An analysis of two adverts
An analysis of two adverts I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing 'New Synergie lift' by Garnier. The second is promoting the product 'Total turnaround' by Clinique. Both adverts were obtained from 'Marie Claire'- a magazine intended for women aged between twenty and thirty. This suggests that the target audience for these two particular adverts is women, who are possibly very conscientious about their appearance and who typically have a salary, therefore will be able to afford the products being advertised. The Clinique advert has a very simple yet effective layout. There is a photograph in the centre of the page, which is striking and dominant. Above the image is a title, justified to the right to be aligned with part of the photograph. The text is large and is intended to be noticed. The text at the bottom of the page is small and proposed for readers who express more interest in the product . The advert immediately captures your attention and makes certain you look at the most significant image - the product. It has a clear background with no small images, allowing no distractions. If the reader's attention is not diverted they can only look at the product and other relevant images. This is the best way to acquaint the viewer with the merchandise. The Garnier advert has a far
Examine the language used in the two magazine advertisements. ‘Immac’ is taken from ‘Cosmopolitan’, a monthly magazine aimed at woman and ‘Clinique’ is taken from ‘GQ’, a magazine aimed at men.
Media Assignment ('Immac' and 'Clinique') Examine the language used in the two magazine advertisements. 'Immac' is taken from 'Cosmopolitan', a monthly magazine aimed at woman and 'Clinique' is taken from 'GQ', a magazine aimed at men. How do the advertisements use language to achieve their purposes and influence their intended readers? In your answer you might refer to lexis, grammar, overall structure and any other matters relating to language that contribute to tone, style and purpose. Immac Advertisement The Immac advert is trying to sell 'The Immac Body Care Collection'. This includes a 'Body Toning Gel',' Body Conditioning Milk', an 'Invigorating Body Scrub' and a 'Moisturising Satin Mousse'. As was said in the question the source of the advert is the 'Cosmopolitan' so the readers would be predominantly females who were interested in health and beauty products. So the location of the advertisement is well thought out as it is locates itself in a position where its possible consumers are most likely to be. However, I do not know exactly whereabouts in the magazine the advert came, you might say does it matter? I would say it does. This is because if it was on the cover or in the middle of that months key article it would be a much more noticeable advertisement and more people would see it. Whereas if it were at the back of the magazine with a hundred other adverts it
Analysing Coca-Cola advertising.
Ben Good English Coursework Analysing Coca-Cola advertising. "Coca-Cola" advertisements History of "Coca-Cola" The drink was created in 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the "Coca-Cola" formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca-Cola" into the flowing letters which has become the famous logo of today. Advertising has been a major contributing factor in Coke's modern day popularity. It's first ever slogan was simply "Drink "Coca-Cola". It is the world's most popular soft drink but in recent years it has been getting some stiff competition from Pepsi. This sparked a new wave of advertising to overcome its opposition. The most famous and successful "Coca-Cola" advert is the 1971 'I'd like to teach the world to sing advert'. In the mid nineteen eighties to help in the war between Coke and Pepsi which at that time Coke was losing, they changed the formula. However this was met with strong opposition by the consumer who disliked the 'New Coke' and the company was forced to reproduce the original Coke formula under the name of classic Coke, gradually 'New Coke' was taken off the shelves and 'Classic Coke' became the worlds most
“Orange Tango” Advert Analysis
English Media coursework - written. "We'd rather have a bowl of Coco pops" remember that song? This is just one example of a successful advertising campaign - if the slogan is remembered then so is the product. A consumer in the world of the twenty first century is very much a victim of the media; the main vulnerability lies in the campaigns put forward by advertising. Advertising is very persuasive and develops strong compulsions. Its sole purpose is to influence the public into choosing the advertiser's product over all the others on the market, although this has proved harder to do in today's society as we, the purchasers, have become more aware of the way that they try to manipulate us. To overcome this problem, the advertisers have had to make their campaigns more sophisticated in very subtle ways. Advertising is all around us, so much so that many people don't realise that it is there, although we are all affected by it. For example, think of a major football team, then think about their shirt. One of the things that people remember about it is the name of the company on the front - Manchester United are sponsored by "Vodaphone," Arsenal by "Dreamcast," Chelsea by "Autoglass" and so forth. Also many sports personalities are paid to wear a product made by the company. One example: most children that are interested in golf would want
A Study of Advertising.
Katy Fearon 10JLs G.C.S.E coursework: Media A Study of Advertising. Advertising, the thing that seems to be wherever you look. The catchy songs from television and radio adverts, the annoying slogans that just wont get out of your head that you read on leaflets and posters, and the abnormal smiles that leer at you from unnaturally cheery face on billboards. You cannot avoid advertising, but how else would we find out that Debenhams have the best ever sale on right now, or know that Schue have the boots you have been dreaming of? Do we really want to live without advertising? But advertising doesn't just promote clothes and shoes. It gives all types of businesses and charities the opportunity to get their business known to the public. Holiday companies advertise parts of countries such as Ireland, Wales and some exotic destinations such as Caribbean cruses and the Bahamas beaches. Central heating companies advertise their reliability and ability for us to depend on them. Companies such as British Gas have adverts showing the quality of its work force. The first aim of any advert is to catch the interest and attention of its audience. Once the advert has done this, it can try to make the product it is advertising sound desirable. Advertising companies will also want their advert to persuade the public to trust the company and their product. Some other types of adverts main
Compare the two in terms of how they attempt to sell their respective products and examine each in terms of how successful you think they are likely to be in selling their product.
Select two television adverts that promote a similar product. Compare the two in terms of how they attempt to sell their respective products and examine each in terms of how successful you think they are likely to be in selling their product. After analysing both the Carlsberg and the Guinness adverts my first observation was that, although they advertise similar products, they are extremely different in content. This is very significant because it shows that these two companies have vastly different ideas and maybe different target audiences when it come to marketing their product. The Carlsberg advert is a very modern; male orientated sketch, which combines realism with fantasy. It starts with trendy, up to date/club scene music then the first shot opens on three 'normal' looking 'blokes' walking through sliding doors. The entire advert is based upon following these three blokes on their holiday. They board the plane and the airhostess greets them with a pint of Carlsberg each, they get to their seats-which are the only three on the entire jet- and are situated in a room with beautiful women and a huge TV screen, which is playing football. In the next shot they are given a fresh pint of Carlsberg each, but they can't reach it comfortably so we then see the pilot move the whole plane upwards just so the pints can slip into their hands. Next we see the three blokes being
Compare and contrast a selection of display advertisements for cars or perfume, examining the ways in which the advertisers appeal to different target audiences
Compare and contrast a selection of display advertisements for cars or perfume, examining the ways in which the advertisers appeal to different target audiences The producers of advertisements in newspapers and magazines ensure that the image that they are trying to create makes a statement to their target audience. They make certain that the advert is vivid but clear so it will easily stick in the audience's mind. For the target audience, the car advertisements have a lot of influence over our decision on buying cars. The producers of the car adverts want us to feel that we as their target audience are missing out on their brand new superb cars. For this essay, I am going to analyse three display car advertisements: Renault Clio from Renault, Corolla from Toyota, and Ford Fiesta from Ford. Display advertisements are large adverts that take up a full page in magazines and newspapers. Their purpose is to attract the attention of their particular target audience in order to advertise their product. Significantly, display adverts attract our attention in many different ways. The target group is the specific group that advertisements are aiming at. The Renault Clio advert is aiming at young feisty females who want to have fun. The car also looks quite small so it's perfect for women who want to show off with a petite sports car. The advert was found in a woman's magazine. Out of
Advertising an Essay On Advertising, With Special Emphasis On the Language Used.
Advertising An essay on advertising, with special emphasis on the language used. Advertising s used to sell or promote products, jobs or services. It is used by companies or manufacturers to sell a product or a service and promote it as the best. It can be found virtually everywhere. It is found on the television, Internet, in books, magazines, newspapers, radio, information pamphlets, leaflets and on transport. It is also on billboards and posters. When a company advertises it tries to relate its product to a target group or groups. In society there are certain types of people and different ages to target, for example, attempting to advertise a child's doll to a middle-aged bachelor group would prove less successful than advertising to the child's age group. In society the main percentage of buyers can be split into groups as identified by market researchers some time ago. The five groups are:- MAINSTREAMERS:- These people do not wish to stand out. They would rather be unnoticed and have the same products as the majority of society. This provides them with the type of security. They tend to buy well-known product, such as Heinz. This group takes up forty percent of the population. SUCCEEDERS:- These seem to have no need for any symbols or security. They feel that they have already achieved a status and do not need to climb higher up the ladder. They are more interested
Compare the ways in which advertisers use language and presentation to persuade readers to buy cars.
GSCE English Media Unit Compare the ways in which advertisers use language and presentation to persuade readers to buy cars. In this capitalist society people are persuaded by advertisers to consume products which are not even needed. Companies need people to consume in order for the economy to flourish. People who already have cars which still perform well do not really require the replacement of a further one. Cars are pretty similar to one another; all cars have one principle in their manufacture which is to move from one place to another (transport). The difference which divides the cars in groups is the engine size, colour/finish, gadgetry etc. However, it is these differences which persuade people to consume cars even if there is no need to purchase one. This is the job of companies; they sell so called 'dream cars' which have fancy gadgets and fast engines etc to satisfy the aspiration of the reader and persuade them to purchase the cars, even though their present one is in fine condition. People are persuaded because of peer and social pressure which intentionally makes them believe that neighbouring people are laughing at them because of their cheap car. This belief makes a person reckon that other people are taunting them, which causes people to consume cars which they believe to have a higher standard. This pattern of behaviour is constructed by marketing
Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton.
Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton. Pemberton was the creator of patent medicines, and Coca-Cola was one of his experiments with the coca leaf and the cola nut. Pemberton unfortunately died at the age of 57 penniless, before Coca-Cola became popular. It was Pemberton who made the first Coke advert, using the advertising slogan "Delicious, Refreshing, Exhilarating" which, compared to today's short, snappy and easy to remember slogans, is primitive It was Asa Candler who made Coca-Cola the popular drink of today, after having bought Coca-Cola for a small price in 1888. He changed the recipe by removing the alcohol and cocaine and spent a record 20% revenue on advertising. Candler was one of the first people to make advertising pay off in a big way for their company. In a short space of time the drink was being sold and loved all over America. Asa Candler was one of the pioneers of large-scale advertising, which has brought Coke its great success. Coke slogans are much more sophisticated today, compared to the original adverts used by Candler and are usually very short to influence the audience straight away. "Coke is it", 1982 and "Always", 1993 are examples of new campaigns in which the audience are reminded that Coke is the original cola. Today Coca-Cola is the most recognised brand in the world. Most of its
