marketing mix
The Marketing Mix A Market is the coming together of buyers and sellers exchanging their goods for money. For innocent the buyers would be the customers and the sellers would be the workers at the shops or supermarkets. In innocents case the goods would be mainly refreshments like smoothies, but also others such as veg pots, thickies etc. Marketing is where companies try to maximise their sales and profits by satisfying the consumers' needs and wants and turning them into profit. The marketing mix is also known as the 4 P's. These are: Product Price Place Promotion. Product Market segmentation Market segmentation can be split up in many ways, for example Age and Sex, Geographical area and Occupation and Income. Here is an example of this; Classification Who is included A Higher Management, administrative and professional B Middle management, administrative or professional C1 Supervisory or clerical, junior management C2 /skilled manual workers D Semi-skilled and Unskilled manual workers E State pensioners, students, casual workers, Unemployment For supermarkets the market segmentation is the way in which the market is split up into smaller markets where the customers have the same needs. This can be many different segments, for example the basics such as bottle sizes, food (veg pots), but also others like business makers, sellers etc. Price To set a
Marketing & Marketing Mix usb
Marketing Mix A Definition of Marketing This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product. A Definition of Marketing Mix and what it Contains The four main elements used by a marketing manager to market goods and services. These elements are product, price, place, and promotion.In order for marketing to succeed a range of different activities should take place.This is called the Marketing Mix. The four P's are the key to the product being marketed. Product This is a key part as its quality and appearance etc. are made.It makes the design ,quality, appearance, special features, number of models or sizes etc. The product is essential to be rightly packaged and the branding name suiting the product. In marketing, companies are always trying to make as much profit as possible. They try to establish good famous brands. If a company has a good brand it can produce bucket loads of money. So companies try to extend the life of profitable brands. An
The Marketing Mix
Marketing Mix The marketing mix is the combinations of factors which help the business sell a product- Usually summarised as the 4 P's, which are price, product, promotion and place. It is important I get this right as if I get it wrong it could affect my business's success. And if my business is not successful I will be in a financial problem as the business requires a large amount of capital, buying between 5 and 10 computer pc computers of a sum around £500 each, however I would try see if I can get a discount by buying in bulk. Product The product mix is the combination of products that a business sells, like soap powders, cosmetic's and medicines. The product range is a group of similar products made by a business, like a number of different soap powders. I will be selling a wide range of tea's, coffee's and soft drinks, also selling a few snacks, while putting peanuts next to the computers hoping that the customer gets thirsty. My closest competitors are in Morden I am aware they do not have that good computers, however they have a reasonable amount of them of them. Quality is achieving a standard for a product or service, or a production process, which meets the customers' needs. I will ensure that my business reaches a standard of quality that my customers will be happy with, as I will make sure my computers will be at a high speed and high performance rate. I will
Marketing mix and segmentation of Sony.
MARKETING MIX AND SEGMENTATION OF SONY In marketing two of the most important things are the marketing segmentation and the marketing- mix. Even if you come up with a "gee-whiz" product, if you do not use the right marketing ingredients the result can be devastating. Nowadays, Sony is the one of the most successfully growing electronic companies in the world but it cannot be attributed just to the technology and the innovation. Sony's marketing segmentation consists of four different lines: electronics (camera, computer, camcorder, TV, Walkman, MP3 players), Sony Music and Sony Pictures, digital entertainment (Play Station) and mobile phone (SonyEricsson). One of the biggest steps in Sony's life was when the Sony Computer Entertainment sector was set up with the Play Station 1 (PS1) concept, and later developed with the Play Station 2 (PS2) concept. By the mid-1990s, the whole company was in a deep funk. Its profits had sunk from a high of $1,3 billion in 1992 to a loss of $3,3 billion in 1995. The solution was the Play Station division in 1993. Less than 5-years later, the Play station business had grown to achieve an incredible 40% of Sony's $3 billion in operating profits and nowadays, it brings nearly half of the company's profits and Sony owns the biggest share from this market in the world. So how was this success compromised? Task 1 SEGMENTATION Sony
Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.
Introduction In this assignment I will explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen. The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds. a) PESTLE analysis Marketers use PESTLE analysis to investigate the outside environment in which an organisation is operating. SWOT analysis A common approach by marketers is to use SWOT analysis to draw together all the evidence from the various analytical techniques used. It is a way of producing a summary which then provides the basis for developing marketing objectives or aims and ultimately strategies or plans. Marketing mix The marketing mix provides an excellent framework for developing marketing plans. The marketing mix is considered to be made up of four parts price, place, product and promotion. Source: BTEC national business book 1, 2nd edition, etal David Dooley Now I will explain how marketing techniques have been used by McDonalds. PESTLE Political factors McDonalds have used PESTLE analysis to identify ways in which their business is affected by the outside environment in which a business is operating. PESTLE helps McDonalds to identify the political policies such as the national minimum wage and the amount of tax
Recommendations I would make to a small business considering setting up a website
Recommendations I would make to a small business considering setting up a website. . The website should have a simple name so that people can remember it such as Bullring and Amazon 2. The website should have labeled buttons/ link so that the user knows what to do or where to go next. 3. The website should be clear and easy to read and not have a font which is difficult to read. E.g. Amazon and Bullring have a simple font (Arial) this is easy to read and is also simple. 4. The website should be up to date with information so that when customers search the website they should have the current information. 5. If the website sells products then they need to make sure that they have the delivers planned such as how many drivers. 6. They will have to plan out so that when a user uses the website account for future references the website should remember. 7. They also should have at least 2 or 3 different languages translated; this will make it easier for customers from different countries. 8. You will need to have a team of employees to maintain the security of the website using software such as firewalls or passwords to make sure people can't hack into it. 9. The website should also have a help button so that if customers have a difficulty or problem they can get help. 0. You should check what and how much your competitors are selling their products for that you are
Marketing Management - Swisher Mower and Machine Company.
MBA5009 Marketing Management Group Report Of Case 5 Swisher Mower and Machine Company Submitted by Zeng Min, Bernice Ellen Novidia Adisoebrata Tan Xiao Ling, Linda Liu Bei, Pat Paul Lim Suparto Quach Thi Thu Hien Huang Yue Hong, Sarah NUS Business School National University of Singapore Wayne Swisher, President and Chief Executive Office of Swisher Mower and Machine Company (SMC), was weighing the proposal of a private branding arrangement for SMC's line of riding mowers. He thought the inquiry presented an opportunity but details should be studied more closely. Situation Analysis: Company Background: Established in 1945 by Max Swisher, SMC grew steadily with unit volume for SMC riding mowers peaking at 10,000 units with sales of $2 million in 1966. In the 1990s, the unit volume remained constant with around 4,250 riding mowers per year. Compared with 1,263,000 unit sales in riding mowers and tractors industry, SMC only occupied around 0.3% market share. Max Swisher, the current CEO, thought maintaining a small company image had also been an important aspect of his business philosophy, which led to the good personal relationships with dealers and customers alike. SMC produced limited but differentiated products. SMC's flagship product, the Ride King, was credited with the first zero-turning-radius riding mower. SMC also produced a trail-mower called T-44
Section 2-Marketing
Section 2 - Marketing To make a successful business we needed to complete a number of marketing tasks to research into price, place and promotion. The marketing director was Charlie, who with help from the team researched thoroughly into each of these three subjects. At first the group's idea for a business was to make magnets and sell them in school. Many other ideas were considered, including a football tournament, fair games in the hall and other plans. We were aiming at the target market of lower school, as we were going to sell the magnets on the premises. We thought that the younger students would prefer the product than the older ones, and so needed to plan the product to attract their attention. Also, our market research showed there was more females than males interested, shown in the chart. We decided upon this idea for a number of reasons, including that we could not get permission to use the hall for other events. Furthermore, magnets would be a lot cheaper to make - consequently we could hopefully make more money. We conducted a small amount of primary and secondary research, but probably should have completed more, although the research we used was relatively useful to help us target the product. Primary research is research conducted by the company itself, whereas secondary research is taken from another source that has completed it. The primary research we
Online Marketing
eBusiness / Kmart Analysis Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always "open". According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart's e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided
