n this part of my assignment I will find out the performance of Beechwood School, and how they measure and manage the employees. Staff performance is crucial to the success of an organisation.
Prepare handouts to describe various ways in which staff performance can be measured. Introduction: - In this part of my assignment I will find out the performance of Beechwood School, and how they measure and manage the employees. Staff performance is crucial to the success of an organisation. Good management is about being able to motivate staff to work to the best of their ability. Measuring Performance: - The following table shows industries and example with individual performance indicator as well as organisational performance indicator. Industry Example of individual Performance Example of organisational performance indicator Manufacturing A machinist's output, e.g. number of t-shirts produced per day Increased profit and market share Retail Sales achieved each week, e.g. the value of double-glazed windows sold Increased profits and market share Customer service The number of customers dealt with per hour by a call centre operator Customer satisfaction ratings Education, e.g. college or school Student retention and achievement, i.e. the number of students staying on and passing their exams Schools are ranked by examination league tables Health service, e.g. a hospital The number of successful operations, the number of patients seen in a day Health authorities are judged by the length of waiting lists Transport, e.g. a coach or
SWOT and Pestel analysis for Carlton Forum leisure centre
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Viagra. As Pfizer had spent a heavy R&D on Viagra and to make sure the success of it preceding its competitors, it had to think of ways to outperform them and always maintaining itself in the leading position and profitability.
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Identify and describe a selected case significant stakeholder influence over a business. (P2)
Business and Markets Assignment three. Identify and describe a selected case significant stakeholder influence over a business. (P2) What are Stakeholders? These are groups of people who have an interest or a stake in a business. This interest will vary according to the nature of the "stake". Who are the stakeholders of a business? There are two types of stakeholders these are internal stakeholders and external stakeholders. Internal stake holders are People who work for or own the business and external stakeholders are Individuals or groups who have some claim on a firm. Examples of both are in the below table. Internal Stakeholders External Stakeholders Owners/Shareholders Customers Managers Government Employees Suppliers The Community However this is always not the case as some employees may be within the community, for example. Stakeholders within a business will usually benefit from their involvement with the organisation. Employees will earn money which they can spend on goods and services supplied by the business and the government will collect tax from the organisation. Objectives with conflict. Conflict can occur with a business when stakeholder's objectives are different. The following groups may be in conflict. Employees and Owner. E.G. the levels of pay are negotiated every year and employees and owner will bargin, they may disagree on
Recruitment and training at Starbucks
Recruitment and training at Starbucks Induction training is a process where a business teaches its new employees how the business works. One benefit of this is that it is a good way to provide the new staff with the general information of the business, such as health & safety, security, personnel and the departmental systems. This improves the employees' understanding of the business, which can increase motivation in the business. Another benefit is that the new employees can contribute to the business more quickly, as they would already know how the business works, and what their role is in the business. The level of experience required for a store manager would be greater than it would be for the barista position. The barista position could be a first job for people, so it would be better for them to fill in an application form, as they would have no previous jobs on their application form. It also means that Starbucks gets only the information that they wanted, as they are put on the application form. If the applicant has no major qualifications that would be put on a CV, then they would be able to go on the educational program that Starbucks provides if they get the job. For example, underqualified baristas could go on the 'learning to lead' program, so that they can potentially reach manager level at Starbucks if they do internal recruitment. The reason that people
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REFERENT POWER AND WHY IT CAN BE A POTENT FORCE FOR MARKETING APPEALS. Mariam Hashmi Contents . SUMMERY: 3 2. INTRODUCTION: 3 3. THE NATURE OF REFERENCE GROUP INFLUENCE 3 3.1. Informational Influence 3 3.2. Normative influence 4 3.3. Identification Influence 4 4. Celebrity as a referent power in advertising 4 5. Referent power involvement 7 6. How Much Does It affect 8 7. Degree of Reference Group Influence 9 8. when will it effect 9. CONCLUSION 10 0. REFERENCES 12 . SUMMARY Referent power plays a very important role in marketing communication, following report look in to different influences groups and referent power. How referent power affect one. How affective a referent power is? How a marketer can use it to his advantage. What are the factors which make referent power effective? Different theories have been discussed. This report will be looking critically on evaluating the role of referent power in marketing, evaluate the role it will play in future, and provide a future marketing plan. 2. INTRODUCTION This report of "Referent power and why it can be a potent force for marketing appeals" was written as a final assignment for the Consumer Behavior module. Humans are social animals and they always looks to other for
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Unit 3 - Introduction to Marketing. Assignment 1 - Task 1 (P1) - Marketing definitions and its role. The information below contains two definition of Marketing and also the marketing concepts and basic principles of marketing. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer. http://www.shipping.francoudi.com/main/main.asp?cm=14&letter=M Marketing concept: The Marketing Concept is based on the idea that organisations can best meet their objectives by concentrating on customers needs and satisfying those needs better than competitors. The other three concept are; Production concept which concentrates on production and distribution economics. Selling concept is based on the notion that customers need to be persuaded to buy through aggressive selling and promotion. Product concept has been adopted by organisation which believes that their product is the most innovative in the market, is of top quality and packed with special features. Information from BND Business Book 1. The Basic Principles of Marketing: Marketing
Restaurant Promotion. For my business I have decided to offer various promotional offers. Offering various promotions will attract a lot of customers as different people are attracted to different offers so by offering more promotions it will attract to a
Promotion: Promotions are a set of offer offered on certain products that saves the customers money. Providing promotion will attract customer as it gives them a chance to save money. I have to take into careful consideration what promotion I am offering because my business has just started out and I need to make as much profit as possible in order to survive. For my business I have decided to offer various promotional offers. Offering various promotions will attract a lot of customers as different people are attracted to different offers so by offering more promotions it will attract to a wider audience. One promotion I will be offering is BOGOF (Buy One Get One Free). This gives the customer the same product they just bought and no extra cost. For example if the customer bought a burger, they would get another burger free. Buy One Get One Free can also be known as buy 2 for the price of 1 as it is essentially the same thing. I will offer this on products that are not selling well so that it encourages people to buy it. For example if I notice that my cheesecakes are not selling as well, I will offer BOGOF on it so that it sells. I will also offer this promotion on certain products for a period of one month. I will monitor them to see how well they are, and if it proves to be successful, I will keep for a longer period or perhaps forever. If it doesn't prove to be
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Business - Sports Industry Research
Sports Industry Research Table 1.1: Summary of Popular Sports and Physical Activities Undertaken (% of adults), 2001 Fitness-Related Sports and Activities Swimming 22.0 Walking/rambling 21.2 Aerobics/keep fit 2.5 Cycling 1.6 Weights/working out 9.2 Jogging 6.4 Competitive Sports and Activities Golf 8.3 Football 6.7 Badminton 6.2 Tennis 4.9 Bowls 3.6 Squash 2.9 Cricket 2.9 This helps tell me how popular each sport is, I can use this to help me base which products I will stock, in order of popularity of sport. Golf is arguably the most popular of the fully competitive sports undertaken by a large number of people, and it certainly generates the highest level of consumer expenditure per participant. The participation rates for football and aerobics indicate their all-adults levels, but in fact they are much more popular with, respectively, men and women. Although participation rates fall to less than 5% for many sports, those who do take part can be very enthusiastic and put that activity at the centre of their lifestyles as consumers. For example, serious skiing involves a financial commitment to travelling abroad, while cricket requires a time commitment and investment in a range of personal equipment and clothing. Participation also depends on the provision of suitable facilities, and these can be divided between the public and private
