Tennant's Lager Advert Essay
Tennent’s Lager Advert ________________ Tennent’s Lager is a popular and best-selling kind of beer in Scotland. Its currently owned company C&C Group purchased the Tennent’s Caledonian Breweries in late August 2009 from another brewery company in Belgium. One of the many adverts we studied as a class was Caledonia’s Tennent’s Lager advert. This advert was first aired around 1990 and the majority of the people in United Kingdom, and for those who lived in London, put a straight dislike to it, because it showed a more negative side to London. The advert showed London to be a dirty and unpleasant place to live and work in. The Tennent’s advert is about a man who is trying to make his way to work and he has to use the very engaged Tube in Piccadilly, London. He experiences a world of confusion and hatred in and around London and this led to corruption. The man decides that he has had enough of his life in London, so he quits his job. He heads up to Scotland’s capital Edinburgh where everything turns into a world of happiness and excitement, and he goes to a classy bar to get a sip of what the man thinks to be a glorious and wonderful drink, Tennent’s Lager. In this essay, I am mainly focusing on the use of Cinematography and the Mise-en-scène. The makers of this advertisement use both Mise-en-scène and Cinematography to convey the message that Tennent’s
Analyse the adverts for Estee Lauders Dazzling (advert 1) and Lynxs Reload (Advert 2). How effective are they at selling their products?
Analyse the adverts for Estee Lauder’s ‘Dazzling’ (advert 1) and Lynx’s ‘Reload’ (Advert 2). How effective are they at selling their products? The two adverts, Estee Lauder’s ‘Dazzling’ and Lynx’s ‘Reload’ appeal to different audiences. Dazzling is a women’s perfume, targeted towards women and girls, aged 15-25. These women could be aspiring celebrities who love to be the centre of attention, single, feminine and of an age when dating and marriage is an important part of their life. Reload is a men’s shower gel, aimed towards men and boys, aged between 14-21, who would aspire to be the stereotypical adult alpha male; sporty, good with the girls, popular. Dazzling is set at a fancy ball, a glamorous black tie event where the main subject, the actress Elizabeth Hurley, is smiling a dazzling smile, wearing a dazzlingly white dress which reflects the product name. It is a medium long shot, at slightly below eye level, which is very subtle, hinting that only when you buy it will you be of equal stance to those who already have it. The composition of the frame is busy, emphasising that although it is a full room, the attention is always on the main subject. It is shot indoors, with soft neutral lighting and the colours are mainly oranges with a few soft yellows meaning it is warm toned, implying the mood is soft, upbeat, welcoming and comfortable. This
Analyse Royal Desire by Christina Aguilera and Play by Givenchy. . How effective are they in selling their products?
My adverts analysis Analyse 2 print adverts. How effective are they in selling their product? The two adverts have quite a similar approach to selling their products, but they differ in a few key areas. The first advert is for a perfume, Royal Desire by Christina Aguilera. The second advert is for another perfume, Play by Givenchy. Advert 1, Royal Desire, is a medium close up, meaning that a lot of expression in the models face can be seen. The target audience for this advert is young women between the ages of 15 and 25.The advert is centred on Christina Aguilera who is sitting on a throne like chair, illustrating power and tying in with the product name, Royal Desire. This appeals to the target audience because it suggests that buying the perfume will make them feel powerful. The shot is high key lit which connotes feelings of happiness, also emphasising the colours in the advertisement. Pink, white and red are the most prominent colours in the ad, which are all stereotypically feminine. These colours suggest joyful and fun emotions, which compels the target audience to feel good about the product. Christina Aguilera’s skin is very pale, standing out from the background. This may appeal to young women who want to be noticed and stand out from the crowd. Having a well-known celebrity as a model in the advertisement adds glamour and attracts women who desire the celebrity
Analyse the adverts for Very Hollywood by Michael Kors and Spark by Liz Claiborne. How effective are they in selling their products?
My advert analysis Analyse the adverts for ‘Very Hollywood’ by Michael Kors and ‘Spark’ by Liz Claiborne. How effective are they in selling their products? The two adverts I am analysing are ‘Very Hollywood’ by Michael Kors and Liz Claiborne’s ‘Spark’. Michael Kors’ ‘Very Hollywood’ uses a variation of denotations and connotations. It is framed in a long, two shot of model Carmen Kass and another male model in the position of her partner. This shot connotes that both the background and foreground are important in the advert. The soft warm colours and high key lighting signify happiness, glamour and positivity. Carmen Kass is the centre of attention with a pack shot of the product in the bottom right corner. The model is wearing a captivating peach coloured maxi gown while on the red carpet and the male model is smart and classy wearing a suit and tie. The red carpet depicts the sense of celebrity lifestyles, paparazzi and Hollywood, linking to the name of the fragrance. The shot is taken outdoors with paparazzi in the background. The male model is looking at the female model, highlighting the fact that this perfume will make everyone turn and look at you. The target audience of this advert is women between 25 -35 and the secondary target audience could be the partners of these women. This is because they would be the ones aspiring to a celebrity
Analyse 2 print adverts for perfumes. How effective are they in selling their products?
Analyse 2 print adverts. How effective are they in selling their products? The first advert being analysed is “Diamond Intense” which is a perfume by Emporio. The second advert is a Chanel perfume named “Chance”. In advert 1 the target audience is women between the ages of 20 and 30. The initial most noticeable components are the bottle and the famous model Beyoncé. The advert uses a MCU which gives the effect of it being slightly edgy and intimate. The use of the subtle low angle gives the impression that the product has the capability to take you higher. The focal image of the model, Beyoncé, is shown as being extremely beautiful. She is wearing a classy dress and is an admired person in the music industry among the target audience. The use of simple make-up highlights the idea of natural beauty. The lighting is very low key with a few highlights to accentuate the model’s body. The advert is composed of unsaturated, black and white colours and tones which seem artificially lit in an interior studio. The use of unsaturated colours compliments the bottle which stands out. As its colour is gold and diamond shaped which is translated as being whole and precious to the target audience. This can be linked to the quote “Diamonds are a girl’s best friend” which will apply to the target audience. The use of white thin text gives it a classy feel which is also
Analyse Adverts For Shockwaves Tuff Stuff Gel and Miss Dior Cherie
Analyse 2 print adverts. How effective are they in selling their products? The first advert, Shockwaves Tuff Stuff Gel, is a hair gel, and the second advert, Miss Dior Cherie is a fragrance, both have their own ways of directly addressing their targeted audience. In the ‘Tuff Stuff Gel’ advert, we can see a good-looking guy, with styled hair, wearing clothes you would wear on a night out. By him seem to be 2 girls, standing on the bar table behind him. There is a dominant colour of orange in this shot. The colours of orange are warm and saturated, giving a feeling of intimacy, especially with both of the girls’ legs next to him. The lighting is low-key and artificial, being inside of what looks like a club, judging by the bar behind him and the girls next to him. It is a medium shot, with the centre of attention being the man. We know this from him being in the centre of the picture, and also the fact there is a dominant orange glow which is around him. The slogan ‘hot spot, cool hair’, and part of the caption ‘attract the heat and resist the sweat’ suggests that the gel is designed to keep shape and prevent sweat in hot areas, but also to attract ‘hot’ girls as well, having a second meaning on the words in the second caption. I think that the advert is targeted at young, single men, aged around 20-30 years old, who still enjoy going out to clubs, but also
Analysing Two Print Adverts - Very Hollywood Perfume by Michael Kors, and Shockwaves hair gel
Analyse 2 print adverts. How effective are they in selling their product? The two adverts that I have chosen to analyse are Very Hollywood Perfume by Michael Kors, and the Shockwaves hair gel advertisement. The first advert has a target audience of females in their early 20’s - late 30’s. A LS shot shows a white woman in her early 20’s wearing a gold dress. She has blonde hair and is wearing matte pink lipstick. Hermakeup appears to be professionally done although it is simple, not dramatic. Her gold dress and jewellery contrast to her surroundings which is a red carpet event with a predominantly red and black colour scheme. Red is very bold and can often be associated with a sexy or glamorous feeling and helps to createthis atmosphere. Asource of natural high key lighting comes from the top right of the frame and enhances the model’s hair, dress and jewellery.Thiscreates the effect that she is glowing. There is a formally dressed male facing her and they are standing close together which suggests that they are a couple. In the background there are a lot of photographers with flashing cameras. The model has her hand on her hip and is smiling whilst looking outside of the frame. This connotes that she may be posing for a camera that is out of shot. All of the people in the frame are looking towards her which makes her the centre of attention. This emphasises the
Analysing the two adverts Fuel for Life by Diesel, and LOUD by denim
Media CA1 Comparative Advert Analysis I will be analysing the two adverts ‘Fuel for Life’ by Diesel, and ‘LOUD’ by denim. Fuel For Life is targeted at 20-40 year old males, and uses dark shady lighting for the shot with a weathered and old, ‘steampunk’ text for the product name, copy and decorative styling. There is a roughly 20 year old man kneeling in the centre of the advert in a long shot, he is wearing an open white shirt and black formal trousers and he is holding the product in his right hand. The shading and steampunk style adds a mysterious feel to the advert, suggesting that the product will give the target audience a mysterious sense if they use it, along with a ‘hidden’ power suggested by the expression on the model’s face and the crouching position. The framing also suggests that his power is radiating off him from
Analyse Adverts For DKNYs Be Delicious and Azzaros Decibel.
Analyse 2 print adverts. How effective are they in selling their products? The adverts I chose to analyse are DKNY’s ‘Be Delicious’ and Azzaro’s ‘Decibel’. The target audience for this perfume would be young, feminine women from teenagers to 30’s. The initial focus of ‘Be Delicious’ is a medium close-up, two-shot of an attractive, young couple. The use of the medium close up allows the models’ facial expression to be clearly portrayed, yet still includes some of their surroundings. Also the tight MCU indicates the couple’s closeness by limiting the amount of space between the two. The predominant colours are warm saturated shades of brown and orange. The advert also includes fresh, bright colours such as green and white, which combined with the natural, external lighting gives a fresh yet warm feel about the image. The shot does not look planned and the female model’s makeup is very natural and minimal. At the female model’s side is an attractive male model who appears to be admiring the woman, making her seem more desirable. Their expressions of happiness create a positive overall effect across the whole advert. The woman could be seen as an aspirational figure to potential audiences as she is natural, confident and beautiful, three things teenagers and young women wish to be. The male character’s presence simply adds to her image of importance
The Marketing Mix
The Marketing Mix is made up from the four P's: Product- what the customers want to buy. Price- how much I will sell my product for Promotion-this is the advertising for my product. Place- I must be positioned conveniently so it is easier to sell my product. Product My products for HeLp SkAteS will be skateboard decks, clothing, and wheels. I have used Market Research into what my products should be and how I would make and design them so that the consumer will want to buy them. Price The prices that my products are to be sold at should be at a level which the customer will believe to be value for money and not just cheap, as this may sometimes be thought as a reflection of the quality of the product they will receive influencing their final decision on whether or not they will purchase it. I could use one of the following pricing strategies to sell my product at depending on what my market is like: Penetration Pricing-is where a firm charges a very low price when the product is new, and is used to increase the interest from customers. Skimming-is when firms charge a high price to make the product seem desirable to customers who have a larger income Destroyer Pricing-this is when firms charge prices which they know are unprofitable for their competitors, driving them out of the market. However this is illegal. Price Discrimination- this is charging different
