tesco aims and objectives
Aims and Objectives Tesco's Mission Statement A mission statement shows the aim of a company. It shows the direction a company is going. And what they are doing to give their shareholders the best dividend. Tesco have a mission statement to encourage shareholders to invest in their company. You need to broadcast your aims to the public so that they can see what the company wishes to achieve e.g. Tesco want loyalty from customers and therefore this indicates that they will do everything possible to achieve this. Tesco needs the profits which only the customer can give and this is only possible if the company provides the right type of goods to satisfy everyone. Tesco has made sure that they stocks are goods and plentiful so that the customer does not need to go anywhere else because their aim is to satisfy each and every customer. By setting an aim the company is able to set itself targets e.g. to become the leading supermarket and improve its market share every year. By setting targets the company can assess its performance. If things go wrong then they can take steps to improve and achieve their appropriate targets. The company will also attract every type of customer, which will lead to large profits which are desperately required to pay the shareholders dividend, expand the company, introduce new products and improve existing services. In order to reach their aim
Produce a marketing strategy for a new or existing product or service
. Introduction * Task * Product 2. Primary Research * Questionnaire * Questionnaire Analysis 3. Secondary Research * Coca Cola * Competition * Consumers * Place 4. The Market Strategy 5. Principles of Marketing 6. External Influences 7. Evaluation of Marketing Strategy 8. Appendix Business Studies (AVCE) Unit 3 Marketing Task: My task for this unit is to produce a marketing strategy for a new or existing product or service. Product: The product that I will be promoting trough my marketing campaign is a new drink. This drink is a new flavour that I have created for the Coca Cola Company. This new drink is an additional flavour to Coca Cola, the flavour is orange, and as well as it is tasty, and it is also a good source of Vitamin C, good for the skin, bones and joints. This new drink will be known as Coca Cola Crush. In order for the marketing strategy to be complete, I will be providing Primary Research, which basically research that I will do myself; this could consist of surveys and questionnaires. I will also be providing Secondary Research, which is research that has already been done and published, but I will be looking into it as well for the relevancy of my product, the research could come from places like newspapers, articles, magazines, books, and especially the internet. It is a very cheap form of research because the data already exists. For
Functional Areas
GCSE Applied Business In this task I am going to look at the different types of jobs in the different functional areas in McDonalds. I will also find out how each of the areas helps to achieve the companies' aims and objectives by working with each other. Function: An area of activity in a business Functional Areas o Marketing & Sales o Customer Service o Production/ Operations o Human Resources o Finance o Administration & ICT Marketing & Sales Marketing: getting the right product to the right person at the right place. Sales: the process of the customer buying the product. This department is crucial to the success of McDonalds. The department finds out information on what the customers want and produce it. They do this by market research o Primary Research: information collected that is new data which did not exist before o Secondary Research: past year figures that already exist Primary Secondary Questionnaires Past sale figures Telephone Research Interviews Statistics Surveys Reference books McDonalds use both primary and secondary research to get the information they want from their customer's e.g. * Contact us * Surveys * Info on the web * Questionnaires Successful marketing results occur when businesses such as McDonalds concentrate on what is known as the 4 P's o Price: what basic price the customer would pay, whether discounts or
business aims and objectives
eWave Computers Aims and Objectives In order for a business to survive, the company must have aim and objectives. These aims and objectives should be in the company's business plan. Aims and objectives will facilitate them in making money. A business needs aims and objectives in the business plan because the company is loaning out money. The person who will be loaning the money will want to know if he or she will get the money back. An aim is a list of thing that a business desires to accomplish, weather it making a profit or being providing a good service. It is vital for a business to have aims because they want to know what they will achieve with the business. Referring back to the business which I have set up in class. The business has aims and objectives. We named our business Cantore the business we setup was a canteen. Some of the aims which are in the business plan are as followed: * To make a profit. * To keep our customers satisfied. * Make sure our company can survive. * Maximising the sales. We believed that the aims we setup were suitable for our business. This is because we knew that our business will be a small start up firm and we didn't aim for anything that was out of our reach. The objectives are the targets which a business set itself to check that it is going to achieve the aims. In other words an objective is the things that will help a
world development
Functional Areas There are different functional areas or departments in a business to ensure everything runs efficiently. Even in small businesses different key tasks need to be done regularly this may be carried out by 2 or 3 different people doing various tasks or in a big business such as Tesco or Sainsbury one department may consist of up to several people. Functional areas also vary for different businesses such as retailer do not have the need for the production function. The purpose of having different functional areas are so that each one of them can be carried out efficiently it also helps them achieve their aims and objectives as different departments have different aims and objectives. There are many different departments or functional areas in a business they are: Administration - This department is a support function that is needed by all businesses, they carry out a wide range of tasks which can be simple like opening mail, filing documents and sending email and faxes but it also includes more original and flexible tasks, such as arranging travel or important events, from staff meetings to visits by foreign customers. Poor or sloppy administration can be disastrous for a company's image and reputation as mistakes such as a lost order, badly typed letter, important message that is not passed on or wrong date scheduled for a meeting can cause problems and may
Choose a vacant local business site. Make recommendations on how it may be developed for business purposes
"Choose a vacant local business site. Make recommendations on how it may be developed for business purposes" Aims & Objectives The aims that I will try to achieve during this project are the following; I will gather a significant amount of information concerning at least 3 vacant business premises in my local area; I will analyse these vacant premises from an enterprising perspective; I will find out, by questioning the local community, what business' are generally considered to be lacking in presence in the area; I will choose one of the vacant business premises as an ideal site to set up a business; I will choose which kind of business would be ideal to set up in aforementioned location; I will decide about the details concerning how the business should operate in order to maximise financial success; I will write a report about the business, and what could be expected from it in terms of quantities of success. In order to achieve these main aims, certain tasks will need to be completed, and reports will need to be written, in addition to other forms of information to aid this documentation. Because of the nature of these tasks, it is possible to divide the main aims into "objectives". A simplified list of these objectives is as follows: * Write a report on the aims, objectives, and methodology of the project o Divide the Project into several aims o Divide the Aims into
NVQ BUSINESS AND ADMINISTRATION LEVEL 2: MODULE 201
KNOWLEDGE QUESTIONS AND ANSWERS NVQ BUSINESS AND ADMINISTRATION LEVEL 2: MODULE 201 ) Why effective communication is important. * Effective communication is important so that information is received and understood by the correct person that you want to communicate that information to. Or that a message is passed along that he or she receives and understands. * The person with whom you are communicating with understands every part of the communication and is left with no misunderstandings or questions that are unanswered. * You have contacted the person or persons in time for the information to be used and for a confirmation and or a reply to be made if this is needed. 2) How to focus actively on what others are communicating. * Focus on the person or persons that you are talking to, look at the speaker if that person is in front of you. * Do not interrupt when another person is talking to you, as you cannot talk and listen at the same time. * If the information is important make notes that you can refer back to refresh your memory later on, if you do not understand something then put a question mark to check back later. * If the person with whom you are talking to is front of you then try to determine their attitude from body language and by their tone of voice. * Give positive feedback by smiling and or nodding, this shows that you have understood what is being
IGCSE Businesses Studies Revision Notes
IGCSE businesses Studies Revision Glossary Page 1 - Glossary Page 2 - Basics; Business growth Page 3 - Comparing business size; Impact of technology Page 4-5 - Government influence Page 6 - Business structure; Multinationals Page 7 - Organisational structure; Communication Page 8 - Financing business activity Page 9 - Marketing Page 10 - Market research Page 11 - Product; Price Page 12 - Place; Promotion Page 13 - Production; Economies of scale; Quality control Page 14 - Business costs Page 15 - Budgeting; Cash flow; Profit and Loss accounts Page 16 - Balance sheet; Analysis of business accounts Page 17 - Location; Government influence on location Page 18 - Human resources; Recruitment; Job description; Job specification Page 19 - Internal & external recruitment Page 20 - Government legislation; Designing job advertisement; Application forms; CV Page 21 - Training Page 22 - Advantages & disadvantages of training; Workforce planning; Dismissal & Redundancy Page 23 - Trade Unions; Facts; Advantages to employees Page 24 - Advantages to employers of single-union agreement Page 25 - Page 26 - ) The economic problem Businesses combine factors of production to make products (goods and services) which satisfy people's wants. Need - A good or service essential for living Want - A good or service which people desire, but isn't essential. Economic
Business Studies - Researching The Feasibilty
Business studies Katie Entwistle Candidate number: Contents Aim & Objectives Method Collection of Data Selection, Presentation & Analysis Part 1 Selection, Presentation & Analysis Part 2 Selection, Presentation & Analysis Part 3 Evaluation & Conclusions Bibliography Appendices Aim & Objectives A Year 10 enterprise group 'Tempo' in June 2007 sold a Yearbook to the Year 14 pupil's that were leaving school. The purpose of the Yearbook was to let the pupil's be able to reflect on their experiences, achievements, team performance and friendships. I am hoping to do something similar and so my aim is "to investigate the demand and potential profitability for a school year." This is to ensure that the price I charge and the quantity I make will reduce the threat of not breaking even. I will consider what Year 14 want to see in the Yearbook within a particular budget to make sure the Yearbook will sell. The Yearbook is a limited edition so I believe a high percentage of the year group will want the book. If the book does not satisfy my targeted customers it will not sell and sales could fall below the breakeven point. It is important to research the consumers' opinions on how much they would pay for the Yearbook as it illustrates how much they value the product as well as how I should price it. If I sold it at a low price I could lose profit as it would cost more
Aims and Objectives of a business
Unit 1A - Aims and objectives Introduction Aims Most successful businesses have a clear idea on what they want to do and how they want to do it. In business terminology this is called the aims and objectives. Different businesses will have different aims and objectives. The aims of businesses are a list of things that a business wants to achieve. Examples of business aims can include making profit, expanding the business, maximising sales or maybe even just surviving as a business. But why do businesses need to have aims? Many businesses are start-up firms. This means they just recently established themselves as a new business. That business will require aims as it needs to know what the business wants to achieve or the business will never run smoothly. They also need aims because they are most likely to be borrowing money from the bank or maybe from other friends and family, but if the bank cannot be assured that it will get its money back from the business, they will be reluctant to lend any money. Objectives Businesses also need objectives. These are the targets that a business sets it self to check it is going to achieve its aims. Examples of objectives can include selling a certain number of a product within a limit or making a turn over of a certain amount within a set date. These are just two of many examples of SMART Business objectives. The term SMART means that
