High Street Retail case study. JD (John David Group) is a well renowned store, which sells top quality sportswear and many fashionable accessorises.
JD (John David Group) is a well renowned store, which sells top quality sportswear and many fashionable accessorises. It was founded by John David in 1981 and the first store opened in Bury. The CEO of JD is Barry Colin and Peter Cowgill is the chairman. JD sells exclusive brands such as Mc Kenzie and K-Swiss. It now has more than 430 outlets, and operates in both the UK and the Republic of Ireland. The Pentland Group Plc owns 57% of the company since 2005. JD is mainly aimed at teenagers aged 13-19, but nevertheless attracts many other age groups also. Most JD stores are located in areas such as Surrey Quays, Lewisham, Brixton and Peckham and Oxford Street. JD closed down non profitable stores in order to increase profit. Aims & Objectives Every business has aims and objectives. JD aims to make profits, in order to make profits JD has to set smart targets, which are practical objectives which have to be achieved. It breaks down the objectives into achievable targets. The targets have to be specific, measurable, achievable, and relevant and time specific (SMART) in order to be accomplished. In order to be successful JD should set out aims and objectives, looking back at last year's success. For example looking back at JD's success which made revenue of £300m and £12.4m in operating profit. The company can now set further targets that need to be achieved in a relevant
Business Economics
Reasons fuel prices is increased rapidly? * Because of the hurricane Katrina devastation which destroyed nine (9) oil refineries in the US Gulf Cost of Mexico which has resulted in less oil being refined. * Because of the high increase in air travel which has seen the number of passengers traveling in the last ten (10) years doubled. As a result of this passengers are being charged more as it cost airline operators more to fill up their planes due to the limited amount of oil supply available. * Because oil reserves are running out. * Because of China's rapidly expanding economy which has created a huge demand boost. * Because of greater need for crude oil suitable for processing into petrol for the fuel Sport Utility Vehicles. E.g. (SUVs) popular with US drivers. * Due to Global economic expansion which is driving what the International Energy Agency says is the "biggest increase in oil demand for 24 years". * Because as the world major oil consumers remain dependent on the Middle East for their oil, and due to recent violence in Iraq and Saudi Arabia, this has raised fears on interruption to supplies as Iraqi exports have been cut by sabotage attacks on their oil facilities. * Lastly analysts also view that political tension in non-Middle East states such as Nigeria and Venezuela are having the potential to disrupt exports and has a result in prices of oil driving
BTEC Buisness Introduction to Market Reasearch Pass 5
Task 4a Pass five Describe how marketing techniques- branding, segmentation- are used by Magners Cider to increase demand for its product. Definition of Market Segmentation The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. http://www.marketsegmentation.co.uk/ Magners use different ways to segment their product they brand their goods in the way that it will attract to its most loyal customers and attract to a wide range of customers. Customers are all different and they have different needs. The marketing mix will be used differently to meet the needs and expectations of customers. This is done through market segmentation there are many ways that a customers can be classed into. * Age * Gender * Income * Geographical area * Buying habits Age many companies segment their product to meet certain people's ages an example of this would be Club 18-30 this is a holiday company which only offers holidays to people of the age of 18 to 30 they offer clubbing holidays their destinations are mostly all to lively destinations also they only employ people between the age of 18 to 30 this is because they want their customers to be able to relate to their staff. Gender a company
The fashion industry exploits its employees, models and the consumer - Do you feel that you are a 'victim' of the fashion industry?
The fashion industry exploits its employees, models and the consumer. Do you feel that you are a 'victim' of the fashion industry? I enjoy spending money on clothes, which are sometimes quite expensive, but I think that 'victim' is too strong a word to use to describe my relationship with the fashion industry. I have a choice over what I buy and I am not forced to spend more money than I can afford. I don't feel the need to buy clothes of a new style that I don't even like. I actually enjoy the whole experience of shopping for clothes and like discussing the latest fashion with my friends. I like the way some new fashion looks and in a way I am also helping to create jobs for the clothes designers, makers and retailers. I am aware that there are several negative aspects to the fashion industry but on balance I feel that I have control over what I buy. However there are also people who definitely are victims of the fashion industry and not just in the sense of consumers but also employees and models. There are different ways to look at the problem as to whether workers really are exploited by the fashion industry. For instance in Cambodia children and adults work till late hours, only to receive a small amount of 25pence per day. The question then to consider is is where does all our money go if only a small fraction goes to the people who actually make all the fashionable
For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment.
Methods of Marketing Research For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment. I will talk about primary market research methods that the company uses such as observing customer/competitors activity, experimenting with new products etc. as well as secondary market research such as newspapers, magazines, statics ( internal/ external) etc. Primary Research Primary research is research that's fit to a company's particular needs. By doing primary research such as focus groups, surveys, field tests, interviews or observation the company can gain information about their target market. For example, the company can investigate an issue specific to their business, get feedback about their Web site, assess demand for a proposed service, determine responses to various packaging options, and find out how much consumers will pay for a new product. Primary research delivers more specific results than secondary research, which is very important when launching a new product or service. Primary research is usually based on statistics that involve sampling as little as 1 percent of a target market. This sample can give an accurate representation of a particular market. Observation Customers Blackberry can employ people or use different companies to observe
This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability.
Marketing Report To: Linda Shore, Managing Director From: Anjli Chotai, Marketing Director Date: 26th January, 2004 Terms of Reference This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability. Procedure Consumer Research For all consumer research field research methods were used. A questionnaire was conducted on 100 random women aged above 16 in Central London around midday on a weekday. The questions were designed to find out women's preferences about make up and skincare, such as how much they would be willing to spend and where they prefer to shop. It is very important for Barely Beautiful to know information of this kind because the company has little previous knowledge of cosmetics. A consumer panel testing was conducted with a group of six women aged 19 - 51. The women were given a few products from each of our competitors and were asked to give the products a score out of 10 and say what they did or did not like about it. This would allow Barely Beautiful to realise the characteristics in certain products that do or do not work well and apply these to the company's own products. Competitors Research For the competitors' research a mixture of field and desk research was used. Each of the other major brands
Business Communication Methods
Know how to communicate using appropriate methods The new employees at ASDA are having difficulties using and understanding how to use the electronic methods of communicating in the business. This is why I will create a table explaining how to use them giving the new employees training in how to correctly use this equipment. Electronic methods of communication in business Method (what is the method and describe in your own words why you would use it) Suitable Recipients (tell me 3 different people who would receive this electronic method and why you would send this method to them) E-mail - Electronic mail This is used for sending and receiving messages to other people, friends and family. This is a cheap way to get in contact with people and is even cheaper to send an email rather that to write a letter or to make a phone call. Emails can be sent to one another almost instantly and both the sender and receiver get a copy of he message which is useful for reference. Emails are easy to store because they are sent digitally making them easy to store to the users hard drive. I would use an email to contact my manager, other staff within the business and customers. I would send an email to customers with details of special offers or if a customer purchases online I will send an email telling them when they will be expecting their delivery. When sending an email I will
The world oil market is a Homogenous Co-operative Oligopoly. A broad definition of an oligopoly is a monopoly of many.
Name Class/ Teacher May 10, 2006 Oil Markets . All petroleum crude (oil) purchased or sold in the world is traded in three basic ways Spot Trading, Futures Market, and Contract arrangement. Spot transactions are on-the-spot agreements to buy or sell a single shipment at an agreed price. Since suppliers and buyers use these to bridge short-term gaps between supply and demand, spot market prices are good indicators of the supply and demand situation, rising prices indicating shortage and vice versa. There are spot markets for different products namely crude oil, heating oil, gasoline and so on, and for different regions such as Rotterdam, US Gulf, Singapore etc. Futures markets cover trades that are promises to sell and buy a consignment of oil of a specified quality, delivered at a specified place at an agreed upon price up to 18 months in the future. Very little, if any, oil changes hands physically in futures markets, these however, provide current prices and expected future trends and are more in the nature of financial transactions rather than physical trade in oil. The most important and active exchanges where such transactions take place are the New York Mercantile Exchange and the International Petroleum Exchange, London. Spot and futures prices are transparent, and are available on the internet and a host of other media sources and published weekly by the Energy
Sweet Homes Inc. was founded in 1978 by Diamond Inc. to bring the warehouse retailing concept to the home center industry. The company operated retail do-it-yourself (DIY) warehouse stores
SWEET HOMES INC. The difference between a company with a concept and one without is the difference between a stock that sells for 20 times earnings and one that sells for 10 times earnings. Sweet Homes Inc. is definitely a concept stock and it has he multiple to prove it- 27 to 28 times likely earnings in the current fiscal year. On the face of it, Sweet Homes might Seem like a tough one for concept managers to work with. It is a chain of hardware stores. These Hardware stores are huge warehouse outlets - 60,000 - 80,000 feet space. You can fit a awful lot of saws in these and still have plenty of room left over to knock together a very decent concept. The truth is, the warehouse notion is the hottest thing in retail these days. Sweet homes buys in quantum quantities which mean its suppliers are eager to keep within its good graces and hence provide it with lot of extra service. The company , as it happens is a master in promotion and pricing. It has 22 stores, all of them located where the sun shines all the time. Growth has been sizzling, Revenues are mere $22millon is fiscal '80 shot past the quarter billion mark three years later. As to earnings, they have climbed from 2 cnts in fiscal '80 to 60 cents in the fiscal year coming to an end [in Jan, 1985] They're confidently estimating 30% growth in the new fiscal year as well. COMPANY BACKGROUND Sweet Homes Inc. was
Virgin Atlantic marketing. When marketing , Virgin Atlantic use a wide range of marketing techniques. There advertising activity in the UK includes TV coverage , press , magazines, outdoor billboard, taxi sides , all of these feature their distinctive log
Marketing (Market Research) Marketing is any part of a company they need to find out what the target market is going to be , what the consumers wants. Marketing is a concept, where the customers are the most important part of any business. The business should always however put the customer first, as this is what keeps them loyal by finding out what they want. Marketing is a formal part of any business, the use of marketing is a vital technique for example advertising. The marketing process * Market research * Product development * Getting the price right * Getting the promotion right * Getting the product in the right place Market research - why? Many businesses will use market research; they will then go on to use this to: * Find the target market * Find the market for the particular product * Know what the consumer wants * Know what the consumer want to pay * Find out what features the product should have * Find the size of the market ( mass / niche ) * See if the market for the product is growing or shrinking. Virgin Atlantic has found this is what their customers want and put them into place by doing market research. Also through market research they have found who their customers are. The percentage of Virgin Atlantic's predominately travelling using upper class is males between 35-45 and currently earning £50K+ per year. Also their passengers
