Corporate Social Responsibility
Branding Name of Student Name of Instructor Date Course name Abstract This paper aims to study the influence of branding on consumers and their purchasing decisions. Branding is also like the reputation of a company¸ which also effects business' publicity. Often the choice of setting up an industry or a business is often directly linked to this notion of reputation. As a company has a good reputation¸ it may attract new customers¸ which would create ones' demand and 'brand loyalty'. Customers tend to purchase products from companies that have a good reputation. This is because as the firm have a good reputation¸ consumers tends to 'trust' their products¸ hence¸ consumers will be more willingly in trying their products¸ which would increases the amount of new customers for the business. As the business have more new customers¸ its demand and loyalty would eventually increase. As consumers try the products¸ satisfy with its quality¸ most of them will be used in using the product and are unwilling to change to another brand. The company would also gain more consumers' recognitions. Thus¸ such consumers will repeat-purchase the product on a regular basis. This way¸ brand loyalty would not only eliminate competition¸ but also increases business's sales and revenue¸ and presumably its profit would increases as well. According to my findings, from the 100
CORPORATE SOCIAL RESPONSIBILITY
CONTEMPORARY MANAGEMENT ISSUES-BST3011DL CORPORATE SOCIAL RESPONSIBILITY-ASSIGNMENT 1 DATE: 21 OCTOBER 2010 Corporate Social Responsibility (CSR) is an approach to the company's role in society which encompasses economic, legal, ethical and philanthropic obligations, often in terms of stakeholders. CSR also known as Corporate Citizenship, indicates the ethical behavior of an organization towards society. Though initially CSR was seen as the moral responsibility of corporate managers, it is now increasingly being accepted as being in the long term interest of corporations. Organisations as well as consumers are recognising that companies have a responsibility not only to their shareholders, but also to stakeholders including their employees, consumers, suppliers, communities, legislators and the environment. CSR now represents an organisations contribution to these stakeholders, the society at large and increasingly the global society in which they operate. The Case for Corporate Social Responsibility Corporations have been criticised for damaging the environment and depleting natural resources. Corporate social responsibility is seen as one of the tools to ensure that companies voluntarily change products and processes that will cause less damage to the environment. Corporations are now operating in an increasingly global setting. The social issues across continents
Corporate Social Responsibility
Table of Contents: Particulars Page Numbers Introduction 2 Stakeholder Views of Ethical and Socially Responsible Firms 3-4 Compliance to UK's Policies and Legislation 5-6 Maintenance of Corporate rank and UK Standards 7 Ethical Concerns and CSR influences Profitability 8 Ethical Concerns and CSR influences efficiency. 9 British American Tobacco's -[BAT]Corporate Socially Responsibility 0 Ethical Concerns and Fair Trade 1-12 Ethical and CSR concerns; the Boycott List. 3 Ethical concerns and CSR conducted by Marks and Spencer 4-17 Conclusion 8-19 Bibliography 20 Introduction Ethics was derived from the Greek word ethikos which is the adjective for custom or habit. It covers the analysis and employment of concepts as right, wrong and responsible. Ethical concerns incorporate the application of ethical vales to business behavior, conduct and boardroom strategies and relations with suppliers. Ethical organisations focuses on positive contribution to the community for example; the Co-operative Bank where they take a different approach to Banking. Corporate Social Responsibility [CSR] is the voluntary actions taken by a firm to address ethical, social and environmental aspects of the business operations and the concerns of its stakeholders. The stakeholders of the company would include employees, investors, suppliers any other organisations that interact
Corporate Social Responsibility
Introduction to Corporate Social Responsibility Business as it is said, is a product of environment. The nature of business, location, the product to be manufactured, the size, volume of operation, etc is determined by the environment in which it operates. Similarly it has an impact on the environment in which it exists. The business decisions in an organization completely depend upon the environment and their impact. The environment can be divided into: * Internal Environment * External Environment Social Responsibility of business refers to what business does over and above the statutory requirement for the benefit of the society. The word "responsibility" emphasizes that the business has some moral obligations towards the society. The term corporate citizenship is also commonly used to refer to the moral obligations of the business towards the society. It implies that like individuals, corporates are also the part of the society and their behavior shall be guided by the social norms. Social Responsibility has been defined by Davis as follows: "Social responsibilities refer to businessman's decision and actions taken to reason at least partially beyond the firm's direct economic or technical interest." Still broader view has been suggested by Andrews when he says that: "By social responsibility, we mean the intelligent and objective concern for the welfare of the
Corporate social responsibilty
ENTERPRISE AND SOCIAL RESPONSIABILITY BP CASE STUDY COURSEWORK MODULE TUTOR ROGER COOK MODULE CODE MS60021E NOMAN AHSAN ID: 9658008 Introduction This report requires identifying the stakeholders, how they are affected and their harms and benefits based on the current situation. It requires forming a utilitarian perspective and using arguments based on the 'maxims' of duty. It also requires identifying what clashes of rights are involved in this situation and which other approaches to ethical analysis could help evaluate the current situation? The second part of the report requires selecting a major energy industry and critically appraising its current approach to corporate Social Responsibility. .1 A stakeholder is any group or individual who can affect, or is affected by, the achievement of the organization's objectives (Freemen 1984: 46). Freeman argues, corporations should be run in the interests of their shareholder but the management also needs to take the rights and interest of all legitimate stakeholders into account (Book). The following table will show all the stakeholders affected by the situation mentioned above, their harms, benefits and their right. Stakeholders Harms Benefits Rights Local Community BP (Shareholders) Consumers Workers at oil fields Employees Government Fishersman/Farmers Media Advertisemnet Homeless, Health and
Corporate Strategy
CORPORATE STRATEGY & HRM EXAM Final Project Student: Jeanette-Alexandra Smith (1406444) ALBA: MSc in Strategic HRM Professor: Dr. Kyriakos Kyriakopoulos ATHENS - VOULIAGMENI MARCH 2008 Questions . Assess the key resources and capabilities of Ducati. Compare them with the resources & capabilities of Honda. Ducati' sTangible & Intangible Resource Analysis Resources Tangible Financial Resources Financially profitable , increase in revenues Tangible Physical resources Excellent plant and operations in Bologna , Outsourcing by 85%, Implementation of the platform approach, Ducati museum, stores, production facilities Intangible Technological resources 'Desmo system'- Desmodromic valve, tubular trestle frame, Ducati's unique sound Intangible Reputation resources Very strong brand worldwide in racing, rich motorcycle history Human Resources Strong Investment in R&D, top ranking engineers & designers, committed and talented managers, training programmes Honda' s Tangible & Intangible Resource Analysis Resources Tangible Financial Resources Multi billion capital, largest motorcycle market share Tangible Physical resources Largest manufacturer of motorcycles, production facilities in Japan and world wide Intangible Technological resources Honda CB750, low emission, fuel-efficient four stroke engine designs, excellent engines manufacturers Intangible
Evaluate the macroeconomic and structural effects of overseas investment during the period 1870-1913
Evaluate the macroeconomic and structural effects of overseas investment during the period 1870-1913 During the period 1870-1913, net foreign investment averaged 4.3% of GDP, implying (gross) overseas investment was larger. This capital outflow was higher and sustained longer than investment previously (e.g. 2.8% in the 1860s). Overseas investment gave rise to various macroeconomic effects. Investment in the most profitable projects may have maximised national income and welfare in the short term. The income generated from overseas investment altered the UK's balance trade and balance of payments, perhaps causing the exchange rate to rise. Overseas investment may have reduced foreign producers' prices, improving the UK's terms of trade. Linked to these macroeconomic changes, structural effects also arose. Excessive overseas investment may have led to the UK's relative economic decline up to today. Insufficient domestic investment could have resulted in a failure to develop new industries with the potential of greater growth and income. The worsening balance of trade perhaps discouraged firms from innovating, further weakening industry. Over-dependence on services may have turned the UK into a rentier economy. According to Davis and Huttenback, investment funds flowed to the projects paying the highest returns, allowing for risk. In the period 1860-1912, higher safe returns
Ethical Decision-Making
Current Trends in Knowledge Management Sharon Robinson DBM 410 Decision Support Systems SPICS1101 University of Phoenix- Clearwater Campus Joe Dobrinski, Jr. May 24, 2005 Workshop #4 Individual Assignment Current Trends in Knowledge Management Current Trends in Knowledge Management There has been a growing realization that investments in information technology have not paid off in performance (Malhotra, 2005a). There has been too much emphasis on treating people as passive recipients of technology and not enough emphasis on individual enterprise. Buying a typewriter does not make one a better writer (BRINT Institute, 2005). Similarly, if a company buys new information technologies, it does not make an organization better at managing knowledge. What is critical is acceptance and effective utilization of the technologies. The key to success is not [just] the system but what people make of it. Knowledge Management (KM) is an evolving discipline that can be affected by new technologies and best practices, but there are some things that we do know for sure (Tobin, 2003). There is a systematic approach to successfully implementing KM and if you analyze what you are trying to accomplish, map out a strategy, garner support from the organization and have a way to measure it, then you are much more likely to be successful. Intellectual Capital Tom Stewart defines
Ethics in accounting
Terri Ronsin has just transferred to a new position as divisional controller. One of her first tasks as divisional controller is to develop the division's predetermined overhead rate for the upcoming year. The predetermined overhead rate is computed by dividing the estimated total manufacturing overhead cost by the estimated total direct-labor hours. The production manager estimates that she will need about 440,000 direct-labor hours to meet the sales projections for the year. Teri develops the predetermined overhead rate and goes to her manager for approval. Harry Irving, the general manager, asks Terri to reduce the estimated total direct labor-hours to 420,000. He explains to Terri that if you shave about 5% off of the estimated total direct labor-hours that there will be an increase in net operating income at the end of the year. If Terri were to lower the estimated total direct labor-hours, the predetermined overhead rate will be higher, resulting in overapplied overhead. In this situation the overapplied overhead would be closed out to Cost of Goods Sold. This would be done by debiting Cost of Goods Sold and crediting Manufacturing Overhead resulting in a decrease in Cost of Goods Sold. At the end of the year, Cost of Goods Sold and operating expenses are subtracted from sales. The result of this is the net operating income. Therefore, if the Cost of Goods
Employee Motivation
Factors and Processes That Affect Employee Motivation in Organisations Introduction Numerous factors have been recognised to affect employee effort at there place of work and organisations, also there has been a great measure in identifying method and processes of motivation in organisations. These are the areas which I shall be looking to analyse. I believe learning what motivation is about in its self needs one to be motivated inevitably motivation in organisations is vital for employees. Explanation of motivation A motive is a desire which functions on our will and is turned to action of one sort or the order. Mullins (1985:471) says that motivation can be explained as; the direction and persistence of action. It is concerned with why people choose a particular course of action in preference to orders and why they continue with a chosen action , often over a long period, and in the face of difficulties and problems. Common Perspectives of Motivation People like Mitchell make out four general perspectives involved in explaining motivation: * Motivation can be symbolized as a personal phenomenon which allows uniqueness in people that can be demonstrated in one manner or the other relating to the theories of motivation. * It is for a reason, under peoples control also behaviour that are influenced by motivation such as effort stretched, are seen as choices of
