Differences between Persuasive and Informative Advertising
Differences between Persuasive and Informative Advertising Persuasive advertising is to persuade the customers that they really need the product or service and should purchase for it. This type of advertising mostly gets the customers attempts by attractive and persuasive images that make the customers likely buy. The products advertised usually are luxury items such as mobile phone, perfume, aftershave, fashions and also food. The images for advertising the products are usually attack the psychology of the customers wants and needs, which means it show the customers a new way to solve problems. Also, it only shows the good points of using the product and cleverly hides the not good points because the main part of the advertising is the picture. This is also make the product more popular known by customers because of the simple images. Informative advertising is where emphasis of advertising or sales promotion is to give full information about the product. This type of advertising is trying to build trust at customers that means to make the product more credibility, so the quality of the products will be known as good. Moreover, these advertising shows whether it is helpful to customers as showing a new product/service that make customers life better. The important part of the advertising is the context, whether the context is helpful to customers and also the way of giving
motivational questionaire
Motivational Questionnaire Dear Staff Member, Please fill in the following motivational questionnaire, it is totally confidential and will be used to assist the current year 10 GCSE Economics' students with their coursework. ) How would you rate on a scale of one to ten your levels of motivation towards the goals of this organisation? Low High 2 3 4 5 6 7 8 9 10 2) What are the most effective factors affecting your motivation? Please rate on a scale of one to ten the effectiveness of the following motivational factors. How important is each in motivating you to do your job? Money: (including all monetary rewards for your job role such as TLR points, pension, key worker schemes etc.) Low High 2 3 4 5 6 7 8 9 10 Praise: (both formal and informal) Low High 2 3 4 5 6 7 8 9 10 Responsibility: (pastoral and academic responsibilities) Low High 2 3 4 5 6 7 8 9 10 Career Opportunities: (the opportunity to progress through departmental/ pastoral and management structures) Low High 2 3 4 5 6 7 8 9 10 Social Factors: (Team building day, end of year/ Christmas events, year team/ departmental social events, general staff organised social events, e.g. football, paintball and London Eye) Low High 2 3 4 5 6 7 8 9 10 3) What are the least effective factors affecting your motivation and why?
Explain how the organisational structure, culture and management style interrelate in the business.
Explain how the organisational structure, culture and management style interrelate in the business. The organisation structure, management style and culture interrelate a lot in the running of the business. The culture is very much determined on the organisational structure and management style for example there are certain things that just wouldn't go together like a hierarchical structure with a people centred culture. The culture adapts to the organisational style. Evaluate the impact of the organisational structure, management style and culture on the performance of the business. Organisational structure, management style and culture all severely effect the performance of the business I will state why each one of these areas has such a large impact on the performance. Organisational Structure Without the organisational structure the business would be a disaster. No one would know who they were responsible to or for the communication would break down and the control of the managers would not be effective. Organisational structure holds the business together and is an integral part of management and communication. Management Style The management style is very important in the performance of the business as if the manager had a bad style for the employees he is in charge of; their productivity, motivation and work rate would decrease which is why it is
Stress - Definitions of key terms
AS Psychology Module 2 - Stress Definitions of key terms AS you know, you will need to provide definitions/explanations of some key terms for each topic in your AS Psychology exams. These definitions will be worth either 2 or 3 marks each. The question that requires you to provide these definitions/explanations will always be part (a) of each question. The questions will be worded either 'Explain what is meant by the following terms...' (2+2+2 marks) or 'What is meant by the following terms...' (3 +3 marks) Remember if the question asks for two definitions, both worth 3 marks, you need to provide an example from research that you know about for the terms to get full marks. For example, if the question asks you to describe what a flashbulb memory is for 3 marks you could say that this is a kind of memory that is distinctive from other memories (1 mark), that these are of global events or important personal events that have had some sort of strong emotional significance to us (1 mark), for example the death of Princess Diana or resignation of Margaret Thatcher (1 mark). TASK: Bearing this in mind provide 3 mark definitions for each of the following key terms related to Stress. Put the part of the answer that is the example in brackets, so that you also have a 2 marks answer prepared as well. * Cardiovascular disorders * Control * General adaptation syndrome *
List the four main responsibilities of Human Resources
List the four main responsibilities of Human Resources * Human resource planning * Recruitment and selection * Training and development * Performance management Human resource planning Businesses need to plan carefully to ensure they have the right number of suitable employees for their needs. To do this they need good understanding of the labour market in the area s where they operate. They also need to consider the following labour market factors for human resources planning: * Local employment trends * Local skills shortage * Competition for employees * Availability of labour Recruitment and selection Businesses recruit staff for a variety of reasons, these include: * The growth of the business * Changing job roles within the business * Filling vacancies created by registrations, retirements or dismissal * Internal promotions They understand that the recruitment process can be costly in terms of resources devoted to the process and cost associated with recruiting poor-performing staff. Training and development It is important by the contribution made by training and the development to the competitiveness of the business, and the need for businesses to invest resources in training and development programmes. These are some of the training methods and activities: * Introduction training * Mentoring * Coaching * Apprenticeships * In-house training *
Consignia Lack of Motivation Workers Moral Is Low Management Is Ineffiecent Expensive 28p To Deliver Changed Its Name To Consignia the Use of Millions of Elastic Bands Consignia Owns- Royal Mail, Post Office, and Parcelforce
CONSIGNIA * LACK OF MOTIVATION * WORKERS MORAL IS LOW * MANAGEMENT IS INEFFIECENT * EXPENSIVE * 28p TO DELIVER * CHANGED ITS NAME TO CONSIGNIA * THE USE OF MILLIONS OF ELASTIC BANDS CONSIGNIA OWNS- ROYAL MAIL, POST OFFICE, AND PARCELFORCE WORLDWIDE. THEY PROVIDE SERVICES IN THER UK AND INTERNATIONALLY IT PLAYS AN IMPORTANT SOCIAL ROLE. DELIVER ALL OVVER THE UK AT A UNIFORM PRICE. CONSIGNIA IS A PUBLIC LIMITED COMPANY OWNED BY THE GOVERNMENT . IT HAS ABOUT 220,000 EMPLOYEES. PROVIDING SERVICES TO MEET NEW DEMANDS E.G- FROM ELECTRONIC BILLING TO BANKING FROM WAREHOUSING TO CUSTOMER RETURNS. THE NAME OF THE HOLDING COMPANY'S CHANGED THAT IS THE POST OFFICE GROUP BEACME CONSIGNIA!!! ONE OF THE REASONS FOR THE CHANGE WAS: THE POST OFFICE IS NOT EXCLUSIVELY TO THE UK - LOTS OF OTHER COUNTRIES HAVE THEIR OWN 'POST OFFICES'. THE POST OFFICE NAME WOULKD BE CONFUSING ABROAD ANND IS ALSO DIFFICULT TO PROTECT!!! THERE IS A LOT OF CONFUSION AMONGST CUSTOMERS BETWEEN CORPORATE NAME THE POST OFFICE AND OUR BRANCH NETWORK 'POST OFFICE'!!! The interview which we saw in our business class clearly said that just because the name has changed doesn't mean that our services will be any different than they were!!! It also said that the price will not come down just because they are facing competition from other post offices....!1 They also said that yes we do use millions of elastic
Looking at life.
looking at life. it's easy to see. the things. that break me. I know a lot of people. but only a few get to know me. I love to sleep. eat. and have fun. live the life. not letting life run me. I have a heart. but I choose when to use it. I like to help people. but refuse help when I need it. I want to give it up for God. but yet again. and again. I stop myself. I cower in the corner. when people ask. who I am. what I believe. It's so important. so passionate. and yet it hides. deep inside. where only those who I choose. can get to see it. I allow the evil. Bad. sin. grip me. I let it hold on. to drag me down. I don't want to drown. In a pit of flaming sulphur. So again. and again. I turn to you. I run to you. the almighty. the biggest. the best. the greatest. the holy one. and I fall down. on my knees. weeping. at your feet. where I see the scars. that caused the pain. that set me free. at the foot of the cross. I cry out to you. and I ask. forgive me. and again. and again. you say. yes. my child. I forgive you. then I walk. away. thinking. of the grace you have. and yet again. and again. I choose to hide it. that is the thing. that breaks
Primary, secondary and tertiary classifications of a business.I will be using Tesco as an example.
Primary, secondary and tertiary classifications of a business. To explain to you what all those area's do I will be using Tesco as an example. Tesco is known for the food it sell and is now moving up by selling more and more every day. For example it has now started selling electronics they also offer many other Tesco is found everywhere in the UK making them a national company Primary: Tesco get's its food from farms around the country side. Farms grow the food and when they are ready they sell what they have grown. For example greens and meet like cow's sheep and many more. (The primary area produces raw materials or extracts raw materials from the earth) Secondary: The goods that have been bought from farms is then sent off to get produced to make food that is ready to eat or is ready to cook. At the factory they are prepared and packed up and ready to be sent to stores to be sold off. (The secondary area manufactures raw materials into finished products) Tertiary: The packed food is then bought by Tesco and then sent to near by Tesco stores. Tesco stores the goods in its where house. Where stays until it is needed. Tesco then puts the goods on show in their stores ready for us the consumers to buy them.(this is where the finished products are sold or shared to the public) Ali Ismail Group A
Market research is usually done to investigate products already on the market.In order to carry out the market research investigation, it was necessary for me to check the market
MARKET RESEARCH Market research is usually done to investigate products already on the market. In order to carry out the market research investigation, it was necessary for me to check the market for existing lacto vegetarian products. This was important since I needed to use some of these products to develop my initial ideas. I compared Lacto Vegetarian products from three supermarkets, so that I could assess the prices and quality of there products. The supermarkets I checked were Sainsury, Tesco and Asda .I found that the prices for various lacto vegetarians products at these supermarkets varied. Many items at Asda and Tesco were much cheaper than at Sainsbury. In addition, based on information I obtained from questionnaires completed by lacto vegetarians, I found out that most people are willing to pay between £3-£6 for main course vegetarian meals. Moreover, I realised that most lacto vegetarians prefer pasta dishes instead of Soya products, rice and pulse dishes. On the other hand, I found out that most lacto vegetarians use ready prepared meals either twice or more than twice a week. It should be pointed out that there does not seem to be a wide enough range of lacto vegetarian products available on the market. I carried out telephone interviews with owners of restaurants to find out what types of vegetarian meals are available for Lacto vegetarians. I
Depreciation of fixed assets.
Depreciation Fixed assets are used again and again over a long period of time. During this time the value of many assets falls. This is called depreciation. Each accountants must work how much depreciation to allow each fixed assets. This can then be used in the balance sheet and profit and loss account. The balance sheet will show the book value the book value of assets. This is their original value minus depreciation. Depreciation is shown in the profit and loss account under expenses. This indicates that part of the original value is 'used up' each year. Eventually the entire value of the assets will appear as expenses, when the assets depreciate fully. This process of reducing the original value by the amount of depreciation is known as writing off. There are good reasons why a firm should allow for depreciation each year in its accounts-: * If it dose not, accounts will be inaccurate. If the original value of the assets were placed on the balance sheet this would overstate the value. Each value of the assets falls each year as they depreciate. * Fixed assets generate profit many years. It seems logical to write off the value of the assets over a whole period of time rather than when it is first bought. This matches the benefits from the assets more closely with
