McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
Marketing Management - Swisher Mower and Machine Company.
MBA5009 Marketing Management Group Report Of Case 5 Swisher Mower and Machine Company Submitted by Zeng Min, Bernice Ellen Novidia Adisoebrata Tan Xiao Ling, Linda Liu Bei, Pat Paul Lim Suparto Quach Thi Thu Hien Huang Yue Hong, Sarah NUS Business School National University of Singapore Wayne Swisher, President and Chief Executive Office of Swisher Mower and Machine Company (SMC), was weighing the proposal of a private branding arrangement for SMC's line of riding mowers. He thought the inquiry presented an opportunity but details should be studied more closely. Situation Analysis: Company Background: Established in 1945 by Max Swisher, SMC grew steadily with unit volume for SMC riding mowers peaking at 10,000 units with sales of $2 million in 1966. In the 1990s, the unit volume remained constant with around 4,250 riding mowers per year. Compared with 1,263,000 unit sales in riding mowers and tractors industry, SMC only occupied around 0.3% market share. Max Swisher, the current CEO, thought maintaining a small company image had also been an important aspect of his business philosophy, which led to the good personal relationships with dealers and customers alike. SMC produced limited but differentiated products. SMC's flagship product, the Ride King, was credited with the first zero-turning-radius riding mower. SMC also produced a trail-mower called T-44
Plan: The effect of the end product, phosphate, on the enzyme phosphatase
The effect of the end product, phosphate, on the enzyme phosphatase . Plan Phosphatase enzymes release phosphates from a variety of substrates for synthesis of nucleotides, phospholipids, etc. They are found in both plant and animal tissues and can be classified as acid or alkaline depending on their optimum pH. In this experiment an acid phosphatase from potato was used. Hypothesis Since phosphate is a product of phosphatase activity, it may act as an end product inhibitor of the phosphatase enzyme, therefore slowing down the enzyme-catalyzed reaction. Background knowledge Enzymes are biological catalysts which speed up the metabolic reaction inside the cells. Enzymes are proteins and therefore can function because of their specific 3D shape. The active site is part of the molecule which allows the substrate to enter and form enzyme-substrate complex. If the shape of the active site changed, the substrate will not fit in, therefore the enzyme cannot function properly. The activity of enzyme is not only affected by temperature, pH, but also by enzyme inhibitors. These are the substances which can reduce the activity of enzymes. There are two types of enzyme inhibitors which refer to competitive and non-competitive inhibitor. Competitive inhibitor is a molecule which has a similar shape to the substrate, competing with the substrate for the active site of the enzyme and
T-Mobile Marketing strategy suggestion
A marketing strategy suggestion for T-Mobile Marketing strategy section Lewis Cuddy My marketing strategy suggestion To account for the modern necessity of e-commerce I would improve the T-Mobile website. The T-Mobile website is already very effective and offers almost everything available in a shop therefore there are only two ways in which I feel improvements can be made; Offering a phone comparison feature would be very useful. This feature would allow customers to compare the functions, specifications and prices of several products at once. When loading one of the 'shop' pages such as pay as you go deals I found the initial page very overpowering. There is a lot of information and graphics on a single page and therefore I would recommend simplifying these pages. I would recommend two new sponsorship deals, one with Manchester United FC and the second with X-Factor. Manchester United FC is not only regarded as the best British football club but they also have the largest fanbase in the world. This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most
GDP, or Gross Domestic Product.
GDP, or Gross Domestic Product measures the total value of goods and services produced in the economy over a given time period. This time period is usually yearly, but Gross Domestic Product can also be measured quarterly. There are three methods of measuring national income, and all three of them can be applied to Gross Domestic Product. They are income, expenditure and output. In theory, all three methods should produce the same outcome, but in practice differences arise due to errors and difficulties in the compilation of the statistics. Gross domestic product can be shown as follows: GDP = C + I + G + X - M where C = Consumption I = Investment G = Government spending X = Exports M = Imports I is composed of two parts. GDFCF is gross domestic fixed capital formation and secondly, net change in stocks. In order to increase the accuracy of National Income (Yn) figures when using the expenditure measure, it is necessary to remove the distorting effect of expenditure taxes and subsidies. This process is known as the factor cost adjustment and involves the deduction of the value of expenditure taxes and the addition of the value of any subsidies. A further distortion to Yn figures is the rate of increase in prices (inflation), and a statistical adjustment is necessary to remove the impact of inflation. This statistical adjustment is known as the GDP deflator.
Price as one of the 4 P's.
Task 12: Price Price is another one of the 4P's which is very important in marketing as most people cannot afford to buy anything no matter what the price is instead people's decision on buying a product is usually if the price right and if they can afford it. For price businesses use different types of strategies to price their products, incorrect pricing leads to costumers not buying their products therefore will loose income and turn bankrupt if a sol trader like I am. Price has always been a very important factor in the marketing mix but it's even more vital in today's competitive environment when businesses have to compete ruthlessly with their competitors. There are many factors that affect the price a business might charge. A business usually will look at its competitor's prices and see what they are charging then they can price their according. Also for a new business like mine I'm going to keep in mind that I am a new company without a reputation so I must have low prices other wise consumers will prefer to go to a well known brand so I have to try and get consumers attention. Other factors include looking at supply and demand once they research this they have to choose their strategies depending on the time and product. There are seven main strategies I will be looking at and comparing which one is best for my business and when. Penetration pricing: This is when
To determine the amount of ammonia in a sample of household cleaning product, 'cloudy ammonia', in the form of NH4OH through the process of volumetric analysis.
Volumetric Analysis of Ammonia in Household Cleaning Product Aim: To determine the amount of ammonia in a sample of household cleaning product, 'cloudy ammonia', in the form of NH4OH through the process of volumetric analysis. Introduction: Neutralisation refers to the process whereby an acid reacts with a base in stoichiometric proportions to each other to form a salt and water. In this experiment, the neutralisation reaction can be summarized by the following equation: HCl (aq) + NH4OH (aq) NH4Cl (aq) + H2O (l) In this prac, the primary standard is Na2CO3. Primary standards are substances that possess certain properties (i.e. it is soluble), which enable it to be made up into a solution of a known concentration with distilled water to high degree of accuracy. A secondary standard on the other hand, is any solution that has an accurately known concentration. In this experiment, HCl acid is the secondary standard. The standardising of HCl can be summarized by the following equation: 2HCl (aq) + Na2CO3 (aq) 2NaCl(aq) + CO2 (g) + H2O (l) Since sodium carbonate is deliquescent, it is kept in a desiccator to prevent it from absorbing water vapour from the atmosphere. The equivalence point of a titration is the point where the reactants are present in stoichiometric proportions to each other. The end point of a titration is the stage at which the chosen
Explain the main features of the behaviour of firms which operate in an oligopolistic market (10)
Explain the main features of the behaviour of firms which operate in an oligopolistic market (10) An oligopolistic market is one which has several main firms that dominate the market and the labour supply is concentrated around them. All firms are interdependent and the actions of one firm will directly affect another, all products are differentiated but there are close substitutes to them. Within the market there are high barriers to entry and exit and collusion may occur. A firms behaviour in an oligoplistic market is much dependant on that of the other firms. As there is no competition on price they must compete on other aspects of the marketing mix such as place and promotions, this means that firms will have to invest into Research and Development in order to improve their product and make it seem more attractive to consumers. In an oligoplistic market there are no diseconomies of scale due to the L shaped average cost curve as firms cannot compensate for them because of the kinked demand curve. Firms have to behave in this way as there is no room for price reductions as soon as one firm puts its prices down the other firms will lower their prices and this can lead to a price war. The kinked demand curve model assumes that a business might face a dual demand curve for its product based on the likely reactions of other firms in the market to a change in its price or
Does the increasingly global nature or business mean that all organisations need to change their strategies significantly to achieve higher profits?
Exam Question June 2011: The business world is becoming increasingly global. As a result of this, many companies, such as Costa Coffee and Dyson, have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature or business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee, Dyson and/or other organisations that you know. (40 marks) The world is becoming a smaller place due to globalisation. It has helped communication around the world making everyone more connective. Companies all of a sudden have access to different countries and have more potential to grow and expand as developing countries have recently under gone rapid growth and industrialization causing new emerging market businesses can enter. This has put pressure on Weston business to expand into theses new regains because if they don't expand they would not be able to compete with competitors increase in expansion and corporate power. Looking at Gap Inc I discovered that they changed their Ansoff Matrix strategy in order to expand and grow. Gap Inc decided it would be best to use the strategy market development, this is where a
McDonald's. What are the Management functions at McDonald's?
McDonald's INTRODUCTION TO McDonald's Mission Statement Mc Donald's vision is to be the UK's biggest, best quick service restaurant experience. Since McDonald's opened its first restaurant in the UK in October 1974, the Golden Arches have become a familiar symbol, now seen on high streets, alongside major roads, on cross channel ferries, in leisure and retail parks and at airports. During 2000, the company bought young people from communities all over the UK to perform on stage at the Dome in Greenwich as part of McDonald's Our Town Story. This explains the History of McDonalds. By the end of 2000, there were 1,116 McDonald's restaurant operating in the UK, representing a total investment in property and equipment of over £1.5 billion. The company employed just fewer than 50,000 people and 18,000 were employed by McDonald's franchises. Today, more than 2.5 million people in this country place their trust in McDonalds every day - trusting the Company to provide them with food of a high standard, quick service and value for money. E1 CLEARLY IDENTIFYING MANAGEMENT FUNCTIONS AND THEIR APLLICATION TO THE BUSINESS A restaurant manager makes sure that customers can come into the restaurant and enjoy the quality food and service they have come to expect from McDonald's. This takes in everything from the welfare of staff through to the performance of the restaurant
