A look at the Variations Between the Different types of Market Structure.
A look at the Variations Between the Different types of Market Structure. Introduction This report will look at the competition policy within the UK and state what it does within the different market structures. With this the report will show two examples of where the competition authorities have had to investigate. Also the report will use the supermarkets as an example and show how they are able to meet their company's objectives within their market structure. The different Market structures In this section the report will look at the different market structures and show examples of the types of companies, which trade within them. Also the report will look at the advantages and disadvantages to each of the market structures. Perfect competition This market structure has a vast amount of companies with no barriers to entry new companies can join easily. Product pricing rarely changes, and is usually low, as no one company has the resources to develop the product or business image. E.g. advertising. The downside to this type of market is that there is little reason for competition, as the price will not have a significant difference when consumers go to a different company. Another is that there is no chance of the market being able to innovate as all business in the sector are small and cannot afford a research and development. Oligopoly Market An oligopoly
Analysis of new savoury Snack Packet
Analysis of new savoury Snack Packet Front of packet . The main name of our product is large and will stand out to customers and to ensure this the colours used will be bright but will keep an exotic atmosphere to it emphasising the name "Snake". 2. The flavour of the crisps merges with the title to ensure that the customer sees the flavour instantly, not mistaking it for another flavour. 3. The promotion of our product will include prize give-away's expanding our products life cycle and improving sales. The prizes for 1st, 2nd and 3rd will show how we think about more than one customer. 4. The small guide of general nutrition at the bottom left will allow the customer to find factors of nutrition like fat, salt or calories quickly from a first glance. 5. The weight of the crisp packet is located below the general nutrition values to show how much people are getting for their money. 6. The price of the packet is located at the top left corner of the packet so it is not false advertised of sold for less than it should. It will avoid us loosing money and allow a customer to see if they are being cheated of their money. 7. The design of our product will highlight the type of flavours we will be selling; exotic type flavours will be sold from "Exotics". Back of packet . The brand name is made smaller at the top left corner but still clear for the customer to read and
A degree in marketing is something which interests me
Rachel Mann A degree in marketing is something which interests me; it's exciting and stimulating and will provide me with the key requirements to begin a successful career in the field. The marketing profession requires individuals with good interpersonal skills, who are dedicated, quick thinking, robust, diplomatic, articulate and have a competitive flare, all of which are skills and attributes that I recognise in myself. Marketing appeals to me because it is arguably the most invigorating and vital department of any business with a responsibility to initiate new challenges and opportunities. My experience in the workplace and in non academic activities has helped me develop a strong interest in working in the corporate world. In 1999 I was the youngest successful applicant to become a member of the Youth Council for the Millennium Dome. For two summers I did work experience at my local MP's Westminster office. My main duty was researching specific topics and producing reports on my findings, my work was used in parliamentary reports on issues such as teenage pregnancy and drug abuse in foreign countries. My first job was as a waitress at a local restaurant and I am currently working for Sainsbury's. In the past year one of my extra curricular commitments has been volunteer work as a classroom assistant at a local primary school. This year I have also been given the
Market Research for a New Company : Fusion
Market Research for a New Company : Fusion Introduction Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed. As a market develops, consumers become more experienced and discerning and look for more benefits from the products they choose. Although some organisations' products may appear unchanged at this developed stage of a market, the more successful businesses re-work existing brands and continues to develop new ones to meet changing consumer needs. The development of strong brands has always been a feature of the confectionery market. Launched in 1996 Fuse is a fusion of delicious snacking ingredients: fudge, raisins, peanuts and crispy cereal smothered in Cadbury's milk chocolate. In fact it is 70% chocolate. It is aimed at those people whose fast moving lifestyles find them snacking "on the hoof". It is primarily targeted at 16 - 34, i.e.; those people for whom snacking is a way of life. The launch ads in 1996 were aimed at the 16 - 34 "X-files" audience and featured a reporter investigating the appearance of a mysterious new bar. The 1998 TV ads featured the Fuseliers - a purple uniformed platoon who created the explosive Fuse Bar using fudge pieces, raisins, crispy bits, peanuts and tons of Cadbury's chocolate. Tagline, "Don't Blow a Fuse Eat One". |More
Peugeot cars - produce a marketing strategy for a new or existing product.
Peugeot cars Introduction As a part of my course in business study, I have to produce a marketing strategy for a new or existing product. In this coursework I will be investigating and analysing the following aspects of my chosen product, which is Peugeot cars, illustrating "marketing". * Use primary and secondary data * Judge a marketing strategy for a product or service * Analyse the external influences affecting the development of the marketing strategy * Create a realistic rationale for the development of a coherent marketing for the product * Use presentation skills of marketing to an informed audience * How marketing and market research affects choice of marketing strategy * Identify, collect and use information relevant to marketing strategy * Links between analysis of external influences and development of marketing strategy * Make reasoned proposals for marketing mix, clearly linking proposals to information generated by analysis * Identify, collect information and apply appropriate methods for checking validity * Use appropriate models and tools to evaluate likely success of marketing strategy * Evaluate reliability of different marketing models used * Develop a well balanced marketing strategy that reflects appropriate use of marketing models and tools My coursework will involve developing a detailed study of each of the above points that I have
thorpe pask marketing
Marketing coursework task 1 Thorpe Park. Thorpe Park is an amusement park or a theme park located in Surrey, United Kingdom. It was constructed in the year of 1979 on the site of a gravel pit which was eventually flooded with the intention of creating a water based theme for the park. The park's first large roller coaster, Colossus, was added in 2002. However, in 2007 Tussauds was bought out by Merlin Entertainments, which now operates the park on a lease from Nick Leslau. Thorpe Park is situated on what was a quarry in Staines, up until the late 1970s. Former owners Ready Mix Concrete filled the site with water after the quarry's closure, with the intent to start a leisure park. On May 24, 1979, Thorpe Park was officially opened by Louis Mountbatten who lent his name to the Mountbatten Pavilion, a large domed structure located at the entrance to the park. At this early stage in the park's history, the complex consisted of educational exhibitions such as Model World, a collection of famous structures from around the world built in 1:36 scale, with the Mountbatten Pavilion housing a standing aircraft display. In 1998, the park was bought by The Tussauds Group, who at the time also owned Chessington World of Adventures, the sister attraction of Thorpe Park. As a result of the close proximity of the two parks, Tussauds decided to cater for two different markets, with
Marketing Campaign (Promotion)
Marketing Campaign (Promotion) There are different ways how the business can promote and advertise its product or service. The main ways are: Television- The good thing about this is that it is a very powerful medium to get across a message. The advert will often go out to millions of people and can show the product in a very favourable way, making it look very attractive. However, it is a very expensive form of advertising but reaches the biggest number of potential consumers- the target audience which is the people who are potential buyers of the product or service. The time of the day the advert is broadcast affects who sees the advert. Also the time must be considered when most people watch television, at peak viewing times, adverts are most expensive. Radio- Radio has very similar considerations to television: the time advert is played, how many adverts the budget will allow. Radio is cheaper than television, but has the disadvantage of not being able to put across a visual message. A sing or tune is often played with a radio advert to get the attention of the audience. The audience may not be as large as for television, but this may vary from country to country. Posters and billboards- These are large adverts which is usually placed at the side of the roads. They are permanent but can be easily being missed as people go past them. The message of the advert has to
The purpose of this marketing plan is to outline the situational analysis, marketing objectives, target markets, market strategies and how to monitor the marketing plan of Sydney Tower Restaurants Tourism Pty Ltd.
EXECUTIVE SUMMARY The purpose of this marketing plan is to outline the situational analysis, marketing objectives, target markets, market strategies and how to monitor the marketing plan of Sydney Tower Restaurants Tourism Pty Ltd. SITUATIONAL ANALYSIS SWOT ANALYSIS One component of a situational analysis is the SWOT analysis, which is an examination of the strengths, weaknesses, opportunities and threats of a business. The following is a SWOT analysis of Sydney Tower Restaurants. STRENGTHS * Height - Sydney tower is the tallest building in Sydney, at 300m * Staff - multi-lingual staff * Offering a unique dining experience * Two high quality revolving restaurants * Menus appealing to domestic/international diners * Top quality service * The view (location) * Sydney Tower Restaurants have several levels that cater for all the target markets * Sydney Tower Restaurants are presently an oligopoly, as their only other main competitor is the Summit WEAKNESSES * Lack of space - no way to expand * Height - people are often scared of heights, which means loss of potential customers * Location - the Sydney Tower Restaurants aren't as well known as the actual building it's situated in, hence, since it's so far up, the public may not be aware of it OPPORTUNITIES * Various promotions on special occasions (eg Valentine's Day, Mothers Day, etc) * When the Australian
Assignment for Consumer Behavior.
The University of Glamorgan Assignment for Consumer Behavior Student number: 02074036 Year: 2nd year Submitted to: Mr. Blythe Introduction UK is getting old. Europe is getting old. This is one of the most significant trends shaping future demand, yet many of our clients are confused as to its real significance to their business. Unless there is a sudden dramatic increase in the birth rate, or a surge in immigration, this shift towards a sizeable majority of middle-aged and elderly consumers will continue. There seems to be great confusion around what constitutes the 'grey market' within many industry sectors. Some still start with the over-55s, others start at 65. Different generations are lumped together uncritically in a way that would be unthinkable with the youth market as though in these later stage of life we begin to lose our distinguishing characteristics, and blur into a general haze of 'the retired', and then 'the elderly'. On more than one occasion, I have discussed with my grand father who fined it hard to accept that the over-65s matter: he always says that "I've heard a lot about the grey pound, but I can't see any evidence of it myself - where is it?" The answer, of course, is that it's all around us. The assumption seems to be that he will suddenly see an upsurge in spending on stair lifts, pipes and slippers, tweed skirts and anti-macassers. Yet of
Macon Museum of Art,
Date: November 17, 2005 Name: Pascale Matta Course: MRK603 Case: Macon Museum of Art - By Roger A. Kerin Macon Museum of Art, a not-for-Profit Corporation, is facing major financial problems since 2000 and up till 2002. Actions are needed to stop this cumulative loss and to achieve some profit for 2003. After reviewing the case at hand, one can see through the brief history of the museum that it was founded since 1925. In 1998, its name changed into the Jonathon A . Macon Museum of Art, the major benefactor whose endowment helped expending the facility in the district. The Macon Museum has different collections which are displayed periodically due to space limitations, but each collection is set in its building architecture that accents the display. This fact makes it impossible for someone to visit the museum for just one time and claim that he saw it all. It would take a person at least four times to have the opportunity of observing all the displays. Moreover, with the 7 days a week schedule, these four visits could be done by any person regardless the flexibility of his/her timetable, especially by the free admission feature. And one can see that starting 1998, the total museum attendance has made a remarkable rise, it might be related to the new blocks opened at that period. Yet the presence of visitors in special exhibitions did also improve through the
