Asda - Company mission, philosophy, and goals. Overall purpose of the company, its stakeholders influence on the company.
01. Company mission, philosophy, and goals. Overall purpose of the company, its stakeholders influence on the company. * Introduction : - ASDA is the second largest UK retailer organisation selling A to Z consumer products with 321 stores in the UK and 148,000 colleagues. The process of ASDA marketing has identified what customers need when needed and supply them to the right place with right product on the proper time. Business now generally has decoded ''Customer loyalty is extremely important, especially in a highly competitive market such as supermarket retailing. Competing on price helps to retain customers, but so does non price competition such as having a good image in the community'' According to this we can decide how ASDA has developed so far. * Mission statements : - ASDA makes clear statements of its mission Purpose and values to help stakeholders see the direction which the business is taking. The mission statement sets out its long term aims and is ''To be Britain's best value retailer exceeding customer needs always.'' Its purpose is stated as ''To make goods and services more affordable for everyone''. Its values show what the company believes in including respect for the individual, excellence and customer service. New colleagues receive a detailed induction into all three elements. * In the beginning : - ASDA mainly was found in 1920 with two
Aims and objectives of Asda.
[P3] Aims and Objectives All businesses have aims that they want to achieve, and objectives that help them plan what they have to do to achieve those aims. AIMS are the overall goals and purposes that the business was set up to fulfil. In other words, aims are the general statements of what the business wants to achieve or where it wants to go in future. OBJECTIVES are specific targets that must be achieved if the business is to fulfil its aims. The objectives of a business are closely related to its aims and should fulfil two essential criteria. Objectives are set so that they can be achieved over a period of time. ASDA group PLC aims to provide goods and services that are cheap and affordable to the public. Reducing packaging is one of ASDA's key objectives and they are considering every option to achieve this goal. It intends to increase the amount of fresh products sold loose from boxes and reduce its range of own label pre-packed products sold in its stores across the country. Recently ASDA has announced that it intends to reduce the amount of own label packaging by 25 per cent over the next twelve months. The main aims of ASDA are listed below: * Reducing the cost objectives of their items/products * To offer quality products at low price * Recycling their waste * Packaging their products well * Supporting Voluntary Services and Assisting charities in UK
Business Environment. The two organisations I have chosen are Tesco and McDonalds. Ownership, business sector and purpose.
Jahed Ahmed BMC000010360 Business Environment The two organisations I have chosen are Tesco and McDonald's. Tesco is a PLC (Public Limited Company) and it is a grocery and general merchandising retailer. They sell different types of products such as clothing, electronics, financial services, telecoms, car insurance, internet broadband and retailing and renting CDs and DVDs. Jack Cohen founded Tesco in 1919 when he began to sell groceries from a stall at a local market in Hackney. The Tesco brand made its first appearance in 1924. Tesco is owned by shareholders who fund the company. Unlike McDonald's, Tesco isn't a franchise. McDonald's is an international franchise and is the world's largest chain of fast food restaurants, serving more than 58 million customers daily worldwide. McDonald's began in 1940 when Richard and Maurice McDonald opened a restaurant in San Bernardino, California. McDonald's is not run by one man or by executive committee. It is not even a single company; it is an alliance of hundreds of independent entrepreneurs, franchises, suppliers and managers united by a complex web of partnerships. Scale Local businesses are businesses close to customers' homes and they are there to provide goods such as groceries for the local community. National businesses are businesses all over the UK which are expanding on customer range. For example, Tesco is a
Channel of distribution, types of production, Trade Union
Business studies revision Channel of Distribution An advantage of selling products to a wholesaler is that you can send everything to one place, as a wholesaler would have the space required to store the products. It is very simple, as you only get one invoice, instead of lots if you sell your products to another place. Advertising would be easier, as your product would be advertised with other products, they would advertise for you. There are disadvantages too- it takes time for the products to be available to be sold- buy that time, the product may not be in as good situation to sell, for example foods and drinks, cakes could be stale, and milk could have gone out of date. Likewise, if you want a change of products, it would take time to re-stock the new products. Channel of Distribution For example, if a producer produces Children's clothing for export, it would go down the agent, wholesaler then retailer to consumer route. This is because the clothing is made in other countries, and communication and explanation would be needed by the agent. Then, the products could be sold to a wholesaler, which is then sold to lots of other retailer, then to the consumer. Tractors- this would be sold to the retailer directly, this would save time as things like these products come out very quickly, so it needs to be sold quickly after manufacturing. Tins of peas- This would be
Enterprise at coca cola
Task 4: Enterprise is a set of characteristics to start up a business or a project. They come under 5 categories: Self-confidence and motivation, risk taking, identifying and exploiting marketing opportunities, ability to innovate and ability to build teams and inspire. The people who carry out enterprise are called entrepreneurs. Enterprising behaviour is when someone demonstrated these skills for example someone who is able to be innovative. Enterprise is a key factor that helps contribute to the success of Coca Cola. In order to carry out their enterprise skills, they have to be able to do the following things: Self-confidence and motivation: Being self confidence is a key factor that helps motivate Coca Cola to achieve their objectives. An example of how Coca Cola have self confidence is by being the market leaders in soft drinks ahead of its competitors Pepsi, Lucozade, 7up etc. This has motivated their employees to work harder as they want Coca Cola to continue to be the market leaders. However Coca Cola are not the market leaders in all segments for example in the energy sector, Red Bull is the market leader. This has lead Coca Cola to carry out research and develop their products to achieve this title. This has affected the people objective as they're providing a better workplace for their employees to work ion. It has also affected their profit objective as a
Cadbury marketing mix
In this task I will analyse the information I gathered the task 3 and discuss how it helps Cadburys meet their aims and objectives. I will be discussing the marketing mix, teams and enterprising behaviour. Marketing mix I will talk about section product 3, which is in my task 3. It is the newspaper article I have found on the telegraph website. It is about how Cadburys are planning to bring back the Wispa chocolate bar after an online campaign on websites such as Facebook and MySpace. This shows market research for products as they have investigated on the Internet whether their customers want the Wispa chocolate to come back. Also Cadburys said they are "frequently contacted by consumers" this shows Cadburys have good communication lines with their customers and are willing to listen to what the customer wants. Also this portrays Cadburys will take customer opinions into consideration. This newspaper article also shows Cadburys are willing to take a risk, but be sensible about it. This is shown as instead of Cadburys making 100 millions of Wispa chocolate bars, they made an initial run of 23 million, and this tells us that Cadburys are being rational about the re-launch of Wispa. This will help succeed the aim 'Profitably and significantly increase global confectionery share', Cadburys a bring a old idea back which the public want therefore result in strong growth in the
The Evaluation of the Effectiveness of College Services
Report Title The Evaluation of the Effectiveness of College Services Report written by: Li Queena(Finance) Data: November 19, 2009 Contents Page Section No. 1.0 Introduction 2 2.0 Procedures 2 3.0 Body of report 2 .1 Library 2 .1.1 The importance and purpose of university of library 3 .1.2 Introduction of the Library of Ocean University of China 5 .1.3 Evaluation about the library 5 .2 Food services 7 .2.1 Evaluation about food services 8 4.0 Conclusion 10 5.0 Recommendations 11 6.0 Bibliography 11 7.0Appendices 12 .1 Appendix A 12 .2 Appendix B 13 .0 Introduction This report has been compiled to propose the survey and collection of college services for business use. There are considerable quantities of college services, such as library, IT resources, leisure
In this essay I am going to be talking about McDonalds competitors and how they have affected and made McDonalds the company they are today.
Competitors Every business in the world has a competitor to compete with in terms of product, price, function of the product and the form of the product. McDonalds competes with many restaurants around the world for customers to come and spend their money on food and drink. McDonalds are not just competing with other fast food brands; they are also competing with worldwide restaurants to for fill their aim 'to be the first choice when eating out'. They are competing with brands such as Frankie and Benny's, Pizza Hut and Nando's. These restaurants offer different types of food than McDonalds and a different type of service. The food they offer is not fast food; these restaurants are not competing to give the customer a quick service unlike McDonalds. They serve different products such as pizza, chicken in different forms, pasta and many more. These restaurants would be considered to be more the healthier option opposed to McDonalds for customers, however this is one of the main aspects McDonalds are trying to change. In this essay I am going to be talking about McDonalds competitors and how they have affected and made McDonalds the company they are today. Competition means 'the process of trying to win or do better than others' in this case McDonalds competing for customers over other brands of restaurants and fast food industries. The four competitors that I am going to
How can Hughes Electrical improve it market Share?
Business Studies Coursework Name: - Richard Rutter Candidate: - 3186 How can Hughes Electrical improve it market Share? Aim: o To find out how Hughes Electrical increase its market share. In order to do this I will need to: o Research the history of Hughes. v o Plot where Hughes retail outlet(s) are in Norfolk. v o To research how location, can help Hughes, increases its market share. o Research what types of products they sell. o Find out what their target audience is. o Research the known methods of promotion. o Distinguish, which methods will be suitable for Hughes. o Recommend how Hughes can increase its market share, in the next five years. Objectives: o Find out what their performance has been like during the last 2 years. o Compare them to a successful competitor (Argos.), to see how they're differing and if they are more or less effective. History of Events concerning Hughes: 921 - Hughes Electrical was founded in Lowestoft, Suffolk by Frank Hughes, a young electrical engineer. 928 - Frank bought his first shop and the family literally lived over it for some years. 946 - Frank retired and his sons Peter and Jim took over the management of the business. 950 - Hughes was determined to get into the Television Age. 953 - Hughes had gained experience installing many televisions in Suffolk. 962 - Hughes began its expansion, when it purchases
Bally Total fitness case report.
BUSINESS MANAGEMENT 9200 Professor Mehmet Genc BALLY TOTAL FITNESS CASE REPORT Team Members: Ilka Nevarez Matthew Preusser Robert Schultz Diana Villacis-Velez February 17, 2009 TABLE OF CONTENTS . INTRODUCTION..........................................................................................1 2. CENTRAL ISSUE...........................................................................................1 3. ALTERNATIVES...........................................................................................3 3.1 Alternative I - Franchising.......................................................................3 3.2 Alternative II- Replace CEO.....................................................................4 3.3 Alternative III-Implementation of Corporate Governance.................................5 4. RECOMMENDATION..................................................................................5 5. IMPLEMENTATION PLAN.............................................................................7 6. CONCLUSION.............................................................................................8 7. APPENDICES...............................................................................................9 . INTRODUCTION(Diana) Bally Total Fitness, an owner-operated health club chain with 360 outlets in the United States and more than 50
