Interprise in action
Unit 9 - Enterprise in action AO1 The purpose! Within this unit we were split into two groups within our business studies class and given the task to set up and run a successful small business. When placed in our group we were egger to start brainstorming ideas for our business, but first we all decided on running our business within the school grounds selling our products and services to the school pupils. We began to brainstorm different ideas to what our business, as the business is being run from within the school it had to come up with an idea which would appeal to pupils within the school and which is relevant to everyday school life or something which would be a luxury in school which would stand out as being a new innovative business idea. We also had to think about the price range which pupils within school would be willing to pay for a product or service which we were going to develop making our product affordable as well as profitable. Are brainstorming ideas led to a wide range of ideas: * Home baking * Egg delivery * Pancake Tuesday * Valentines cards * Meal deal * 6th form hoodies After taking time to discuss these ideas as a group, we discussed the advantages and disadvantages of each idea we narrowed it down to three main ideas which we were willing to try, there were the 6th form hoodies, the meal deal and milkshakes. In order to decide on
Business (Thames Water), Strenghts, Recommendations and Conclusion
Strengths: - The strengths refer to the competitive advantages and other distinctive competencies that a company can exert in the marketplace. My research has different strengths that include questionnaires, pupils who filled the questionnaires, communications with pupils, Interview with staff in the canteen, and Internet reports. The first strength of my primary research was questionnaires. I made approximately 28 questionnaires and distributed in four different year groups. The age range was 14-19 year old which means that I distributed the questionnaires in year 10, year 11, year 12 and year 13. The questionnaires were filled out by both Males and Females. The total numbers of females were 12. However the numbers of male compare to females were high but females filled out the questionnaire in every year. The most common were females. In the questionnaires there were questions about likes & dislikes, packaging and pricing. The questionnaires were the dominant factor for a successful primary research. The students were very helpful as I approach to them with questionnaires they filled it out happily with no bad communication. They filled out the questionnaires with hustling. They wrote truthful information about what they think of water. The secondary research includes two different types of researches. The first one was with the canteen staff followed by Internet
Business Report of A Marketing Mix
Business Report on a New Flavour of Ice-Cream For Baskin-Robbins Introduction We at Baskin Robbins have worked together to form our most well thought of product yet the new ice-cream flavour Choco-Berry Mush. In order to pitch our ideas to the board we have created a marketing mix to display our idea and how we plan to launch it. We conducted market research in the early stages of production our main method was the use of questionnaires. This is a sample of the questionnaire we used:- Baskin Robbins Survey on New Flavour Kindly fill in the Questionarre by circling your answer How old are you ? (1) 10-20 (2) 20-30 (3) 30-40 How often do you visit BR ? (1) Once a week (2) Three Times a Week (3) Three times a month (4) More Often What is your favourite current flavour ? (1) Chocolate (2) Vanilla (3) Coffee (4) Berry Rate our product. (1) 1/5 (2) 2/5 (3) 3/5 (4) 4/5 (5) 5/5 How much do you earn per month? (1) Below $5,000 (2) $ 5,000 - 10,000 (3) 10,000 + What is the climate like in your area ? (1) Hot (2) Moderate (3) Cool (4) Cold From our results we were able to assess that most of our customers are in between 10 to 20 years of age. Being that age the most percentage earn less than $5000. Most of our customers visit our branches once a week and the two most highly ranked flavours were chocolate
Business national Unit 4 D1
Evaluate the advantage to an organisation of employing suitable people to communicate information Introduction In order to operate efficiently, businesses need competent employees who can carry out their jobs professionally. Having staff of high calibre has many advantages (and vice versa). To execute their jobs effectively, communication is essential. This is especially needed between staff, customers and suppliers. This also applies for staff at the top of the hierarchy to the very bottom. Communication in Sainsbury's I have done previous assignments with Sainsbury's, thus I will evaluate communication with this company. Managers in the workforce must be able to create a good image for the company. Furthermore, they must also state what is required of new employees. When vacancies arise in the workforce managers must use effective listing skills when interviewing, in order to get the right person for the job. Well trained staff will be able to interact with customers professionally and good customer service increases the amount of consumers who return. To make sure that the newly appointed employees are happy, managers need to communicate with them on a regular basis. This can be done by meetings or even informally during the day. If managers fail to communicate with their employees, the probability of them leaving the job will rise. This would thus cause the
Business and Markets
Introduction This assignment requires me to select a business and to investigate the business and the market in which it operates. I have decided to use Sainsbury's for this assignment and I will be investigating the business and its market in which it operates. I must also write a report addressing the following tasks Definition of Markets: Market is any place or process that brings together buyers and sellers with a view to agreeing a price. Task 1 Identify and describe the market in which your chosen business operates, highlighting its responsiveness to customer demand Sainsbury plc is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's, a chain of supermarkets in the United Kingdom. The group also has interests in property and banking. The group has an estate worth about £8.6 billion (March 2007) For much of the 20th century Sainsbury's was the market leader in the UK supermarket sector, but in 1995 it lost its place as the UK's largest grocer to Tesco and in 2003 was pushed into third by ASDA. The company's fortunes have improved since the launch of a recovery programme by CEO Justin King in 2004, with it reporting its 12th consecutive quarter of sales growth in January 2008.[2] Despite predictions that Sainsbury's would regain second position, Taylor Nelson Sofres data released in January 2008 shows Asda's share as 16.7% compared to
Describe the concept and principles of marketing
Assignment 1 - The Principles of Marketing P1. Describe the concept and principles of marketing Definition of marketing: Marketing is "The management process responsible for identifying, anticipating and satisfying customer requirements profitably." Taken from http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx Marketing is built upon certain concepts which make it so effective when promoting a product. There are 4 main concepts which make up marketing which are product, price, place (distribution) and promotion; otherwise known in business as the marketing mix. To build up your marketing mix businesses need to have an understanding of their customers. They need to know who their target market are, understand the customers wants and needs, know how to keep ahead of its competitors and stay up to date with what customers want as consumers wants and needs change all the time. Before marketing a product or service you firstly need to understand what the marketing aims and objectives are. Overall the marketing objectives and aims (if successful) should lead to sales. All objectives within a company should consist of SMART. Specific - State what has to be achieved e.g. Sales of a product Measurable - An outcome that can be measured. E.g. how many stores have opened? How much revenue has been made/lost? Achievable - Has the company achieved its goal?
Unit 12 - International Dimensions of Business - Task 4
Task 4 For the final task of this unit, I will be critically appraising the advantages and disadvantages of the growth and influence of a MNC (multi-national company) of my choice. With this, I will be examining the strategic reasons for expansion whilst examining the impact it would have/has on a developing host country in terms of factors such as consumer's choice, employment rates, individuals/citizens, other businesses (competition), etc. Finally, I will also be assessing the impact it has on developed host countries and the impact it would have on their governments. The business I have decided to choose is Ryan Air because as I have been working on it throughout this unit, I believe I will find it easier to relate certain to topics and theories to it. Strategic Reasons why RyanAir Expanded For the first part of this task, I will be giving strategic reasons why RyanAir decided to expand internationally. First and foremost, most basic reason why RyanAir must have wanted to expand internationally is because that is the concept of what flight services are, going from one country to another consistently and safely and as this is RyanAir's service there was basically no other choice but to expand. However. Below are some other basic strategic reasons as to why they may have decided to expand. Geographic Diversion (RyanAir) Geographic diversion is a situation where
Tescos - types of stores, services offered and the people who worked there.
Introduction Tesco is the biggest private sector employer in the UK with over 250,000 employees and over 1,800 stores. Tesco works hard to meet its customers' needs and that's the only reason Tesco is successful. Tesco has four different store formats, each tailored to customers' needs, and these four store formats are as following: * Express (up to 3,000 sq ft) * Metro (approx. 7,000-15,000 sq ft) * Superstore (approx. 20,000-50,000 sq ft) * Extra (approx. 60,000 sq ft and above) Express Express stores offer customers great value, quality and fresh food close to where they live and work. Tesco opened its first Express store in 1994 and now they have over 650 stores selling a range of up to 7,000 lines including fresh produce, wines and spirits and in-store bakery. Metro store Tesco opened its first Metro in 1992, bringing the convenience of Tesco to town and city centre locations. Metros cater for thousands of busy customers each week and offer a tailored range of food lines, including ready-meals and sandwiches. Superstore Tesco began opening superstores in the 1970s and during the 1980s and 1990s built a national network, to which they are adding every year. Tesco has an ongoing programme of extending and refreshing its superstores to improve the overall experience for customers. In recent years Tesco has introduced a number of new non-food ranges into
Marketing-starbucks
Introduction Micro environmental factors The micro environmental factors are the forces close to the company that affect its ability to serve its customers. The factors are also known as the internal environmental factors such as the company itself, marketing intermediaries, its suppliers, customers ,competitors and publics which are within or close to the company that have an impact of the organization strategy. Macro environmental factors The macro environmental factors are the larger societal forces that affect the microenvironment. The factors are also known as external environmental factors such as demographics, economic, natural, technological, political and cultural which are the larger forces beyond the company's control. Organization background Starbucks Corporation is the premium retailer and well- known as the fastest-growing food and beverage company in the United States. The corporation was established in Seattle by three coffee aficionados in 1971. They started their business through purchasing high quality coffee beans, roasting them and sell the coffee to the customers. The performance of business was modestly at first stare; however, it was soon developed into few stores. The business was then continuing to expand after Howard Schultz joined the business by trading in the bulk coffee sales into retail coffee sales. Nowadays, there are more than 2,100
Molex's Global Human Resource Management Strategy.
Touro University International Kevin P. Beck BUS 401 - International Business Module 3 Case Assignment: Molex's Global Human Resource Management Strategy Professor - Dr. Paul Watkins Molex's early decision to align its global human resource management (HRM) strategy with its international business structure was the single most important factor taken toward successfully managing its diverse, widespread workforce. According to its website, Molex operates 55 manufacturing facilities in 19 countries and has 18,000 employees in 115 locations around the globe. Furthermore, the company's operations outside the Americas generate approximately 60 percent of its total sales.1 This paper will demonstrate how Molex combines host country HR expertise with company-wide HRM standards and clear communication to remain profitable while keeping its employees focused and motivated. A key part of Molex's HRM strategy is to employ host-country human resource (HR) experts. This polycentric approach to HRM helps the company gain acceptance as an integral part of the host country and acts to subdue the "foreign company" image many global companies contend with outside their home countries. Another benefit is local national HRM managers are often informal leaders in the community and they know the laws, customs, culture and the language.2 According to Malou Roth, Molex's former vice
