature would allow customers to compare the functions, specifications and prices of several products at once. When loading one of the 'shop' pages such as pay as you go deals I found the initial page very overpowering. There is a lot of information and graphics on a single page and therefore I would recommend simplifying these pages. I would recommend two new sponsorship deals, one with Manchester United FC and the second with X-Factor. Manchester United FC is not only regarded as the best British football club but they also have the largest fanbase in the world. This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most
Online Marketing
eBusiness / Kmart Analysis Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always "open". According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart's e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided
GDP, or Gross Domestic Product.
GDP, or Gross Domestic Product measures the total value of goods and services produced in the economy over a given time period. This time period is usually yearly, but Gross Domestic Product can also be measured quarterly. There are three methods of measuring national income, and all three of them can be applied to Gross Domestic Product. They are income, expenditure and output. In theory, all three methods should produce the same outcome, but in practice differences arise due to errors and difficulties in the compilation of the statistics. Gross domestic product can be shown as follows: GDP = C + I + G + X - M where C = Consumption I = Investment G = Government spending X = Exports M = Imports I is composed of two parts. GDFCF is gross domestic fixed capital formation and secondly, net change in stocks. In order to increase the accuracy of National Income (Yn) figures when using the expenditure measure, it is necessary to remove the distorting effect of expenditure taxes and subsidies. This process is known as the factor cost adjustment and involves the deduction of the value of expenditure taxes and the addition of the value of any subsidies. A further distortion to Yn figures is the rate of increase in prices (inflation), and a statistical adjustment is necessary to remove the impact of inflation. This statistical adjustment is known as the GDP deflator.
Cookies experiment Aim: To find out what type of powder reacts more towards heat and therefore expanding inside a cookie mix. Prediction: Based on the research I maid I think that the powder with the least different type of carbohydrates and elements wi
Cookies experiment Aim: To find out what type of powder reacts more towards heat and therefore expanding inside a cookie mix. Prediction: Based on the research I maid I think that the powder with the least different type of carbohydrates and elements will be the one to heat up faster. When it heats up faster each grain expands much more making the cookie longer. Method: . Make the base cookie mix 2. Using the same shape cutter cut 6 cookies from the cookie mix with similar attributes. 3. Put in different containers a teaspoon of each of the following powders: sugar, coffee, cereal crumbs, chocolate milk powder and cinnamon. 4. Put one cookie sized mixes into the container with sugar and make sure the sugar is inside the cookie mix. 5. Repeat step 4 for each of the powders. 6. Place all five cookies into the oven; add an extra cookie without any powder added to it. 7. Measure each cookie's length in cm. 8. Bake for 20 minutes at 200ºC. 9. Measure the length of each cookie. Materials: • Metal and glass containers • Cookie mix • Ruler • Oven • Tea spoon • 5 different powders (sugar, coffee, cereal crumbs, chocolate milk powder and cinnamon) • Mold to cut cookie mix Variables: * Independent: The type of powder added to the cookie mix * Dependent: Change in length of cookie after being baked * Controlled: Mass of cookie mix for each
