T-Mobile Marketing strategy suggestion
A marketing strategy suggestion for T-Mobile Marketing strategy section Lewis Cuddy My marketing strategy suggestion To account for the modern necessity of e-commerce I would improve the T-Mobile website. The T-Mobile website is already very effective and offers almost everything available in a shop therefore there are only two ways in which I feel improvements can be made; Offering a phone comparison feature would be very useful. This feature would allow customers to compare the functions, specifications and prices of several products at once. When loading one of the 'shop' pages such as pay as you go deals I found the initial page very overpowering. There is a lot of information and graphics on a single page and therefore I would recommend simplifying these pages. I would recommend two new sponsorship deals, one with Manchester United FC and the second with X-Factor. Manchester United FC is not only regarded as the best British football club but they also have the largest fanbase in the world. This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most
Business studies case study - generating revenue through selling ice lollies.
Task 3 In task 3 I have been asked to define what revenue is and how businesses can generate revenue. When a business receives money from sales, this is called revenue. Businesses can also receive money from other things, not just sales, they can receive money from renting out asserts an example of this is renting out a building to another business. There are many ways in which businesses can generate revenue. One way in which they can generate revenue is by renting out assets. Businesses can rent out their equipment such as machinery. This can help both the businesses, as the business renting out the equipment will gain money on a monthly basis and the business that gained the equipment will be saving money instead of buying out the equipment fully. Another way they could generate revenue is renting out their premises to other businesses. This helps the business gain more money as they will be renting out another asset which will help them bring more money in rather than just getting money from sales. Delight Lollies can generate revenue in many ways. One way in which they can do this is by increasing the number of sales. They can do this by the word of mouth so encouraging their customers to tell their friends about their business so more people will come to their shop. Another way they can increase revenue is making their customers happy and offering them discounts such
Do you think it is a good idea for companies to use corporate social investment to promote their corporate image?
Altered Attitudes cc . "Companies used to find it bad taste to gloat about their generosity but now realise that they can use their good work to promote their corporate image." Do you think it is a good idea for companies to use corporate social investment to promote their corporate image? Yes, companies become aware of the impact of their activities on all of their stakeholders and express their commitment to contributing to sustainable economic growth, while also improving the quality of life of their employees and their families, of the community where they conduct their business and of society at large. The idea is to develop all three dimensions of a company, which generates long-term value and contributes significantly to obtaining long-lasting competitive advantages. It's ability to provide effective customer care. This corporate identity forms the basis for all the relationships it establishes through its financial and commercial activity, the execution of its social actions and the day-to-day expression of its corporate 2. What is meant by "corporate citizenship"? Corporate citizenship is a term used to describe a company's role in, or responsibilities towards society. For this reason it is sometimes used interchangeably with corporate social responsibility, and in fact many companies including Microsoft, IBM and Novartis have used it in this way to describe
Stock Market Crash
Stock Market Crash A stock market crash is a sudden decline of stock prices in stock markets. It usually happens due to panic among stockholders and various economic factors. These crashes usually occur after a long period of rising stock prices (due to going speculations), when P/E ratios are far above their averages. According to Benjamin Graham, the father of securities analysis, there are three main forces behind the market crash: the manipulation of stocks, the lending of money to buy stocks and excessive optimism. The most famous market crash, the Wall Street Crash of 1929, also known as Black Tuesday, happened on October, 29 1929. It is regarded as a start of the Great Depression. All of the three forces mentioned above contributed to this crash. American economy was blooming in the 1920s. NYSE was the largest stock market in the world. From 1920 till 1929 many stocks quadrupled in value. Thus, many people invested their money in stocks, expecting to gain profit. It led to speculative boom that took place in late twenties: the rising share prices were encouraging people to invest even more. Many of the investors had to borrow money to buy stocks but they only had to have 10% equity and 90% margin to buy securities. Speculations on stocks stimulated further price rises and created an economic bubble. The P/E ratios in 1929 were far
Types of businesses - Marks and Spencer is a (PLC) Public Limited Company.
Task 2- Types of businesses Marks and Spencer is a (PLC) Public Limited Company, it offers its shares to the general public, often through the Stock Exchange. It is the share prices of these types of companies that are displayed in the daily press. Most of the larger companies are public limited companies, so they keep Household names like Marks and Spencer. The first owner of Marks and Spencer was Michael Marks; he started the company as a sole trader until 1894 Michael formed a partnership with Tom Spencer, a former wholesale company IJ Dewhirst, from the partnership the company started to expand. Tom Spencer died on 25 July 1905 and after 2 years Michael Marks died on 31 December 1907. It was then time for the owners today at that time to advance the success of the two founders. In 1926, Marks and Spencer became a public company and 2 years later the St Michael Trade Mark was registered. Through out the years Marks and Spencer has been expanding till today. Food departments have been opened such as café bars during these several years and many other methods have been used through out the years. Overall, we can see that growing the organization Marks and Spencer was done by four steps, firstly starting as a Sole trader, where Michael had to invest his own money and had to take risks. He had to carry out all the functions of the business. For Michael Marks this meant
The impact of economies and diseconomies of scale Tesco face
The impact of economies and diseconomies of scale Tesco face As businesses grow and their output increases, they commonly benefit from a reduction in average costs of production. Total costs will increase with increases in output, but the cost of producing each unit falls as output increases. This reduction in average costs is what gives larger firms a competitive advantage over smaller firms. This fall in average costs as output increases is known as Economies of Scale. Tesco benefit from economies of scale because they are constantly opening new stores around the country, such as their new store in Stockport. Therefore, they are always increasing their output, and so benefit from lower average costs. That is why Tesco seem to have the monopoly is supermarkets, as they have an advantage over smaller supermarkets such as Morissons, who do not buy as much quantity. In the short run, Tesco benefit from economies of scale by selling in bulk. They do this using special offers, such as 'If you spend £50, you get 5p per litre off your fuel' and also 'Buy one get one free'. These offers encourage us, the consumers, to buy in bulk. This means Tesco are benefiting from economies of scale as they are selling more quantity of their products, and are then able to buy more, and hence reduce their average costs. Tesco also benefit from economies of scale in the long run, because as
TESCO harms local communities.
TESCO harms local communities. Businesses are being forced to close down by TESCO. This is because TESCO are taking other customers from other shops and businesses. The cause of this is that TESCO sell goods below the cost price, and because local traders and businesses cannot afford to compete with these prices, they have to close down. However, when those businesses do close down, TESCO increase the price. Due to other businesses closing down TESCO might adapt its activities in a number of ways. In today's present situation, TESCO take on additional trade from businesses which have closed down, this will help maximise profits and provide TESCO with a new challenge and another market to explore. On the other hand TESCO might stop selling electronics, cloths, toys etc as this will provide local businesses with some customers and allow the to make money. However if TESCO do agree to this proposal there will be a huge financial cost to pay as this will cut them out of many lucrative markets such as electronics and clothes. Also by doing this the local businesses may not even benefit as another large business such as Sainsburys and Asda could come about and do the same as what TESCO are doing, this would mean local businesses and TESCO would lose out. Furthermore TESCO could charge for their car parks to push some customers to other businesses, although this may not
Tesco's organisational structure
Task 1 Organisation: TESCO plc Our Mission TESCO is a company, which is dedicated to professional management of both people and property. They are committed to each other through mutual respect and support. We realize the importance of individual growth in order to strengthen the whole. They invest in the development of the individual through training, education and reward. TESCO is committed to serve our owners, our residents, agencies and each other with integrity, fairness and honesty. They seek a balance between preservation of our resources and realization of profit. TESCO's strive to combine accuracy and reliability with accountability. TESCO is a caring organization that endeavours to exhibit PRIDE IN EXCELLENCE AIMS AND OBJECTIVE > TO INCREASE PROFIT: TESCO 's profits have topped analysts' forecasts, coming in at £1.4bn, with turnover up 11.5% at £28.6bn. Britain's biggest food retailer also said it had achieved its target for emerging markets as underlying operating profits rose 78% to £212m. Analysts had forecast that the underlying pre-tax profit would be between £1.33bn and £1.39bn. Six years ago, TESCO launched a four-pronged plan to drive growth in food, non-food, and retail services like banking and overseas hypermarkets in places like Asia and central Europe. > TESCO expands TESCO has been expanding more than ever for previous six
Management of costs.
Management of costs Fixed costs are the expenses that do not alter in relation to changes in demand or output (in the short term). They have to be paid whether the business trades or not. Examples are rent, depreciation and interest charges. Variable cost is the cost that varies in direct proportion to changes in output, such as raw materials, components, piece-rate labour and energy used in production. In other words, these are costs that should double if output doubles. Although break-even charts require the assumption that some costs vary in direct proportion to changes in output, in practice it is unlikely that any costs will be totally variable. For instance, raw materials are likely to cost less per unit when buying in bulk. Therefore the materials cost might not quite double when output doubles. Examples of variable costs are materials, labour e.t.c. Semi-variable costs are costs that vary with output, but not in direct proportion. Therefore, in order to calculate total costs at a specific level of output, a manager would have to work out the semi-variables especially. This makes them hard to deal with, notably in break-even analysis. Examples of semi-variables include maintenance expenditure and telephone bills. In the latter case, it is clear that although a doubling of customer demand would not necessarily double a firm's telephone calls or bills, it is
Should the welfare state be desirable?
Is the Welfare State Desirable? (14 Marks) The welfare state refers to the technique which the UK government has set up whereby a benefits system has been put into place in order to accommodate those who are in need and financially unstable.. The main principle of this program is based on the taxation revenue where those with an adequate income are taxed a proportion of their income; this is sent to the government in order to facilitate to the needs of the country. The reason to why the welfare state would be desirable for the country can be illustrated through the following the reasons: the main reason and aim for the welfare state is so that the existence of poverty in the country will fall substantially, furthermore, another reason to why the welfare state would be desirable would be so that the inequality gap between the richest and poor of the country is reduced, thus meaning that the rich are not as rich and the poor are not as poor. Finally, another reason that would show that the welfare is indeed desirable is that with the presence of a welfare state, the overall health of the population in the country is increased; through the funding of the NHS, a free organization in which all people of the nation can benefit. However, it can also be seen that the welfare state is in fact not desirable, the reasons that some may have this attitude is due to: as a result of the
